Newsletter2Go and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
40.838
380.044
|
28.449
285.783
|
11.943
80.216
|
446
14.045
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
69.66 %
75.20 %
|
29.24 %
21.11 %
|
1.09 %
3.70 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
3108
29223
|
2310
22896
|
763
5336
|
35
991
|
74.32 %
78.35 %
|
24.55 %
18.26 %
|
1.13 %
3.39 %
|
Elektronics |
3168
29148
|
2203
22131
|
930
5998
|
35
1019
|
69.54 %
75.93 %
|
29.36 %
20.58 %
|
1.10 %
3.50 %
|
Entertainment |
3097
29256
|
2149
21889
|
920
6298
|
28
1069
|
69.39 %
74.82 %
|
29.71 %
21.53 %
|
0.90 %
3.65 %
|
Cosmetics & Beauty |
3104
29188
|
2138
21835
|
928
6206
|
38
1147
|
68.88 %
74.81 %
|
29.90 %
21.26 %
|
1.22 %
3.93 %
|
Food & Drink |
2988
29888
|
2221
23340
|
729
5573
|
38
975
|
74.33 %
78.09 %
|
24.40 %
18.65 %
|
1.27 %
3.26 %
|
Home & Garden |
3198
29660
|
2374
23221
|
790
5475
|
34
964
|
74.23 %
78.29 %
|
24.70 %
18.46 %
|
1.06 %
3.25 %
|
Finance |
3213
29277
|
2065
21017
|
1111
7011
|
37
1249
|
64.27 %
71.79 %
|
34.58 %
23.95 %
|
1.15 %
4.27 %
|
Health |
3194
29283
|
2052
21218
|
1109
6893
|
33
1172
|
64.25 %
72.46 %
|
34.72 %
23.54 %
|
1.03 %
4.00 %
|
Pets |
3075
29493
|
2277
22822
|
768
5664
|
30
1007
|
74.05 %
77.38 %
|
24.98 %
19.20 %
|
0.98 %
3.41 %
|
Sport & Fitness |
3244
28835
|
2247
21461
|
961
6244
|
36
1130
|
69.27 %
74.43 %
|
29.62 %
21.65 %
|
1.11 %
3.92 %
|
Job & Career |
3038
29012
|
2106
21270
|
898
6579
|
34
1163
|
69.32 %
73.31 %
|
29.56 %
22.68 %
|
1.12 %
4.01 %
|
Dating |
3120
28858
|
1854
20315
|
1226
7401
|
40
1142
|
59.42 %
70.40 %
|
39.29 %
25.65 %
|
1.28 %
3.96 %
|
Other |
3291
28923
|
2453
22368
|
810
5538
|
28
1017
|
74.54 %
77.34 %
|
24.61 %
19.15 %
|
0.85 %
3.52 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
3918
38821
|
2512
27818
|
1366
9452
|
40
1551
|
64.11 %
71.66 %
|
34.86 %
24.35 %
|
1.02 %
4.00 %
|
Outlook Mail |
4078
37303
|
2660
27229
|
1375
8594
|
43
1480
|
65.23 %
72.99 %
|
33.72 %
23.04 %
|
1.05 %
3.97 %
|
Yahoo Mail |
4200
37645
|
2966
28278
|
1187
7945
|
47
1422
|
70.62 %
75.12 %
|
28.26 %
21.11 %
|
1.12 %
3.78 %
|
AOL Mail |
4366
38343
|
3106
28597
|
1213
8258
|
47
1488
|
71.14 %
74.58 %
|
27.78 %
21.54 %
|
1.08 %
3.88 %
|
Mail.com |
4218
38073
|
3033
29006
|
1137
7703
|
48
1364
|
71.91 %
76.19 %
|
26.96 %
20.23 %
|
1.14 %
3.58 %
|
Yandex Mail |
4051
37944
|
2782
27901
|
1223
8560
|
46
1483
|
68.67 %
73.53 %
|
30.19 %
22.56 %
|
1.14 %
3.91 %
|
GMX Mail |
4002
37847
|
2712
28740
|
1243
7805
|
47
1302
|
67.77 %
75.94 %
|
31.06 %
20.62 %
|
1.17 %
3.44 %
|
Zoho Mail |
3898
37696
|
2817
29049
|
1038
7333
|
43
1314
|
72.27 %
77.06 %
|
26.63 %
19.45 %
|
1.10 %
3.49 %
|
ProtonMail |
3953
38151
|
2797
29295
|
1112
7514
|
44
1342
|
70.76 %
76.79 %
|
28.13 %
19.70 %
|
1.11 %
3.52 %
|
Custom Mail |
4154
38221
|
3064
29870
|
1049
7052
|
41
1299
|
73.76 %
78.15 %
|
25.25 %
18.45 %
|
0.99 %
3.40 %
|
Compare Newsletter2Go with other providers
Compare the email deliverability of Newsletter2Go with other providers.
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- Newsletter2Go and Rapidmail comparison
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