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CampaignMonitor Email Deliverability Report for the year 2021 (March)

In this email deliverability report for CampaignMonitor (March 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.990 emails were sent with CampaignMonitor. A total of 5.963 emails were delivered to the recipient's main mailbox. Of all emails sent, 817 emails ended up in the spam folder. 210 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.8325.837
(85.44 %) 		796
(11.65 %) 		199
(2.91 %)
CampaignMonitor 6.9905.963
(85.31 %) 		817
(11.69 %) 		210
(3.00 %)
GetResponse 6.9115.883
(85.13 %) 		801
(11.59 %) 		227
(3.28 %)
Rapidmail 6.7815.755
(84.87 %) 		829
(12.23 %) 		197
(2.91 %)
ActiveCampaign 6.8435.799
(84.74 %) 		811
(11.85 %) 		233
(3.40 %)
Mailjet 6.8625.793
(84.42 %) 		834
(12.15 %) 		235
(3.42 %)
Klick-Tipp 6.7765.693
(84.02 %) 		858
(12.66 %) 		225
(3.32 %)
Moosend 6.8315.666
(82.95 %) 		904
(13.23 %) 		261
(3.82 %)
AWeber 6.9115.703
(82.52 %) 		949
(13.73 %) 		259
(3.75 %)
HubSpot 6.7445.560
(82.44 %) 		941
(13.95 %) 		243
(3.60 %)
Benchmark Email 6.8705.637
(82.05 %) 		981
(14.28 %) 		252
(3.67 %)
ConvertKit 6.7995.561
(81.79 %) 		989
(14.55 %) 		249
(3.66 %)
Constant Contact 6.8255.534
(81.08 %) 		1.037
(15.19 %) 		254
(3.72 %)
SendInBlue 6.8075.494
(80.71 %) 		1.058
(15.54 %) 		255
(3.75 %)
Mailify 6.8415.495
(80.32 %) 		1.038
(15.17 %) 		308
(4.50 %)
MailChimp 6.9205.530
(79.91 %) 		1.086
(15.69 %) 		304
(4.39 %)
MailerLite 6.8615.378
(78.39 %) 		1.177
(17.15 %) 		306
(4.46 %)
Clever Elements 7.0385.468
(77.69 %) 		1.249
(17.75 %) 		321
(4.56 %)
SendPulse 6.6605.165
(77.55 %) 		1.162
(17.45 %) 		333
(5.00 %)
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CampaignMonitor email deliverability providers comparison 2021 (March)
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Email deliverability rates for CampaignMonitor and other providers comparison

85.31 % of 6.990 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 11.69 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.00 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.44 %
(5.837) 		11.65 %
(796) 		2.91 %
(199)
CampaignMonitor 85.31 %
(5.963) 		11.69 %
(817) 		3.00 %
(210)
GetResponse 85.13 %
(5.883) 		11.59 %
(801) 		3.28 %
(227)
Rapidmail 84.87 %
(5.755) 		12.23 %
(829) 		2.91 %
(197)
ActiveCampaign 84.74 %
(5.799) 		11.85 %
(811) 		3.40 %
(233)
Mailjet 84.42 %
(5.793) 		12.15 %
(834) 		3.42 %
(235)
Klick-Tipp 84.02 %
(5.693) 		12.66 %
(858) 		3.32 %
(225)
Moosend 82.95 %
(5.666) 		13.23 %
(904) 		3.82 %
(261)
AWeber 82.52 %
(5.703) 		13.73 %
(949) 		3.75 %
(259)
HubSpot 82.44 %
(5.560) 		13.95 %
(941) 		3.60 %
(243)
Benchmark Email 82.05 %
(5.637) 		14.28 %
(981) 		3.67 %
(252)
ConvertKit 81.79 %
(5.561) 		14.55 %
(989) 		3.66 %
(249)
Constant Contact 81.08 %
(5.534) 		15.19 %
(1.037) 		3.72 %
(254)
SendInBlue 80.71 %
(5.494) 		15.54 %
(1.058) 		3.75 %
(255)
Mailify 80.32 %
(5.495) 		15.17 %
(1.038) 		4.50 %
(308)
MailChimp 79.91 %
(5.530) 		15.69 %
(1.086) 		4.39 %
(304)
MailerLite 78.39 %
(5.378) 		17.15 %
(1.177) 		4.46 %
(306)
Clever Elements 77.69 %
(5.468) 		17.75 %
(1.249) 		4.56 %
(321)
SendPulse 77.55 %
(5.165) 		17.45 %
(1.162) 		5.00 %
(333)
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CampaignMonitor email deliverability rates providers comparison 2021 (March)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Home & Garden, Other, Food & Drink, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Health, Finance and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 541475541287.80 %9.98 %2.22 %
Other 54047358987.59 %10.74 %1.67 %
Food & Drink 536469531487.50 %9.89 %2.61 %
Clothing 549480551487.43 %10.02 %2.55 %
Pets 543470561786.56 %10.31 %3.13 %
Entertainment 591508701385.96 %11.84 %2.20 %
Sport & Fitness 53245569885.53 %12.97 %1.50 %
Cosmetics & Beauty 531453611785.31 %11.49 %3.20 %
Elektronics 498424542085.14 %10.84 %4.02 %
Finance 579488781384.28 %13.47 %2.25 %
Health 503420641983.50 %12.72 %3.78 %
Dating 546443752881.14 %13.74 %5.13 %
Job & Career 501405702680.84 %13.97 %5.19 %
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CampaignMonitor email deliverability by category 2021 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 697616671488.38 %9.61 %2.01 %
Zoho Mail 689596741986.50 %10.74 %2.76 %
ProtonMail 725627722686.48 %9.93 %3.59 %
GMX Mail 725626772286.34 %10.62 %3.03 %
Mail.com 670578761686.27 %11.34 %2.39 %
Yahoo Mail 626532771784.98 %12.30 %2.72 %
Outlook Mail 726611942184.16 %12.95 %2.89 %
AOL Mail 738619932683.88 %12.60 %3.52 %
Yandex Mail 686574902283.67 %13.12 %3.21 %
Gmail 708584972782.49 %13.70 %3.81 %
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CampaignMonitor email deliverability by email service provider 2021 (March)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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