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CampaignMonitor Email Deliverability Report for the year 2021 (May)

In this email deliverability report for CampaignMonitor (May 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.906 emails were sent with CampaignMonitor. A total of 5.924 emails were delivered to the recipient's main mailbox. Of all emails sent, 776 emails ended up in the spam folder. 206 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9816.044
(86.58 %) 		731
(10.47 %) 		206
(2.95 %)
GetResponse 6.7665.839
(86.30 %) 		729
(10.77 %) 		198
(2.93 %)
CampaignMonitor 6.9065.924
(85.78 %) 		776
(11.24 %) 		206
(2.98 %)
CleverReach 6.9955.949
(85.05 %) 		809
(11.57 %) 		237
(3.39 %)
Mailjet 6.8285.764
(84.42 %) 		836
(12.24 %) 		228
(3.34 %)
Klick-Tipp 6.8895.726
(83.12 %) 		899
(13.05 %) 		264
(3.83 %)
Mailify 6.8685.640
(82.12 %) 		968
(14.09 %) 		260
(3.79 %)
HubSpot 6.9845.727
(82.00 %) 		981
(14.05 %) 		276
(3.95 %)
Rapidmail 6.8695.618
(81.79 %) 		985
(14.34 %) 		266
(3.87 %)
Benchmark Email 6.8695.606
(81.61 %) 		996
(14.50 %) 		267
(3.89 %)
AWeber 6.9095.609
(81.18 %) 		1.049
(15.18 %) 		251
(3.63 %)
ConvertKit 6.8975.589
(81.04 %) 		1.024
(14.85 %) 		284
(4.12 %)
Moosend 6.8595.556
(81.00 %) 		999
(14.56 %) 		304
(4.43 %)
SendInBlue 6.8375.502
(80.47 %) 		1.065
(15.58 %) 		270
(3.95 %)
MailChimp 6.8875.509
(79.99 %) 		1.066
(15.48 %) 		312
(4.53 %)
SendPulse 6.9185.454
(78.84 %) 		1.140
(16.48 %) 		324
(4.68 %)
Constant Contact 6.7875.321
(78.40 %) 		1.152
(16.97 %) 		314
(4.63 %)
MailerLite 6.8915.382
(78.10 %) 		1.188
(17.24 %) 		321
(4.66 %)
Clever Elements 6.8285.309
(77.75 %) 		1.189
(17.41 %) 		330
(4.83 %)
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CampaignMonitor email deliverability providers comparison 2021 (May)
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Email deliverability rates for CampaignMonitor and other providers comparison

85.78 % of 6.906 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 11.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.98 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.58 %
(6.044) 		10.47 %
(731) 		2.95 %
(206)
GetResponse 86.30 %
(5.839) 		10.77 %
(729) 		2.93 %
(198)
CampaignMonitor 85.78 %
(5.924) 		11.24 %
(776) 		2.98 %
(206)
CleverReach 85.05 %
(5.949) 		11.57 %
(809) 		3.39 %
(237)
Mailjet 84.42 %
(5.764) 		12.24 %
(836) 		3.34 %
(228)
Klick-Tipp 83.12 %
(5.726) 		13.05 %
(899) 		3.83 %
(264)
Mailify 82.12 %
(5.640) 		14.09 %
(968) 		3.79 %
(260)
HubSpot 82.00 %
(5.727) 		14.05 %
(981) 		3.95 %
(276)
Rapidmail 81.79 %
(5.618) 		14.34 %
(985) 		3.87 %
(266)
Benchmark Email 81.61 %
(5.606) 		14.50 %
(996) 		3.89 %
(267)
AWeber 81.18 %
(5.609) 		15.18 %
(1.049) 		3.63 %
(251)
ConvertKit 81.04 %
(5.589) 		14.85 %
(1.024) 		4.12 %
(284)
Moosend 81.00 %
(5.556) 		14.56 %
(999) 		4.43 %
(304)
SendInBlue 80.47 %
(5.502) 		15.58 %
(1.065) 		3.95 %
(270)
MailChimp 79.99 %
(5.509) 		15.48 %
(1.066) 		4.53 %
(312)
SendPulse 78.84 %
(5.454) 		16.48 %
(1.140) 		4.68 %
(324)
Constant Contact 78.40 %
(5.321) 		16.97 %
(1.152) 		4.63 %
(314)
MailerLite 78.10 %
(5.382) 		17.24 %
(1.188) 		4.66 %
(321)
Clever Elements 77.75 %
(5.309) 		17.41 %
(1.189) 		4.83 %
(330)
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CampaignMonitor email deliverability rates providers comparison 2021 (May)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Clothing, Food & Drink, Home & Garden, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Health, Job & Career, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 523464481188.72 %9.18 %2.10 %
Food & Drink 528468471388.64 %8.90 %2.46 %
Home & Garden 568503541188.56 %9.51 %1.94 %
Other 535468561187.48 %10.47 %2.06 %
Elektronics 525458551287.24 %10.48 %2.29 %
Pets 566491581786.75 %10.25 %3.00 %
Entertainment 524449601585.69 %11.45 %2.86 %
Cosmetics & Beauty 504431551885.52 %10.91 %3.57 %
Sport & Fitness 517434622183.95 %11.99 %4.06 %
Dating 545456721783.67 %13.21 %3.12 %
Job & Career 505421681683.37 %13.47 %3.17 %
Health 554458712582.67 %12.82 %4.51 %
Finance 512423701982.62 %13.67 %3.71 %
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CampaignMonitor email deliverability by category 2021 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are GMX Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Yahoo Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 667589661288.31 %9.90 %1.80 %
ProtonMail 672592631788.10 %9.38 %2.53 %
Custom Mail 701614632487.59 %8.99 %3.42 %
Zoho Mail 702610712186.89 %10.11 %2.99 %
Mail.com 693601751786.72 %10.82 %2.45 %
AOL Mail 732620882484.70 %12.02 %3.28 %
Outlook Mail 691584872084.52 %12.59 %2.89 %
Yandex Mail 675568872084.15 %12.89 %2.96 %
Gmail 716601952083.94 %13.27 %2.79 %
Yahoo Mail 657545813182.95 %12.33 %4.72 %
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CampaignMonitor email deliverability by email service provider 2021 (May)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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