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CampaignMonitor Email Deliverability Report for the year 2021 (February)

In this email deliverability report for CampaignMonitor (February 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.848 emails were sent with CampaignMonitor. A total of 5.830 emails were delivered to the recipient's main mailbox. Of all emails sent, 794 emails ended up in the spam folder. 224 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7915.788
(85.23 %) 		774
(11.40 %) 		229
(3.37 %)
ActiveCampaign 6.6585.674
(85.22 %) 		766
(11.50 %) 		218
(3.27 %)
CampaignMonitor 6.8485.830
(85.13 %) 		794
(11.59 %) 		224
(3.27 %)
GetResponse 6.6495.643
(84.87 %) 		780
(11.73 %) 		226
(3.40 %)
CleverReach 6.8415.783
(84.53 %) 		826
(12.07 %) 		232
(3.39 %)
Rapidmail 6.9335.825
(84.02 %) 		850
(12.26 %) 		258
(3.72 %)
Klick-Tipp 6.7635.630
(83.25 %) 		894
(13.22 %) 		239
(3.53 %)
Moosend 6.9085.703
(82.56 %) 		950
(13.75 %) 		255
(3.69 %)
HubSpot 6.8105.603
(82.28 %) 		941
(13.82 %) 		266
(3.91 %)
SendInBlue 6.8095.585
(82.02 %) 		971
(14.26 %) 		253
(3.72 %)
MailChimp 6.7735.537
(81.75 %) 		967
(14.28 %) 		269
(3.97 %)
Mailify 6.8055.519
(81.10 %) 		993
(14.59 %) 		293
(4.31 %)
ConvertKit 6.8015.513
(81.06 %) 		1.000
(14.70 %) 		288
(4.23 %)
AWeber 6.8725.570
(81.05 %) 		1.036
(15.08 %) 		266
(3.87 %)
Benchmark Email 6.8515.489
(80.12 %) 		1.066
(15.56 %) 		296
(4.32 %)
Constant Contact 6.9525.523
(79.44 %) 		1.114
(16.02 %) 		315
(4.53 %)
MailerLite 6.8525.394
(78.72 %) 		1.144
(16.70 %) 		314
(4.58 %)
SendPulse 7.0165.441
(77.55 %) 		1.263
(18.00 %) 		312
(4.45 %)
Clever Elements 6.8365.195
(75.99 %) 		1.310
(19.16 %) 		331
(4.84 %)
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CampaignMonitor email deliverability providers comparison 2021 (February)
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Email deliverability rates for CampaignMonitor and other providers comparison

85.13 % of 6.848 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 11.59 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.27 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.23 %
(5.788) 		11.40 %
(774) 		3.37 %
(229)
ActiveCampaign 85.22 %
(5.674) 		11.50 %
(766) 		3.27 %
(218)
CampaignMonitor 85.13 %
(5.830) 		11.59 %
(794) 		3.27 %
(224)
GetResponse 84.87 %
(5.643) 		11.73 %
(780) 		3.40 %
(226)
CleverReach 84.53 %
(5.783) 		12.07 %
(826) 		3.39 %
(232)
Rapidmail 84.02 %
(5.825) 		12.26 %
(850) 		3.72 %
(258)
Klick-Tipp 83.25 %
(5.630) 		13.22 %
(894) 		3.53 %
(239)
Moosend 82.56 %
(5.703) 		13.75 %
(950) 		3.69 %
(255)
HubSpot 82.28 %
(5.603) 		13.82 %
(941) 		3.91 %
(266)
SendInBlue 82.02 %
(5.585) 		14.26 %
(971) 		3.72 %
(253)
MailChimp 81.75 %
(5.537) 		14.28 %
(967) 		3.97 %
(269)
Mailify 81.10 %
(5.519) 		14.59 %
(993) 		4.31 %
(293)
ConvertKit 81.06 %
(5.513) 		14.70 %
(1.000) 		4.23 %
(288)
AWeber 81.05 %
(5.570) 		15.08 %
(1.036) 		3.87 %
(266)
Benchmark Email 80.12 %
(5.489) 		15.56 %
(1.066) 		4.32 %
(296)
Constant Contact 79.44 %
(5.523) 		16.02 %
(1.114) 		4.53 %
(315)
MailerLite 78.72 %
(5.394) 		16.70 %
(1.144) 		4.58 %
(314)
SendPulse 77.55 %
(5.441) 		18.00 %
(1.263) 		4.45 %
(312)
Clever Elements 75.99 %
(5.195) 		19.16 %
(1.310) 		4.84 %
(331)
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CampaignMonitor email deliverability rates providers comparison 2021 (February)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Home & Garden, Food & Drink, Clothing, Elektronics and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 495436471288.08 %9.49 %2.42 %
Food & Drink 562491541787.37 %9.61 %3.02 %
Clothing 559487551787.12 %9.84 %3.04 %
Elektronics 530456581686.04 %10.94 %3.02 %
Entertainment 514442571585.99 %11.09 %2.92 %
Pets 521447561885.80 %10.75 %3.45 %
Other 556475631885.43 %11.33 %3.24 %
Cosmetics & Beauty 539459621885.16 %11.50 %3.34 %
Health 506424651783.79 %12.85 %3.36 %
Sport & Fitness 549460692083.79 %12.57 %3.64 %
Dating 453377601683.22 %13.25 %3.53 %
Job & Career 501414701782.63 %13.97 %3.39 %
Finance 563462782382.06 %13.85 %4.09 %
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CampaignMonitor email deliverability by category 2021 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 647571591788.25 %9.12 %2.63 %
Custom Mail 711623691987.62 %9.70 %2.67 %
Zoho Mail 652568671787.12 %10.28 %2.61 %
GMX Mail 698600752385.96 %10.74 %3.30 %
AOL Mail 648552781885.19 %12.04 %2.78 %
Mail.com 735623832984.76 %11.29 %3.95 %
Yahoo Mail 690581862384.20 %12.46 %3.33 %
Outlook Mail 672562902083.63 %13.39 %2.98 %
Gmail 711587972782.56 %13.64 %3.80 %
Yandex Mail 684563903182.31 %13.16 %4.53 %
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CampaignMonitor email deliverability by email service provider 2021 (February)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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