CampaignMonitor Email Deliverability Report for the year 2020 (October)
In this email deliverability report for CampaignMonitor (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for CampaignMonitor and other providers comparison
A total of 8.073 emails were sent with CampaignMonitor. A total of 4.941 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.006 emails ended up in the spam folder. 126 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
Clever Elements | 7.941 | 6.136 (77.27 %) | 1.712 (21.56 %) | 93 (1.17 %) |
CleverReach | 7.905 | 5.998 (75.88 %) | 1.765 (22.33 %) | 142 (1.80 %) |
GetResponse | 7.674 | 5.680 (74.02 %) | 1.888 (24.60 %) | 106 (1.38 %) |
AWeber | 7.930 | 5.838 (73.62 %) | 1.958 (24.69 %) | 134 (1.69 %) |
MailChimp | 8.125 | 5.702 (70.18 %) | 2.194 (27.00 %) | 229 (2.82 %) |
SendPulse | 8.020 | 5.596 (69.78 %) | 2.293 (28.59 %) | 131 (1.63 %) |
Moosend | 8.451 | 5.790 (68.51 %) | 2.494 (29.51 %) | 167 (1.98 %) |
Mailjet | 8.571 | 5.849 (68.24 %) | 2.581 (30.11 %) | 141 (1.65 %) |
Constant Contact | 8.330 | 5.601 (67.24 %) | 2.447 (29.38 %) | 282 (3.39 %) |
Mailify | 7.715 | 5.183 (67.18 %) | 2.395 (31.04 %) | 137 (1.78 %) |
Klick-Tipp | 8.137 | 5.422 (66.63 %) | 2.595 (31.89 %) | 120 (1.47 %) |
MailerLite | 8.258 | 5.433 (65.79 %) | 2.674 (32.38 %) | 151 (1.83 %) |
ActiveCampaign | 7.986 | 5.144 (64.41 %) | 2.734 (34.23 %) | 108 (1.35 %) |
HubSpot | 8.076 | 5.151 (63.78 %) | 2.752 (34.08 %) | 173 (2.14 %) |
CampaignMonitor | 8.073 | 4.941 (61.20 %) | 3.006 (37.24 %) | 126 (1.56 %) |
Rapidmail | 8.210 | 4.954 (60.34 %) | 3.143 (38.28 %) | 113 (1.38 %) |
Benchmark Email | 8.459 | 5.051 (59.71 %) | 3.109 (36.75 %) | 299 (3.53 %) |
ConvertKit | 8.137 | 4.798 (58.97 %) | 3.092 (38.00 %) | 247 (3.04 %) |
SendInBlue | 7.974 | 4.334 (54.35 %) | 3.410 (42.76 %) | 230 (2.88 %) |
Email deliverability rates for CampaignMonitor and other providers comparison
61.20 % of 8.073 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 37.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.56 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
Clever Elements | 77.27 % (6.136) | 21.56 % (1.712) | 1.17 % (93) |
CleverReach | 75.88 % (5.998) | 22.33 % (1.765) | 1.80 % (142) |
GetResponse | 74.02 % (5.680) | 24.60 % (1.888) | 1.38 % (106) |
AWeber | 73.62 % (5.838) | 24.69 % (1.958) | 1.69 % (134) |
MailChimp | 70.18 % (5.702) | 27.00 % (2.194) | 2.82 % (229) |
SendPulse | 69.78 % (5.596) | 28.59 % (2.293) | 1.63 % (131) |
Moosend | 68.51 % (5.790) | 29.51 % (2.494) | 1.98 % (167) |
Mailjet | 68.24 % (5.849) | 30.11 % (2.581) | 1.65 % (141) |
Constant Contact | 67.24 % (5.601) | 29.38 % (2.447) | 3.39 % (282) |
Mailify | 67.18 % (5.183) | 31.04 % (2.395) | 1.78 % (137) |
Klick-Tipp | 66.63 % (5.422) | 31.89 % (2.595) | 1.47 % (120) |
MailerLite | 65.79 % (5.433) | 32.38 % (2.674) | 1.83 % (151) |
ActiveCampaign | 64.41 % (5.144) | 34.23 % (2.734) | 1.35 % (108) |
HubSpot | 63.78 % (5.151) | 34.08 % (2.752) | 2.14 % (173) |
CampaignMonitor | 61.20 % (4.941) | 37.24 % (3.006) | 1.56 % (126) |
Rapidmail | 60.34 % (4.954) | 38.28 % (3.143) | 1.38 % (113) |
Benchmark Email | 59.71 % (5.051) | 36.75 % (3.109) | 3.53 % (299) |
ConvertKit | 58.97 % (4.798) | 38.00 % (3.092) | 3.04 % (247) |
SendInBlue | 54.35 % (4.334) | 42.76 % (3.410) | 2.88 % (230) |
Email deliverability by category
The delivery of the emails with CampaignMonitor in the categories Pets, Food & Drink, Home & Garden, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Entertainment.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Pets | 548 | 364 | 176 | 8 | 66.42 % | 32.12 % | 1.46 % |
Food & Drink | 654 | 434 | 210 | 10 | 66.36 % | 32.11 % | 1.53 % |
Home & Garden | 637 | 421 | 206 | 10 | 66.09 % | 32.34 % | 1.57 % |
Other | 499 | 328 | 165 | 6 | 65.73 % | 33.07 % | 1.20 % |
Clothing | 567 | 371 | 187 | 9 | 65.43 % | 32.98 % | 1.59 % |
Elektronics | 686 | 421 | 253 | 12 | 61.37 % | 36.88 % | 1.75 % |
Job & Career | 694 | 423 | 261 | 10 | 60.95 % | 37.61 % | 1.44 % |
Sport & Fitness | 617 | 376 | 230 | 11 | 60.94 % | 37.28 % | 1.78 % |
Entertainment | 644 | 391 | 243 | 10 | 60.71 % | 37.73 % | 1.55 % |
Cosmetics & Beauty | 617 | 371 | 235 | 11 | 60.13 % | 38.09 % | 1.78 % |
Health | 654 | 368 | 277 | 9 | 56.27 % | 42.35 % | 1.38 % |
Finance | 585 | 327 | 248 | 10 | 55.90 % | 42.39 % | 1.71 % |
Dating | 671 | 346 | 315 | 10 | 51.56 % | 46.94 % | 1.49 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, Mail.com and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 780 | 512 | 257 | 11 | 65.64 % | 32.95 % | 1.41 % |
Mail.com | 756 | 487 | 256 | 13 | 64.42 % | 33.86 % | 1.72 % |
AOL Mail | 810 | 514 | 283 | 13 | 63.46 % | 34.94 % | 1.60 % |
Zoho Mail | 845 | 532 | 299 | 14 | 62.96 % | 35.38 % | 1.66 % |
Yahoo Mail | 711 | 443 | 257 | 11 | 62.31 % | 36.15 % | 1.55 % |
ProtonMail | 986 | 604 | 368 | 14 | 61.26 % | 37.32 % | 1.42 % |
Yandex Mail | 864 | 525 | 326 | 13 | 60.76 % | 37.73 % | 1.50 % |
GMX Mail | 754 | 450 | 292 | 12 | 59.68 % | 38.73 % | 1.59 % |
Outlook Mail | 662 | 377 | 274 | 11 | 56.95 % | 41.39 % | 1.66 % |
Gmail | 905 | 497 | 394 | 14 | 54.92 % | 43.54 % | 1.55 % |
All email deliverability reports for CampaignMonitor
All available email deliverability reports for CampaignMonitor.
CampaignMonitor badges for website
The following badges for CampaignMonitor can be embedded into a website.
References and Resources
Further resources and references for CampaignMonitor.
No references or resources found.