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CampaignMonitor Email Deliverability Report for the year 2023 (November)

In this email deliverability report for CampaignMonitor (November 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.886 emails were sent with CampaignMonitor. A total of 5.878 emails were delivered to the recipient's main mailbox. Of all emails sent, 787 emails ended up in the spam folder. 221 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.8145.853
(85.90 %) 		763
(11.20 %) 		198
(2.91 %)
ActiveCampaign 6.7175.734
(85.37 %) 		780
(11.61 %) 		203
(3.02 %)
CampaignMonitor 6.8865.878
(85.36 %) 		787
(11.43 %) 		221
(3.21 %)
GetResponse 6.8595.782
(84.30 %) 		843
(12.29 %) 		234
(3.41 %)
Mailjet 6.8635.742
(83.67 %) 		881
(12.84 %) 		240
(3.50 %)
AWeber 6.7685.658
(83.60 %) 		897
(13.25 %) 		213
(3.15 %)
HubSpot 6.6215.519
(83.36 %) 		886
(13.38 %) 		216
(3.26 %)
CleverReach 6.7535.624
(83.28 %) 		888
(13.15 %) 		241
(3.57 %)
Moosend 6.9025.744
(83.22 %) 		910
(13.18 %) 		248
(3.59 %)
Rapidmail 6.8805.630
(81.83 %) 		977
(14.20 %) 		273
(3.97 %)
MailChimp 6.6655.401
(81.04 %) 		996
(14.94 %) 		268
(4.02 %)
Mailify 6.7255.432
(80.77 %) 		971
(14.44 %) 		322
(4.79 %)
ConvertKit 6.7895.465
(80.50 %) 		1.037
(15.27 %) 		287
(4.23 %)
SendInBlue 6.8105.464
(80.23 %) 		1.077
(15.81 %) 		269
(3.95 %)
Benchmark Email 6.8285.463
(80.01 %) 		1.051
(15.39 %) 		314
(4.60 %)
MailerLite 6.8235.428
(79.55 %) 		1.080
(15.83 %) 		315
(4.62 %)
Constant Contact 6.9355.488
(79.13 %) 		1.148
(16.55 %) 		299
(4.31 %)
Clever Elements 6.5675.109
(77.80 %) 		1.159
(17.65 %) 		299
(4.55 %)
SendPulse 6.9615.412
(77.75 %) 		1.203
(17.28 %) 		346
(4.97 %)
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CampaignMonitor email deliverability providers comparison 2023 (November)
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Email deliverability rates for CampaignMonitor and other providers comparison

85.36 % of 6.886 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 11.43 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.21 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.90 %
(5.853) 		11.20 %
(763) 		2.91 %
(198)
ActiveCampaign 85.37 %
(5.734) 		11.61 %
(780) 		3.02 %
(203)
CampaignMonitor 85.36 %
(5.878) 		11.43 %
(787) 		3.21 %
(221)
GetResponse 84.30 %
(5.782) 		12.29 %
(843) 		3.41 %
(234)
Mailjet 83.67 %
(5.742) 		12.84 %
(881) 		3.50 %
(240)
AWeber 83.60 %
(5.658) 		13.25 %
(897) 		3.15 %
(213)
HubSpot 83.36 %
(5.519) 		13.38 %
(886) 		3.26 %
(216)
CleverReach 83.28 %
(5.624) 		13.15 %
(888) 		3.57 %
(241)
Moosend 83.22 %
(5.744) 		13.18 %
(910) 		3.59 %
(248)
Rapidmail 81.83 %
(5.630) 		14.20 %
(977) 		3.97 %
(273)
MailChimp 81.04 %
(5.401) 		14.94 %
(996) 		4.02 %
(268)
Mailify 80.77 %
(5.432) 		14.44 %
(971) 		4.79 %
(322)
ConvertKit 80.50 %
(5.465) 		15.27 %
(1.037) 		4.23 %
(287)
SendInBlue 80.23 %
(5.464) 		15.81 %
(1.077) 		3.95 %
(269)
Benchmark Email 80.01 %
(5.463) 		15.39 %
(1.051) 		4.60 %
(314)
MailerLite 79.55 %
(5.428) 		15.83 %
(1.080) 		4.62 %
(315)
Constant Contact 79.13 %
(5.488) 		16.55 %
(1.148) 		4.31 %
(299)
Clever Elements 77.80 %
(5.109) 		17.65 %
(1.159) 		4.55 %
(299)
SendPulse 77.75 %
(5.412) 		17.28 %
(1.203) 		4.97 %
(346)
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CampaignMonitor email deliverability rates providers comparison 2023 (November)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Food & Drink, Home & Garden, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 526468471188.97 %8.94 %2.09 %
Home & Garden 545478511687.71 %9.36 %2.94 %
Clothing 534468531387.64 %9.93 %2.43 %
Other 500432531586.40 %10.60 %3.00 %
Elektronics 506437551486.36 %10.87 %2.77 %
Pets 565486611886.02 %10.80 %3.19 %
Cosmetics & Beauty 549472651285.97 %11.84 %2.19 %
Entertainment 578491652284.95 %11.25 %3.81 %
Health 546462671784.62 %12.27 %3.11 %
Sport & Fitness 525439652183.62 %12.38 %4.00 %
Dating 519433701683.43 %13.49 %3.08 %
Job & Career 514424692182.49 %13.42 %4.09 %
Finance 479388662581.00 %13.78 %5.22 %
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CampaignMonitor email deliverability by category 2023 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 667591611588.61 %9.15 %2.25 %
Custom Mail 708623681787.99 %9.60 %2.40 %
Zoho Mail 710618712187.04 %10.00 %2.96 %
GMX Mail 671582692086.74 %10.28 %2.98 %
Mail.com 667573751985.91 %11.24 %2.85 %
Yahoo Mail 660560802084.85 %12.12 %3.03 %
Yandex Mail 683576881984.33 %12.88 %2.78 %
AOL Mail 673561842883.36 %12.48 %4.16 %
Gmail 727600973082.53 %13.34 %4.13 %
Outlook Mail 720594943282.50 %13.06 %4.44 %
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CampaignMonitor email deliverability by email service provider 2023 (November)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

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