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CampaignMonitor Email Deliverability Report for the year 2023
In this email deliverability report for CampaignMonitor (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for CampaignMonitor and other providers comparison
A total of 82.259 emails were sent with CampaignMonitor. A total of 69.551 emails were delivered to the recipient's main mailbox. Of all emails sent, 9.928 emails ended up in the spam folder. 2.780 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 81.886 | 70.136 (85.65 %) | 9.115 (11.13 %) | 2.635 (3.22 %) |
| ActiveCampaign | 81.889 | 70.017 (85.50 %) | 9.285 (11.34 %) | 2.587 (3.16 %) |
| CampaignMonitor | 82.259 | 69.551 (84.55 %) | 9.928 (12.07 %) | 2.780 (3.38 %) |
| Mailjet | 81.752 | 68.985 (84.38 %) | 10.038 (12.28 %) | 2.729 (3.34 %) |
| Klick-Tipp | 81.204 | 68.467 (84.31 %) | 10.003 (12.32 %) | 2.734 (3.37 %) |
| CleverReach | 81.651 | 68.734 (84.18 %) | 10.148 (12.43 %) | 2.769 (3.39 %) |
| HubSpot | 82.168 | 68.368 (83.21 %) | 10.908 (13.28 %) | 2.892 (3.52 %) |
| Rapidmail | 81.654 | 67.795 (83.03 %) | 10.822 (13.25 %) | 3.037 (3.72 %) |
| Moosend | 81.900 | 67.048 (81.87 %) | 11.614 (14.18 %) | 3.238 (3.95 %) |
| AWeber | 81.618 | 66.727 (81.76 %) | 11.744 (14.39 %) | 3.147 (3.86 %) |
| Mailify | 82.228 | 66.939 (81.41 %) | 11.928 (14.51 %) | 3.361 (4.09 %) |
| ConvertKit | 82.509 | 67.099 (81.32 %) | 12.064 (14.62 %) | 3.346 (4.06 %) |
| MailChimp | 81.679 | 65.940 (80.73 %) | 12.356 (15.13 %) | 3.383 (4.14 %) |
| SendInBlue | 81.620 | 65.895 (80.73 %) | 12.427 (15.23 %) | 3.298 (4.04 %) |
| Benchmark Email | 82.113 | 66.221 (80.65 %) | 12.424 (15.13 %) | 3.468 (4.22 %) |
| Constant Contact | 81.865 | 65.031 (79.44 %) | 13.305 (16.25 %) | 3.529 (4.31 %) |
| MailerLite | 81.267 | 64.432 (79.28 %) | 13.185 (16.22 %) | 3.650 (4.49 %) |
| SendPulse | 81.951 | 64.049 (78.16 %) | 14.141 (17.26 %) | 3.761 (4.59 %) |
| Clever Elements | 81.523 | 62.475 (76.63 %) | 15.032 (18.44 %) | 4.016 (4.93 %) |
Email deliverability rates for CampaignMonitor and other providers comparison
84.55 % of 82.259 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 12.07 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.38 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.65 % (70.136) | 11.13 % (9.115) | 3.22 % (2.635) |
| ActiveCampaign | 85.50 % (70.017) | 11.34 % (9.285) | 3.16 % (2.587) |
| CampaignMonitor | 84.55 % (69.551) | 12.07 % (9.928) | 3.38 % (2.780) |
| Mailjet | 84.38 % (68.985) | 12.28 % (10.038) | 3.34 % (2.729) |
| Klick-Tipp | 84.31 % (68.467) | 12.32 % (10.003) | 3.37 % (2.734) |
| CleverReach | 84.18 % (68.734) | 12.43 % (10.148) | 3.39 % (2.769) |
| HubSpot | 83.21 % (68.368) | 13.28 % (10.908) | 3.52 % (2.892) |
| Rapidmail | 83.03 % (67.795) | 13.25 % (10.822) | 3.72 % (3.037) |
| Moosend | 81.87 % (67.048) | 14.18 % (11.614) | 3.95 % (3.238) |
| AWeber | 81.76 % (66.727) | 14.39 % (11.744) | 3.86 % (3.147) |
| Mailify | 81.41 % (66.939) | 14.51 % (11.928) | 4.09 % (3.361) |
| ConvertKit | 81.32 % (67.099) | 14.62 % (12.064) | 4.06 % (3.346) |
| MailChimp | 80.73 % (65.940) | 15.13 % (12.356) | 4.14 % (3.383) |
| SendInBlue | 80.73 % (65.895) | 15.23 % (12.427) | 4.04 % (3.298) |
| Benchmark Email | 80.65 % (66.221) | 15.13 % (12.424) | 4.22 % (3.468) |
| Constant Contact | 79.44 % (65.031) | 16.25 % (13.305) | 4.31 % (3.529) |
| MailerLite | 79.28 % (64.432) | 16.22 % (13.185) | 4.49 % (3.650) |
| SendPulse | 78.16 % (64.049) | 17.26 % (14.141) | 4.59 % (3.761) |
| Clever Elements | 76.63 % (62.475) | 18.44 % (15.032) | 4.93 % (4.016) |
Email deliverability by category
The delivery of the emails with CampaignMonitor in the categories Home & Garden, Food & Drink, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Home & Garden | 6.209 | 5.404 | 624 | 181 | 87.03 % | 10.05 % | 2.92 % |
| Food & Drink | 6.333 | 5.503 | 639 | 191 | 86.89 % | 10.09 % | 3.02 % |
| Clothing | 6.458 | 5.607 | 657 | 194 | 86.82 % | 10.17 % | 3.00 % |
| Other | 6.151 | 5.285 | 682 | 184 | 85.92 % | 11.09 % | 2.99 % |
| Elektronics | 6.334 | 5.432 | 714 | 188 | 85.76 % | 11.27 % | 2.97 % |
| Pets | 6.520 | 5.559 | 731 | 230 | 85.26 % | 11.21 % | 3.53 % |
| Entertainment | 6.458 | 5.475 | 780 | 203 | 84.78 % | 12.08 % | 3.14 % |
| Cosmetics & Beauty | 6.224 | 5.262 | 755 | 207 | 84.54 % | 12.13 % | 3.33 % |
| Health | 6.373 | 5.326 | 828 | 219 | 83.57 % | 12.99 % | 3.44 % |
| Sport & Fitness | 6.304 | 5.230 | 829 | 245 | 82.96 % | 13.15 % | 3.89 % |
| Dating | 6.411 | 5.273 | 906 | 232 | 82.25 % | 14.13 % | 3.62 % |
| Job & Career | 6.305 | 5.156 | 897 | 252 | 81.78 % | 14.23 % | 4.00 % |
| Finance | 6.179 | 5.039 | 886 | 254 | 81.55 % | 14.34 % | 4.11 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 8.273 | 7.232 | 825 | 216 | 87.42 % | 9.97 % | 2.61 % |
| Custom Mail | 8.239 | 7.169 | 829 | 241 | 87.01 % | 10.06 % | 2.93 % |
| GMX Mail | 8.092 | 6.963 | 879 | 250 | 86.05 % | 10.86 % | 3.09 % |
| Zoho Mail | 8.212 | 7.051 | 890 | 271 | 85.86 % | 10.84 % | 3.30 % |
| Mail.com | 8.398 | 7.169 | 989 | 240 | 85.37 % | 11.78 % | 2.86 % |
| Yahoo Mail | 8.285 | 6.940 | 1.063 | 282 | 83.77 % | 12.83 % | 3.40 % |
| AOL Mail | 8.045 | 6.702 | 1.040 | 303 | 83.31 % | 12.93 % | 3.77 % |
| Yandex Mail | 8.258 | 6.802 | 1.145 | 311 | 82.37 % | 13.87 % | 3.77 % |
| Gmail | 8.158 | 6.709 | 1.121 | 328 | 82.24 % | 13.74 % | 4.02 % |
| Outlook Mail | 8.299 | 6.814 | 1.147 | 338 | 82.11 % | 13.82 % | 4.07 % |
All email deliverability reports for CampaignMonitor
All available email deliverability reports for CampaignMonitor.
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References and Resources
Further resources and references for CampaignMonitor.
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