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CampaignMonitor Email Deliverability Report for the year 2024
In this email deliverability report for CampaignMonitor (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for CampaignMonitor and other providers comparison
A total of 33.674 emails were sent with CampaignMonitor. A total of 28.115 emails were delivered to the recipient's main mailbox. Of all emails sent, 4.377 emails ended up in the spam folder. 1.182 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| ActiveCampaign | 34.278 | 29.516 (86.11 %) | 3.752 (10.95 %) | 1.010 (2.95 %) |
| GetResponse | 34.489 | 29.686 (86.07 %) | 3.755 (10.89 %) | 1.048 (3.04 %) |
| CleverReach | 33.960 | 28.563 (84.11 %) | 4.201 (12.37 %) | 1.196 (3.52 %) |
| Mailjet | 34.352 | 28.867 (84.03 %) | 4.282 (12.47 %) | 1.203 (3.50 %) |
| HubSpot | 33.939 | 28.398 (83.67 %) | 4.322 (12.73 %) | 1.219 (3.59 %) |
| CampaignMonitor | 33.674 | 28.115 (83.49 %) | 4.377 (13.00 %) | 1.182 (3.51 %) |
| Rapidmail | 34.170 | 28.482 (83.35 %) | 4.449 (13.02 %) | 1.239 (3.63 %) |
| Klick-Tipp | 34.034 | 28.299 (83.15 %) | 4.518 (13.27 %) | 1.217 (3.58 %) |
| ConvertKit | 34.321 | 28.156 (82.04 %) | 4.821 (14.05 %) | 1.344 (3.92 %) |
| Moosend | 34.087 | 27.958 (82.02 %) | 4.809 (14.11 %) | 1.320 (3.87 %) |
| Mailify | 34.125 | 27.953 (81.91 %) | 4.836 (14.17 %) | 1.336 (3.92 %) |
| AWeber | 33.967 | 27.720 (81.61 %) | 4.918 (14.48 %) | 1.329 (3.91 %) |
| SendInBlue | 34.022 | 27.485 (80.79 %) | 5.137 (15.10 %) | 1.400 (4.11 %) |
| Benchmark Email | 34.210 | 27.599 (80.68 %) | 5.217 (15.25 %) | 1.394 (4.07 %) |
| MailChimp | 33.704 | 27.030 (80.20 %) | 5.209 (15.46 %) | 1.465 (4.35 %) |
| Constant Contact | 34.050 | 27.123 (79.66 %) | 5.507 (16.17 %) | 1.420 (4.17 %) |
| MailerLite | 34.416 | 27.264 (79.22 %) | 5.657 (16.44 %) | 1.495 (4.34 %) |
| SendPulse | 34.415 | 26.903 (78.17 %) | 5.939 (17.26 %) | 1.573 (4.57 %) |
| Clever Elements | 34.193 | 26.213 (76.66 %) | 6.263 (18.32 %) | 1.717 (5.02 %) |
Email deliverability rates for CampaignMonitor and other providers comparison
83.49 % of 33.674 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 13.00 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.51 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| ActiveCampaign | 86.11 % (29.516) | 10.95 % (3.752) | 2.95 % (1.010) |
| GetResponse | 86.07 % (29.686) | 10.89 % (3.755) | 3.04 % (1.048) |
| CleverReach | 84.11 % (28.563) | 12.37 % (4.201) | 3.52 % (1.196) |
| Mailjet | 84.03 % (28.867) | 12.47 % (4.282) | 3.50 % (1.203) |
| HubSpot | 83.67 % (28.398) | 12.73 % (4.322) | 3.59 % (1.219) |
| CampaignMonitor | 83.49 % (28.115) | 13.00 % (4.377) | 3.51 % (1.182) |
| Rapidmail | 83.35 % (28.482) | 13.02 % (4.449) | 3.63 % (1.239) |
| Klick-Tipp | 83.15 % (28.299) | 13.27 % (4.518) | 3.58 % (1.217) |
| ConvertKit | 82.04 % (28.156) | 14.05 % (4.821) | 3.92 % (1.344) |
| Moosend | 82.02 % (27.958) | 14.11 % (4.809) | 3.87 % (1.320) |
| Mailify | 81.91 % (27.953) | 14.17 % (4.836) | 3.92 % (1.336) |
| AWeber | 81.61 % (27.720) | 14.48 % (4.918) | 3.91 % (1.329) |
| SendInBlue | 80.79 % (27.485) | 15.10 % (5.137) | 4.11 % (1.400) |
| Benchmark Email | 80.68 % (27.599) | 15.25 % (5.217) | 4.07 % (1.394) |
| MailChimp | 80.20 % (27.030) | 15.46 % (5.209) | 4.35 % (1.465) |
| Constant Contact | 79.66 % (27.123) | 16.17 % (5.507) | 4.17 % (1.420) |
| MailerLite | 79.22 % (27.264) | 16.44 % (5.657) | 4.34 % (1.495) |
| SendPulse | 78.17 % (26.903) | 17.26 % (5.939) | 4.57 % (1.573) |
| Clever Elements | 76.66 % (26.213) | 18.32 % (6.263) | 5.02 % (1.717) |
Email deliverability by category
The delivery of the emails with CampaignMonitor in the categories Clothing, Food & Drink, Home & Garden, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Health and Sport & Fitness.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 2.591 | 2.234 | 283 | 74 | 86.22 % | 10.92 % | 2.86 % |
| Food & Drink | 2.589 | 2.228 | 284 | 77 | 86.06 % | 10.97 % | 2.97 % |
| Home & Garden | 2.579 | 2.194 | 291 | 94 | 85.07 % | 11.28 % | 3.64 % |
| Pets | 2.635 | 2.236 | 318 | 81 | 84.86 % | 12.07 % | 3.07 % |
| Elektronics | 2.581 | 2.172 | 315 | 94 | 84.15 % | 12.20 % | 3.64 % |
| Other | 2.586 | 2.174 | 312 | 100 | 84.07 % | 12.06 % | 3.87 % |
| Entertainment | 2.659 | 2.219 | 345 | 95 | 83.45 % | 12.97 % | 3.57 % |
| Cosmetics & Beauty | 2.506 | 2.090 | 330 | 86 | 83.40 % | 13.17 % | 3.43 % |
| Sport & Fitness | 2.682 | 2.204 | 377 | 101 | 82.18 % | 14.06 % | 3.77 % |
| Health | 2.594 | 2.122 | 364 | 108 | 81.80 % | 14.03 % | 4.16 % |
| Job & Career | 2.568 | 2.096 | 386 | 86 | 81.62 % | 15.03 % | 3.35 % |
| Finance | 2.536 | 2.061 | 384 | 91 | 81.27 % | 15.14 % | 3.59 % |
| Dating | 2.568 | 2.085 | 388 | 95 | 81.19 % | 15.11 % | 3.70 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 3.332 | 2.870 | 365 | 97 | 86.13 % | 10.95 % | 2.91 % |
| ProtonMail | 3.529 | 3.027 | 387 | 115 | 85.78 % | 10.97 % | 3.26 % |
| Zoho Mail | 3.287 | 2.806 | 379 | 102 | 85.37 % | 11.53 % | 3.10 % |
| GMX Mail | 3.406 | 2.874 | 411 | 121 | 84.38 % | 12.07 % | 3.55 % |
| Mail.com | 3.341 | 2.814 | 430 | 97 | 84.23 % | 12.87 % | 2.90 % |
| AOL Mail | 3.336 | 2.759 | 453 | 124 | 82.70 % | 13.58 % | 3.72 % |
| Yahoo Mail | 3.325 | 2.748 | 455 | 122 | 82.65 % | 13.68 % | 3.67 % |
| Outlook Mail | 3.310 | 2.701 | 485 | 124 | 81.60 % | 14.65 % | 3.75 % |
| Yandex Mail | 3.418 | 2.773 | 505 | 140 | 81.13 % | 14.77 % | 4.10 % |
| Gmail | 3.390 | 2.743 | 507 | 140 | 80.91 % | 14.96 % | 4.13 % |
All email deliverability reports for CampaignMonitor
All available email deliverability reports for CampaignMonitor.
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References and Resources
Further resources and references for CampaignMonitor.
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