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CampaignMonitor Email Deliverability Report for the year 2021 (September)

In this email deliverability report for CampaignMonitor (September 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.662 emails were sent with CampaignMonitor. A total of 5.667 emails were delivered to the recipient's main mailbox. Of all emails sent, 786 emails ended up in the spam folder. 209 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7645.853
(86.53 %) 		729
(10.78 %) 		182
(2.69 %)
GetResponse 6.9846.001
(85.92 %) 		749
(10.72 %) 		234
(3.35 %)
CampaignMonitor 6.6625.667
(85.06 %) 		786
(11.80 %) 		209
(3.14 %)
CleverReach 6.8445.788
(84.57 %) 		813
(11.88 %) 		243
(3.55 %)
Klick-Tipp 6.8825.766
(83.78 %) 		870
(12.64 %) 		246
(3.57 %)
Mailjet 6.7015.577
(83.23 %) 		882
(13.16 %) 		242
(3.61 %)
HubSpot 6.8395.678
(83.02 %) 		898
(13.13 %) 		263
(3.85 %)
Moosend 6.9095.722
(82.82 %) 		924
(13.37 %) 		263
(3.81 %)
Rapidmail 6.6295.478
(82.64 %) 		906
(13.67 %) 		245
(3.70 %)
Mailify 6.9305.684
(82.02 %) 		981
(14.16 %) 		265
(3.82 %)
AWeber 6.7095.494
(81.89 %) 		944
(14.07 %) 		271
(4.04 %)
SendInBlue 6.7755.521
(81.49 %) 		1.004
(14.82 %) 		250
(3.69 %)
Benchmark Email 6.6575.405
(81.19 %) 		997
(14.98 %) 		255
(3.83 %)
ConvertKit 6.8505.557
(81.12 %) 		1.025
(14.96 %) 		268
(3.91 %)
MailChimp 6.6735.333
(79.92 %) 		1.068
(16.00 %) 		272
(4.08 %)
Constant Contact 6.8675.410
(78.78 %) 		1.151
(16.76 %) 		306
(4.46 %)
MailerLite 6.9775.492
(78.72 %) 		1.164
(16.68 %) 		321
(4.60 %)
SendPulse 6.7455.243
(77.73 %) 		1.158
(17.17 %) 		344
(5.10 %)
Clever Elements 6.7155.165
(76.92 %) 		1.243
(18.51 %) 		307
(4.57 %)
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CampaignMonitor email deliverability providers comparison 2021 (September)
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Email deliverability rates for CampaignMonitor and other providers comparison

85.06 % of 6.662 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 11.80 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.14 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.53 %
(5.853) 		10.78 %
(729) 		2.69 %
(182)
GetResponse 85.92 %
(6.001) 		10.72 %
(749) 		3.35 %
(234)
CampaignMonitor 85.06 %
(5.667) 		11.80 %
(786) 		3.14 %
(209)
CleverReach 84.57 %
(5.788) 		11.88 %
(813) 		3.55 %
(243)
Klick-Tipp 83.78 %
(5.766) 		12.64 %
(870) 		3.57 %
(246)
Mailjet 83.23 %
(5.577) 		13.16 %
(882) 		3.61 %
(242)
HubSpot 83.02 %
(5.678) 		13.13 %
(898) 		3.85 %
(263)
Moosend 82.82 %
(5.722) 		13.37 %
(924) 		3.81 %
(263)
Rapidmail 82.64 %
(5.478) 		13.67 %
(906) 		3.70 %
(245)
Mailify 82.02 %
(5.684) 		14.16 %
(981) 		3.82 %
(265)
AWeber 81.89 %
(5.494) 		14.07 %
(944) 		4.04 %
(271)
SendInBlue 81.49 %
(5.521) 		14.82 %
(1.004) 		3.69 %
(250)
Benchmark Email 81.19 %
(5.405) 		14.98 %
(997) 		3.83 %
(255)
ConvertKit 81.12 %
(5.557) 		14.96 %
(1.025) 		3.91 %
(268)
MailChimp 79.92 %
(5.333) 		16.00 %
(1.068) 		4.08 %
(272)
Constant Contact 78.78 %
(5.410) 		16.76 %
(1.151) 		4.46 %
(306)
MailerLite 78.72 %
(5.492) 		16.68 %
(1.164) 		4.60 %
(321)
SendPulse 77.73 %
(5.243) 		17.17 %
(1.158) 		5.10 %
(344)
Clever Elements 76.92 %
(5.165) 		18.51 %
(1.243) 		4.57 %
(307)
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CampaignMonitor email deliverability rates providers comparison 2021 (September)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Food & Drink, Clothing, Home & Garden, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Sport & Fitness, Job & Career and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 51745454987.81 %10.44 %1.74 %
Clothing 501439491387.62 %9.78 %2.59 %
Home & Garden 497435491387.53 %9.86 %2.62 %
Elektronics 502435531486.65 %10.56 %2.79 %
Pets 505437531586.53 %10.50 %2.97 %
Entertainment 512440571585.94 %11.13 %2.93 %
Other 541460602185.03 %11.09 %3.88 %
Cosmetics & Beauty 521440631884.45 %12.09 %3.45 %
Health 511429661683.95 %12.92 %3.13 %
Job & Career 516428701882.95 %13.57 %3.49 %
Sport & Fitness 488404651982.79 %13.32 %3.89 %
Dating 517428741582.79 %14.31 %2.90 %
Finance 534438732382.02 %13.67 %4.31 %
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CampaignMonitor email deliverability by category 2021 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Yahoo Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 644565611887.73 %9.47 %2.80 %
Custom Mail 632550631987.03 %9.97 %3.01 %
Zoho Mail 644560681686.96 %10.56 %2.48 %
GMX Mail 672580702286.31 %10.42 %3.27 %
Mail.com 675578791885.63 %11.70 %2.67 %
AOL Mail 685580852084.67 %12.41 %2.92 %
Gmail 671564872084.05 %12.97 %2.98 %
Outlook Mail 611508822183.14 %13.42 %3.44 %
Yahoo Mail 701581912982.88 %12.98 %4.14 %
Yandex Mail 7276011002682.67 %13.76 %3.58 %
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CampaignMonitor email deliverability by email service provider 2021 (September)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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