Newsletter2Go and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
40.838
305.173
|
28.449
225.338
|
11.943
68.845
|
446
10.990
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
69.66 %
73.84 %
|
29.24 %
22.56 %
|
1.09 %
3.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
3108
23563
|
2310
18204
|
763
4586
|
35
773
|
74.32 %
77.26 %
|
24.55 %
19.46 %
|
1.13 %
3.28 %
|
Elektronics |
3168
23496
|
2203
17486
|
930
5193
|
35
817
|
69.54 %
74.42 %
|
29.36 %
22.10 %
|
1.10 %
3.48 %
|
Entertainment |
3097
23498
|
2149
17233
|
920
5417
|
28
848
|
69.39 %
73.34 %
|
29.71 %
23.05 %
|
0.90 %
3.61 %
|
Cosmetics & Beauty |
3104
23470
|
2138
17232
|
928
5337
|
38
901
|
68.88 %
73.42 %
|
29.90 %
22.74 %
|
1.22 %
3.84 %
|
Food & Drink |
2988
24019
|
2221
18447
|
729
4799
|
38
773
|
74.33 %
76.80 %
|
24.40 %
19.98 %
|
1.27 %
3.22 %
|
Home & Garden |
3198
23790
|
2374
18342
|
790
4694
|
34
754
|
74.23 %
77.10 %
|
24.70 %
19.73 %
|
1.06 %
3.17 %
|
Finance |
3213
23413
|
2065
16468
|
1111
5996
|
37
949
|
64.27 %
70.34 %
|
34.58 %
25.61 %
|
1.15 %
4.05 %
|
Health |
3194
23397
|
2052
16568
|
1109
5929
|
33
900
|
64.25 %
70.81 %
|
34.72 %
25.34 %
|
1.03 %
3.85 %
|
Pets |
3075
23621
|
2277
18002
|
768
4827
|
30
792
|
74.05 %
76.21 %
|
24.98 %
20.44 %
|
0.98 %
3.35 %
|
Sport & Fitness |
3244
23079
|
2247
16895
|
961
5305
|
36
879
|
69.27 %
73.21 %
|
29.62 %
22.99 %
|
1.11 %
3.81 %
|
Job & Career |
3038
23279
|
2106
16796
|
898
5584
|
34
899
|
69.32 %
72.15 %
|
29.56 %
23.99 %
|
1.12 %
3.86 %
|
Dating |
3120
23197
|
1854
15875
|
1226
6429
|
40
893
|
59.42 %
68.44 %
|
39.29 %
27.71 %
|
1.28 %
3.85 %
|
Other |
3291
23351
|
2453
17790
|
810
4749
|
28
812
|
74.54 %
76.19 %
|
24.61 %
20.34 %
|
0.85 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
3918
31187
|
2512
21829
|
1366
8150
|
40
1208
|
64.11 %
69.99 %
|
34.86 %
26.13 %
|
1.02 %
3.87 %
|
Outlook Mail |
4078
29773
|
2660
21287
|
1375
7328
|
43
1158
|
65.23 %
71.50 %
|
33.72 %
24.61 %
|
1.05 %
3.89 %
|
Yahoo Mail |
4200
30099
|
2966
22262
|
1187
6734
|
47
1103
|
70.62 %
73.96 %
|
28.26 %
22.37 %
|
1.12 %
3.66 %
|
AOL Mail |
4366
31110
|
3106
22831
|
1213
7108
|
47
1171
|
71.14 %
73.39 %
|
27.78 %
22.85 %
|
1.08 %
3.76 %
|
Mail.com |
4218
30531
|
3033
22890
|
1137
6583
|
48
1058
|
71.91 %
74.97 %
|
26.96 %
21.56 %
|
1.14 %
3.47 %
|
Yandex Mail |
4051
30309
|
2782
21882
|
1223
7262
|
46
1165
|
68.67 %
72.20 %
|
30.19 %
23.96 %
|
1.14 %
3.84 %
|
GMX Mail |
4002
30455
|
2712
22672
|
1243
6779
|
47
1004
|
67.77 %
74.44 %
|
31.06 %
22.26 %
|
1.17 %
3.30 %
|
Zoho Mail |
3898
30325
|
2817
22978
|
1038
6312
|
43
1035
|
72.27 %
75.77 %
|
26.63 %
20.81 %
|
1.10 %
3.41 %
|
ProtonMail |
3953
30682
|
2797
23105
|
1112
6530
|
44
1047
|
70.76 %
75.30 %
|
28.13 %
21.28 %
|
1.11 %
3.41 %
|
Custom Mail |
4154
30702
|
3064
23602
|
1049
6059
|
41
1041
|
73.76 %
76.87 %
|
25.25 %
19.73 %
|
0.99 %
3.39 %
|
Compare Newsletter2Go with other providers
Compare the email deliverability of Newsletter2Go with other providers.
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- Newsletter2Go and HubSpot comparison
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- Newsletter2Go and Rapidmail comparison
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