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CampaignMonitor Email Deliverability Report for the year 2020 (June)

In this email deliverability report for CampaignMonitor (June 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 8.224 emails were sent with CampaignMonitor. A total of 5.939 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.180 emails ended up in the spam folder. 105 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.5146.572
(77.19 %)
1.851
(21.74 %)
91
(1.07 %)
AWeber 8.5066.302
(74.09 %)
2.083
(24.49 %)
121
(1.42 %)
CleverReach 8.0865.956
(73.66 %)
2.024
(25.03 %)
106
(1.31 %)
Clever Elements 8.2135.954
(72.49 %)
2.159
(26.29 %)
100
(1.22 %)
CampaignMonitor 8.2245.939
(72.22 %)
2.180
(26.51 %)
105
(1.28 %)
Klick-Tipp 8.0085.556
(69.38 %)
2.349
(29.33 %)
103
(1.29 %)
Rapidmail 7.6025.194
(68.32 %)
2.259
(29.72 %)
149
(1.96 %)
SendPulse 7.9695.363
(67.30 %)
2.514
(31.55 %)
92
(1.15 %)
ActiveCampaign 8.4525.584
(66.07 %)
2.701
(31.96 %)
167
(1.98 %)
Moosend 8.0595.316
(65.96 %)
2.618
(32.49 %)
125
(1.55 %)
MailerLite 8.1075.272
(65.03 %)
2.659
(32.80 %)
176
(2.17 %)
Benchmark Email 8.3765.424
(64.76 %)
2.672
(31.90 %)
280
(3.34 %)
HubSpot 8.5905.468
(63.66 %)
3.001
(34.94 %)
121
(1.41 %)
Mailjet 8.4215.345
(63.47 %)
2.910
(34.56 %)
166
(1.97 %)
Mailify 7.8624.932
(62.73 %)
2.804
(35.67 %)
126
(1.60 %)
ConvertKit 8.5025.136
(60.41 %)
3.177
(37.37 %)
189
(2.22 %)
Constant Contact 7.7664.613
(59.40 %)
2.890
(37.21 %)
263
(3.39 %)
MailChimp 8.3244.822
(57.93 %)
3.290
(39.52 %)
212
(2.55 %)
SendInBlue 8.3244.734
(56.87 %)
3.400
(40.85 %)
190
(2.28 %)
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CampaignMonitor email deliverability providers comparison 2020 (June)
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Email deliverability rates for CampaignMonitor and other providers comparison

72.22 % of 8.224 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 26.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.28 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.19 %
(6.572)
21.74 %
(1.851)
1.07 %
(91)
AWeber 74.09 %
(6.302)
24.49 %
(2.083)
1.42 %
(121)
CleverReach 73.66 %
(5.956)
25.03 %
(2.024)
1.31 %
(106)
Clever Elements 72.49 %
(5.954)
26.29 %
(2.159)
1.22 %
(100)
CampaignMonitor 72.22 %
(5.939)
26.51 %
(2.180)
1.28 %
(105)
Klick-Tipp 69.38 %
(5.556)
29.33 %
(2.349)
1.29 %
(103)
Rapidmail 68.32 %
(5.194)
29.72 %
(2.259)
1.96 %
(149)
SendPulse 67.30 %
(5.363)
31.55 %
(2.514)
1.15 %
(92)
ActiveCampaign 66.07 %
(5.584)
31.96 %
(2.701)
1.98 %
(167)
Moosend 65.96 %
(5.316)
32.49 %
(2.618)
1.55 %
(125)
MailerLite 65.03 %
(5.272)
32.80 %
(2.659)
2.17 %
(176)
Benchmark Email 64.76 %
(5.424)
31.90 %
(2.672)
3.34 %
(280)
HubSpot 63.66 %
(5.468)
34.94 %
(3.001)
1.41 %
(121)
Mailjet 63.47 %
(5.345)
34.56 %
(2.910)
1.97 %
(166)
Mailify 62.73 %
(4.932)
35.67 %
(2.804)
1.60 %
(126)
ConvertKit 60.41 %
(5.136)
37.37 %
(3.177)
2.22 %
(189)
Constant Contact 59.40 %
(4.613)
37.21 %
(2.890)
3.39 %
(263)
MailChimp 57.93 %
(4.822)
39.52 %
(3.290)
2.55 %
(212)
SendInBlue 56.87 %
(4.734)
40.85 %
(3.400)
2.28 %
(190)
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CampaignMonitor email deliverability rates providers comparison 2020 (June)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Food & Drink, Home & Garden, Other, Pets and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 719553157976.91 %21.84 %1.25 %
Home & Garden 759578172976.15 %22.66 %1.19 %
Other 610464138876.07 %22.62 %1.31 %
Pets 7545711731075.73 %22.94 %1.33 %
Clothing 6534921511075.34 %23.12 %1.53 %
Job & Career 500366128673.20 %25.60 %1.20 %
Entertainment 641461175571.92 %27.30 %0.78 %
Cosmetics & Beauty 683491183971.89 %26.79 %1.32 %
Elektronics 592424159971.62 %26.86 %1.52 %
Sport & Fitness 580412160871.03 %27.59 %1.38 %
Health 542363173666.97 %31.92 %1.11 %
Finance 649432208966.56 %32.05 %1.39 %
Dating 542332203761.25 %37.45 %1.29 %
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CampaignMonitor email deliverability by category 2020 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7675861701176.40 %22.16 %1.43 %
Zoho Mail 784589186975.13 %23.72 %1.15 %
Mail.com 8466262071374.00 %24.47 %1.54 %
AOL Mail 8566312131273.71 %24.88 %1.40 %
ProtonMail 840609222972.50 %26.43 %1.07 %
Yandex Mail 8115872141072.38 %26.39 %1.23 %
Yahoo Mail 9246682431372.29 %26.30 %1.41 %
GMX Mail 769547213971.13 %27.70 %1.17 %
Outlook Mail 8065512451068.36 %30.40 %1.24 %
Gmail 821545267966.38 %32.52 %1.10 %
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CampaignMonitor email deliverability by email service provider 2020 (June)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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