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CampaignMonitor Email Deliverability Report for the year 2021 (June)

In this email deliverability report for CampaignMonitor (June 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.859 emails were sent with CampaignMonitor. A total of 5.709 emails were delivered to the recipient's main mailbox. Of all emails sent, 904 emails ended up in the spam folder. 246 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8865.883
(85.43 %) 		782
(11.36 %) 		221
(3.21 %)
ActiveCampaign 6.8415.836
(85.31 %) 		774
(11.31 %) 		231
(3.38 %)
Mailjet 6.7015.696
(85.00 %) 		796
(11.88 %) 		209
(3.12 %)
Klick-Tipp 6.8635.819
(84.79 %) 		826
(12.04 %) 		218
(3.18 %)
CleverReach 6.7615.672
(83.89 %) 		849
(12.56 %) 		240
(3.55 %)
CampaignMonitor 6.8595.709
(83.23 %) 		904
(13.18 %) 		246
(3.59 %)
AWeber 6.7445.563
(82.49 %) 		904
(13.40 %) 		277
(4.11 %)
ConvertKit 6.9495.723
(82.36 %) 		966
(13.90 %) 		260
(3.74 %)
Moosend 6.8545.639
(82.27 %) 		937
(13.67 %) 		278
(4.06 %)
HubSpot 6.8665.642
(82.17 %) 		969
(14.11 %) 		255
(3.71 %)
MailChimp 6.9785.714
(81.89 %) 		1.007
(14.43 %) 		257
(3.68 %)
Rapidmail 6.7345.497
(81.63 %) 		957
(14.21 %) 		280
(4.16 %)
Benchmark Email 6.6965.399
(80.63 %) 		1.024
(15.29 %) 		273
(4.08 %)
Mailify 6.9145.573
(80.60 %) 		1.039
(15.03 %) 		302
(4.37 %)
SendInBlue 6.8135.466
(80.23 %) 		1.069
(15.69 %) 		278
(4.08 %)
Constant Contact 7.0335.604
(79.68 %) 		1.131
(16.08 %) 		298
(4.24 %)
MailerLite 6.9545.489
(78.93 %) 		1.152
(16.57 %) 		313
(4.50 %)
SendPulse 6.9175.347
(77.30 %) 		1.243
(17.97 %) 		327
(4.73 %)
Clever Elements 6.6285.105
(77.02 %) 		1.190
(17.95 %) 		333
(5.02 %)
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CampaignMonitor email deliverability providers comparison 2021 (June)
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Email deliverability rates for CampaignMonitor and other providers comparison

83.23 % of 6.859 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 13.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.59 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.43 %
(5.883) 		11.36 %
(782) 		3.21 %
(221)
ActiveCampaign 85.31 %
(5.836) 		11.31 %
(774) 		3.38 %
(231)
Mailjet 85.00 %
(5.696) 		11.88 %
(796) 		3.12 %
(209)
Klick-Tipp 84.79 %
(5.819) 		12.04 %
(826) 		3.18 %
(218)
CleverReach 83.89 %
(5.672) 		12.56 %
(849) 		3.55 %
(240)
CampaignMonitor 83.23 %
(5.709) 		13.18 %
(904) 		3.59 %
(246)
AWeber 82.49 %
(5.563) 		13.40 %
(904) 		4.11 %
(277)
ConvertKit 82.36 %
(5.723) 		13.90 %
(966) 		3.74 %
(260)
Moosend 82.27 %
(5.639) 		13.67 %
(937) 		4.06 %
(278)
HubSpot 82.17 %
(5.642) 		14.11 %
(969) 		3.71 %
(255)
MailChimp 81.89 %
(5.714) 		14.43 %
(1.007) 		3.68 %
(257)
Rapidmail 81.63 %
(5.497) 		14.21 %
(957) 		4.16 %
(280)
Benchmark Email 80.63 %
(5.399) 		15.29 %
(1.024) 		4.08 %
(273)
Mailify 80.60 %
(5.573) 		15.03 %
(1.039) 		4.37 %
(302)
SendInBlue 80.23 %
(5.466) 		15.69 %
(1.069) 		4.08 %
(278)
Constant Contact 79.68 %
(5.604) 		16.08 %
(1.131) 		4.24 %
(298)
MailerLite 78.93 %
(5.489) 		16.57 %
(1.152) 		4.50 %
(313)
SendPulse 77.30 %
(5.347) 		17.97 %
(1.243) 		4.73 %
(327)
Clever Elements 77.02 %
(5.105) 		17.95 %
(1.190) 		5.02 %
(333)
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CampaignMonitor email deliverability rates providers comparison 2021 (June)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Clothing, Food & Drink, Home & Garden, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Health, Finance and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 534460581686.14 %10.86 %3.00 %
Food & Drink 542464621685.61 %11.44 %2.95 %
Home & Garden 519444581785.55 %11.18 %3.28 %
Elektronics 557476631885.46 %11.31 %3.23 %
Other 557474681585.10 %12.21 %2.69 %
Pets 506428621684.58 %12.25 %3.16 %
Cosmetics & Beauty 486401652082.51 %13.37 %4.12 %
Entertainment 534440712382.40 %13.30 %4.31 %
Sport & Fitness 538438762481.41 %14.13 %4.46 %
Finance 515419801681.36 %15.53 %3.11 %
Health 519419772380.73 %14.84 %4.43 %
Dating 522420841880.46 %16.09 %3.45 %
Job & Career 530426802480.38 %15.09 %4.53 %
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CampaignMonitor email deliverability by category 2021 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 638550711786.21 %11.13 %2.66 %
ProtonMail 669572752285.50 %11.21 %3.29 %
GMX Mail 680579792285.15 %11.62 %3.24 %
Zoho Mail 729614892684.22 %12.21 %3.57 %
Mail.com 696580882883.33 %12.64 %4.02 %
Yahoo Mail 698575962782.38 %13.75 %3.87 %
AOL Mail 645531922282.33 %14.26 %3.41 %
Gmail 668549982182.19 %14.67 %3.14 %
Outlook Mail 7456041122981.07 %15.03 %3.89 %
Yandex Mail 6915551043280.32 %15.05 %4.63 %
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CampaignMonitor email deliverability by email service provider 2021 (June)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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