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Newsletter2Go and SendInBlue Email Deliverability Comparison

  Newsletter2Go
  SendInBlue

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  380.044
  28.449
  285.783
  11.943
  80.216
  446
  14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  75.20 %
  29.24 %
  21.11 %
  1.09 %
  3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  29223
  2310
  22896
  763
  5336
  35
  991
  74.32 %
  78.35 %
  24.55 %
  18.26 %
  1.13 %
  3.39 %
Elektronics
  3168
  29148
  2203
  22131
  930
  5998
  35
  1019
  69.54 %
  75.93 %
  29.36 %
  20.58 %
  1.10 %
  3.50 %
Entertainment
  3097
  29256
  2149
  21889
  920
  6298
  28
  1069
  69.39 %
  74.82 %
  29.71 %
  21.53 %
  0.90 %
  3.65 %
Cosmetics & Beauty
  3104
  29188
  2138
  21835
  928
  6206
  38
  1147
  68.88 %
  74.81 %
  29.90 %
  21.26 %
  1.22 %
  3.93 %
Food & Drink
  2988
  29888
  2221
  23340
  729
  5573
  38
  975
  74.33 %
  78.09 %
  24.40 %
  18.65 %
  1.27 %
  3.26 %
Home & Garden
  3198
  29660
  2374
  23221
  790
  5475
  34
  964
  74.23 %
  78.29 %
  24.70 %
  18.46 %
  1.06 %
  3.25 %
Finance
  3213
  29277
  2065
  21017
  1111
  7011
  37
  1249
  64.27 %
  71.79 %
  34.58 %
  23.95 %
  1.15 %
  4.27 %
Health
  3194
  29283
  2052
  21218
  1109
  6893
  33
  1172
  64.25 %
  72.46 %
  34.72 %
  23.54 %
  1.03 %
  4.00 %
Pets
  3075
  29493
  2277
  22822
  768
  5664
  30
  1007
  74.05 %
  77.38 %
  24.98 %
  19.20 %
  0.98 %
  3.41 %
Sport & Fitness
  3244
  28835
  2247
  21461
  961
  6244
  36
  1130
  69.27 %
  74.43 %
  29.62 %
  21.65 %
  1.11 %
  3.92 %
Job & Career
  3038
  29012
  2106
  21270
  898
  6579
  34
  1163
  69.32 %
  73.31 %
  29.56 %
  22.68 %
  1.12 %
  4.01 %
Dating
  3120
  28858
  1854
  20315
  1226
  7401
  40
  1142
  59.42 %
  70.40 %
  39.29 %
  25.65 %
  1.28 %
  3.96 %
Other
  3291
  28923
  2453
  22368
  810
  5538
  28
  1017
  74.54 %
  77.34 %
  24.61 %
  19.15 %
  0.85 %
  3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  38821
  2512
  27818
  1366
  9452
  40
  1551
  64.11 %
  71.66 %
  34.86 %
  24.35 %
  1.02 %
  4.00 %
Outlook Mail
  4078
  37303
  2660
  27229
  1375
  8594
  43
  1480
  65.23 %
  72.99 %
  33.72 %
  23.04 %
  1.05 %
  3.97 %
Yahoo Mail
  4200
  37645
  2966
  28278
  1187
  7945
  47
  1422
  70.62 %
  75.12 %
  28.26 %
  21.11 %
  1.12 %
  3.78 %
AOL Mail
  4366
  38343
  3106
  28597
  1213
  8258
  47
  1488
  71.14 %
  74.58 %
  27.78 %
  21.54 %
  1.08 %
  3.88 %
Mail.com
  4218
  38073
  3033
  29006
  1137
  7703
  48
  1364
  71.91 %
  76.19 %
  26.96 %
  20.23 %
  1.14 %
  3.58 %
Yandex Mail
  4051
  37944
  2782
  27901
  1223
  8560
  46
  1483
  68.67 %
  73.53 %
  30.19 %
  22.56 %
  1.14 %
  3.91 %
GMX Mail
  4002
  37847
  2712
  28740
  1243
  7805
  47
  1302
  67.77 %
  75.94 %
  31.06 %
  20.62 %
  1.17 %
  3.44 %
Zoho Mail
  3898
  37696
  2817
  29049
  1038
  7333
  43
  1314
  72.27 %
  77.06 %
  26.63 %
  19.45 %
  1.10 %
  3.49 %
ProtonMail
  3953
  38151
  2797
  29295
  1112
  7514
  44
  1342
  70.76 %
  76.79 %
  28.13 %
  19.70 %
  1.11 %
  3.52 %
Custom Mail
  4154
  38221
  3064
  29870
  1049
  7052
  41
  1299
  73.76 %
  78.15 %
  25.25 %
  18.45 %
  0.99 %
  3.40 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.