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Newsletter2Go and SendInBlue Email Deliverability Comparison

  Newsletter2Go
  SendInBlue

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  182.453
  28.449
  126.415
  11.943
  50.192
  446
  5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  69.29 %
  29.24 %
  27.51 %
  1.09 %
  3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  14117
  2310
  10361
  763
  3330
  35
  426
  74.32 %
  73.39 %
  24.55 %
  23.59 %
  1.13 %
  3.02 %
Elektronics
  3168
  14020
  2203
  9746
  930
  3846
  35
  428
  69.54 %
  69.51 %
  29.36 %
  27.43 %
  1.10 %
  3.05 %
Entertainment
  3097
  14256
  2149
  9773
  920
  4002
  28
  481
  69.39 %
  68.55 %
  29.71 %
  28.07 %
  0.90 %
  3.37 %
Cosmetics & Beauty
  3104
  14106
  2138
  9729
  928
  3901
  38
  476
  68.88 %
  68.97 %
  29.90 %
  27.65 %
  1.22 %
  3.37 %
Food & Drink
  2988
  14588
  2221
  10600
  729
  3556
  38
  432
  74.33 %
  72.66 %
  24.40 %
  24.38 %
  1.27 %
  2.96 %
Home & Garden
  3198
  14205
  2374
  10371
  790
  3421
  34
  413
  74.23 %
  73.01 %
  24.70 %
  24.08 %
  1.06 %
  2.91 %
Finance
  3213
  13872
  2065
  9052
  1111
  4343
  37
  477
  64.27 %
  65.25 %
  34.58 %
  31.31 %
  1.15 %
  3.44 %
Health
  3194
  13979
  2052
  9115
  1109
  4402
  33
  462
  64.25 %
  65.20 %
  34.72 %
  31.49 %
  1.03 %
  3.30 %
Pets
  3075
  14202
  2277
  10295
  768
  3472
  30
  435
  74.05 %
  72.49 %
  24.98 %
  24.45 %
  0.98 %
  3.06 %
Sport & Fitness
  3244
  13534
  2247
  9308
  961
  3759
  36
  467
  69.27 %
  68.77 %
  29.62 %
  27.77 %
  1.11 %
  3.45 %
Job & Career
  3038
  13738
  2106
  9373
  898
  3927
  34
  438
  69.32 %
  68.23 %
  29.56 %
  28.58 %
  1.12 %
  3.19 %
Dating
  3120
  13831
  1854
  8550
  1226
  4822
  40
  459
  59.42 %
  61.82 %
  39.29 %
  34.86 %
  1.28 %
  3.32 %
Other
  3291
  14005
  2453
  10142
  810
  3411
  28
  452
  74.54 %
  72.42 %
  24.61 %
  24.36 %
  0.85 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  18932
  2512
  12244
  1366
  6069
  40
  619
  64.11 %
  64.67 %
  34.86 %
  32.06 %
  1.02 %
  3.27 %
Outlook Mail
  4078
  17499
  2660
  11647
  1375
  5256
  43
  596
  65.23 %
  66.56 %
  33.72 %
  30.04 %
  1.05 %
  3.41 %
Yahoo Mail
  4200
  17796
  2966
  12448
  1187
  4762
  47
  586
  70.62 %
  69.95 %
  28.26 %
  26.76 %
  1.12 %
  3.29 %
AOL Mail
  4366
  18770
  3106
  13034
  1213
  5128
  47
  608
  71.14 %
  69.44 %
  27.78 %
  27.32 %
  1.08 %
  3.24 %
Mail.com
  4218
  18311
  3033
  12999
  1137
  4755
  48
  557
  71.91 %
  70.99 %
  26.96 %
  25.97 %
  1.14 %
  3.04 %
Yandex Mail
  4051
  18268
  2782
  12432
  1223
  5236
  46
  600
  68.67 %
  68.05 %
  30.19 %
  28.66 %
  1.14 %
  3.28 %
GMX Mail
  4002
  17974
  2712
  12398
  1243
  5033
  47
  543
  67.77 %
  68.98 %
  31.06 %
  28.00 %
  1.17 %
  3.02 %
Zoho Mail
  3898
  17977
  2817
  12821
  1038
  4599
  43
  557
  72.27 %
  71.32 %
  26.63 %
  25.58 %
  1.10 %
  3.10 %
ProtonMail
  3953
  18443
  2797
  12913
  1112
  4915
  44
  615
  70.76 %
  70.02 %
  28.13 %
  26.65 %
  1.11 %
  3.33 %
Custom Mail
  4154
  18483
  3064
  13479
  1049
  4439
  41
  565
  73.76 %
  72.93 %
  25.25 %
  24.02 %
  0.99 %
  3.06 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.