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CampaignMonitor Email Deliverability Report for the year 2023 (October)

In this email deliverability report for CampaignMonitor (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.732 emails were sent with CampaignMonitor. A total of 5.748 emails were delivered to the recipient's main mailbox. Of all emails sent, 768 emails ended up in the spam folder. 216 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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CampaignMonitor email deliverability providers comparison 2023 (October)
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Email deliverability rates for CampaignMonitor and other providers comparison

85.38 % of 6.732 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 11.41 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.21 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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CampaignMonitor email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Home & Garden, Clothing, Elektronics, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 523459501487.76 %9.56 %2.68 %
Clothing 540472521687.41 %9.63 %2.96 %
Elektronics 538469571287.17 %10.59 %2.23 %
Food & Drink 538468502086.99 %9.29 %3.72 %
Other 506438521686.56 %10.28 %3.16 %
Entertainment 530458611186.42 %11.51 %2.08 %
Cosmetics & Beauty 483412541785.30 %11.18 %3.52 %
Pets 535454592284.86 %11.03 %4.11 %
Health 464391551884.27 %11.85 %3.88 %
Sport & Fitness 494414611983.81 %12.35 %3.85 %
Finance 488407691283.40 %14.14 %2.46 %
Dating 590491792083.22 %13.39 %3.39 %
Job & Career 503415691982.50 %13.72 %3.78 %
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CampaignMonitor email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 626553581588.34 %9.27 %2.40 %
Custom Mail 735643712187.48 %9.66 %2.86 %
GMX Mail 659573662086.95 %10.02 %3.03 %
Mail.com 719622791886.51 %10.99 %2.50 %
Zoho Mail 656564682485.98 %10.37 %3.66 %
Yahoo Mail 678577841785.10 %12.39 %2.51 %
Yandex Mail 687582871884.72 %12.66 %2.62 %
AOL Mail 619519742683.84 %11.95 %4.20 %
Outlook Mail 687567922882.53 %13.39 %4.08 %
Gmail 666548892982.28 %13.36 %4.35 %
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CampaignMonitor email deliverability by email service provider 2023 (October)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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