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Newsletter2Go and SendInBlue Email Deliverability Comparison

  Newsletter2Go
  SendInBlue

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  250.770
  28.449
  181.359
  11.943
  60.618
  446
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  72.32 %
  29.24 %
  24.17 %
  1.09 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  19330
  2310
  14674
  763
  4026
  35
  630
  74.32 %
  75.91 %
  24.55 %
  20.83 %
  1.13 %
  3.26 %
Elektronics
  3168
  19256
  2203
  14028
  930
  4588
  35
  640
  69.54 %
  72.85 %
  29.36 %
  23.83 %
  1.10 %
  3.32 %
Entertainment
  3097
  19383
  2149
  13883
  920
  4791
  28
  709
  69.39 %
  71.62 %
  29.71 %
  24.72 %
  0.90 %
  3.66 %
Cosmetics & Beauty
  3104
  19262
  2138
  13852
  928
  4689
  38
  721
  68.88 %
  71.91 %
  29.90 %
  24.34 %
  1.22 %
  3.74 %
Food & Drink
  2988
  19914
  2221
  15015
  729
  4265
  38
  634
  74.33 %
  75.40 %
  24.40 %
  21.42 %
  1.27 %
  3.18 %
Home & Garden
  3198
  19536
  2374
  14787
  790
  4137
  34
  612
  74.23 %
  75.69 %
  24.70 %
  21.18 %
  1.06 %
  3.13 %
Finance
  3213
  19209
  2065
  13199
  1111
  5272
  37
  738
  64.27 %
  68.71 %
  34.58 %
  27.45 %
  1.15 %
  3.84 %
Health
  3194
  19197
  2052
  13237
  1109
  5255
  33
  705
  64.25 %
  68.95 %
  34.72 %
  27.37 %
  1.03 %
  3.67 %
Pets
  3075
  19407
  2277
  14558
  768
  4222
  30
  627
  74.05 %
  75.01 %
  24.98 %
  21.76 %
  0.98 %
  3.23 %
Sport & Fitness
  3244
  18861
  2247
  13543
  961
  4618
  36
  700
  69.27 %
  71.80 %
  29.62 %
  24.48 %
  1.11 %
  3.71 %
Job & Career
  3038
  19053
  2106
  13495
  898
  4854
  34
  704
  69.32 %
  70.83 %
  29.56 %
  25.48 %
  1.12 %
  3.69 %
Dating
  3120
  19151
  1854
  12686
  1226
  5739
  40
  726
  59.42 %
  66.24 %
  39.29 %
  29.97 %
  1.28 %
  3.79 %
Other
  3291
  19211
  2453
  14402
  810
  4162
  28
  647
  74.54 %
  74.97 %
  24.61 %
  21.66 %
  0.85 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  25876
  2512
  17674
  1366
  7250
  40
  952
  64.11 %
  68.30 %
  34.86 %
  28.02 %
  1.02 %
  3.68 %
Outlook Mail
  4078
  24410
  2660
  17082
  1375
  6425
  43
  903
  65.23 %
  69.98 %
  33.72 %
  26.32 %
  1.05 %
  3.70 %
Yahoo Mail
  4200
  24655
  2966
  17909
  1187
  5862
  47
  884
  70.62 %
  72.64 %
  28.26 %
  23.78 %
  1.12 %
  3.59 %
AOL Mail
  4366
  25530
  3106
  18364
  1213
  6218
  47
  948
  71.14 %
  71.93 %
  27.78 %
  24.36 %
  1.08 %
  3.71 %
Mail.com
  4218
  25223
  3033
  18567
  1137
  5802
  48
  854
  71.91 %
  73.61 %
  26.96 %
  23.00 %
  1.14 %
  3.39 %
Yandex Mail
  4051
  24896
  2782
  17630
  1223
  6350
  46
  916
  68.67 %
  70.81 %
  30.19 %
  25.51 %
  1.14 %
  3.68 %
GMX Mail
  4002
  24852
  2712
  18045
  1243
  6002
  47
  805
  67.77 %
  72.61 %
  31.06 %
  24.15 %
  1.17 %
  3.24 %
Zoho Mail
  3898
  24884
  2817
  18486
  1038
  5565
  43
  833
  72.27 %
  74.29 %
  26.63 %
  22.36 %
  1.10 %
  3.35 %
ProtonMail
  3953
  25162
  2797
  18511
  1112
  5806
  44
  845
  70.76 %
  73.57 %
  28.13 %
  23.07 %
  1.11 %
  3.36 %
Custom Mail
  4154
  25282
  3064
  19091
  1049
  5338
  41
  853
  73.76 %
  75.51 %
  25.25 %
  21.11 %
  0.99 %
  3.37 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.