Newsletter2Go and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 147.015	28.449 120.909	11.943 20.423	446 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 82.24 %	29.24 % 13.89 %	1.09 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 11277	2310 9443	763 1406	35 392	74.32 % 83.74 %	24.55 % 12.47 %	1.13 % 3.48 %
Elektronics	3168 11316	2203 9424	930 1504	35 369	69.54 % 83.28 %	29.36 % 13.29 %	1.10 % 3.26 %
Entertainment	3097 11234	2149 9229	920 1581	28 384	69.39 % 82.15 %	29.71 % 14.07 %	0.90 % 3.42 %
Cosmetics & Beauty	3104 11222	2138 9250	928 1584	38 374	68.88 % 82.43 %	29.90 % 14.12 %	1.22 % 3.33 %
Food & Drink	2988 11120	2221 9368	729 1383	38 332	74.33 % 84.24 %	24.40 % 12.44 %	1.27 % 2.99 %
Home & Garden	3198 11374	2374 9586	790 1393	34 350	74.23 % 84.28 %	24.70 % 12.25 %	1.06 % 3.08 %
Finance	3213 11390	2065 9148	1111 1768	37 462	64.27 % 80.32 %	34.58 % 15.52 %	1.15 % 4.06 %
Health	3194 11190	2052 9063	1109 1621	33 427	64.25 % 80.99 %	34.72 % 14.49 %	1.03 % 3.82 %
Pets	3075 11339	2277 9439	768 1493	30 366	74.05 % 83.24 %	24.98 % 13.17 %	0.98 % 3.23 %
Sport & Fitness	3244 11448	2247 9331	961 1674	36 407	69.27 % 81.51 %	29.62 % 14.62 %	1.11 % 3.56 %
Job & Career	3038 11464	2106 9177	898 1777	34 461	69.32 % 80.05 %	29.56 % 15.50 %	1.12 % 4.02 %
Dating	3120 11236	1854 9005	1226 1710	40 466	59.42 % 80.14 %	39.29 % 15.22 %	1.28 % 4.15 %
Other	3291 11405	2453 9446	810 1529	28 383	74.54 % 82.82 %	24.61 % 13.41 %	0.85 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 11316	2512 8843	1366 1929	40 504	64.11 % 78.15 %	34.86 % 17.05 %	1.02 % 4.45 %
Outlook Mail	4078 11176	2660 8989	1375 1692	43 431	65.23 % 80.43 %	33.72 % 15.14 %	1.05 % 3.86 %
Yahoo Mail	4200 11164	2966 9116	1187 1606	47 405	70.62 % 81.66 %	28.26 % 14.39 %	1.12 % 3.63 %
AOL Mail	4366 11334	3106 9266	1213 1583	47 416	71.14 % 81.75 %	27.78 % 13.97 %	1.08 % 3.67 %
Mail.com	4218 11147	3033 9200	1137 1496	48 380	71.91 % 82.53 %	26.96 % 13.42 %	1.14 % 3.41 %
Yandex Mail	4051 11157	2782 9033	1223 1672	46 421	68.67 % 80.96 %	30.19 % 14.99 %	1.14 % 3.77 %
GMX Mail	4002 11304	2712 9436	1243 1439	47 376	67.77 % 83.47 %	31.06 % 12.73 %	1.17 % 3.33 %
Zoho Mail	3898 11469	2817 9590	1038 1471	43 358	72.27 % 83.62 %	26.63 % 12.83 %	1.10 % 3.12 %
ProtonMail	3953 11276	2797 9512	1112 1389	44 359	70.76 % 84.36 %	28.13 % 12.32 %	1.11 % 3.18 %
Custom Mail	4154 11489	3064 9705	1049 1423	41 354	73.76 % 84.47 %	25.25 % 12.39 %	0.99 % 3.08 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.