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Newsletter2Go and SendInBlue Email Deliverability Comparison

  Newsletter2Go
  SendInBlue

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  223.604
  28.449
  159.450
  11.943
  56.565
  446
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  71.31 %
  29.24 %
  25.30 %
  1.09 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  17267
  2310
  12959
  763
  3754
  35
  554
  74.32 %
  75.05 %
  24.55 %
  21.74 %
  1.13 %
  3.21 %
Elektronics
  3168
  17121
  2203
  12273
  930
  4291
  35
  557
  69.54 %
  71.68 %
  29.36 %
  25.06 %
  1.10 %
  3.25 %
Entertainment
  3097
  17335
  2149
  12251
  920
  4481
  28
  603
  69.39 %
  70.67 %
  29.71 %
  25.85 %
  0.90 %
  3.48 %
Cosmetics & Beauty
  3104
  17153
  2138
  12156
  928
  4379
  38
  618
  68.88 %
  70.87 %
  29.90 %
  25.53 %
  1.22 %
  3.60 %
Food & Drink
  2988
  17803
  2221
  13262
  729
  3991
  38
  550
  74.33 %
  74.49 %
  24.40 %
  22.42 %
  1.27 %
  3.09 %
Home & Garden
  3198
  17352
  2374
  12966
  790
  3851
  34
  535
  74.23 %
  74.72 %
  24.70 %
  22.19 %
  1.06 %
  3.08 %
Finance
  3213
  17148
  2065
  11599
  1111
  4917
  37
  632
  64.27 %
  67.64 %
  34.58 %
  28.67 %
  1.15 %
  3.69 %
Health
  3194
  17139
  2052
  11610
  1109
  4930
  33
  599
  64.25 %
  67.74 %
  34.72 %
  28.76 %
  1.03 %
  3.49 %
Pets
  3075
  17381
  2277
  12890
  768
  3939
  30
  552
  74.05 %
  74.16 %
  24.98 %
  22.66 %
  0.98 %
  3.18 %
Sport & Fitness
  3244
  16774
  2247
  11889
  961
  4286
  36
  599
  69.27 %
  70.88 %
  29.62 %
  25.55 %
  1.11 %
  3.57 %
Job & Career
  3038
  16906
  2106
  11816
  898
  4487
  34
  603
  69.32 %
  69.89 %
  29.56 %
  26.54 %
  1.12 %
  3.57 %
Dating
  3120
  17024
  1854
  11026
  1226
  5380
  40
  618
  59.42 %
  64.77 %
  39.29 %
  31.60 %
  1.28 %
  3.63 %
Other
  3291
  17201
  2453
  12753
  810
  3879
  28
  569
  74.54 %
  74.14 %
  24.61 %
  22.55 %
  0.85 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  23105
  2512
  15487
  1366
  6787
  40
  831
  64.11 %
  67.03 %
  34.86 %
  29.37 %
  1.02 %
  3.60 %
Outlook Mail
  4078
  21643
  2660
  14895
  1375
  5968
  43
  780
  65.23 %
  68.82 %
  33.72 %
  27.57 %
  1.05 %
  3.60 %
Yahoo Mail
  4200
  21881
  2966
  15708
  1187
  5424
  47
  749
  70.62 %
  71.79 %
  28.26 %
  24.79 %
  1.12 %
  3.42 %
AOL Mail
  4366
  22887
  3106
  16266
  1213
  5801
  47
  820
  71.14 %
  71.07 %
  27.78 %
  25.35 %
  1.08 %
  3.58 %
Mail.com
  4218
  22474
  3033
  16360
  1137
  5395
  48
  719
  71.91 %
  72.80 %
  26.96 %
  24.01 %
  1.14 %
  3.20 %
Yandex Mail
  4051
  22302
  2782
  15591
  1223
  5921
  46
  790
  68.67 %
  69.91 %
  30.19 %
  26.55 %
  1.14 %
  3.54 %
GMX Mail
  4002
  22076
  2712
  15760
  1243
  5617
  47
  699
  67.77 %
  71.39 %
  31.06 %
  25.44 %
  1.17 %
  3.17 %
Zoho Mail
  3898
  22084
  2817
  16187
  1038
  5186
  43
  711
  72.27 %
  73.30 %
  26.63 %
  23.48 %
  1.10 %
  3.22 %
ProtonMail
  3953
  22541
  2797
  16314
  1112
  5472
  44
  755
  70.76 %
  72.37 %
  28.13 %
  24.28 %
  1.11 %
  3.35 %
Custom Mail
  4154
  22611
  3064
  16882
  1049
  4994
  41
  735
  73.76 %
  74.66 %
  25.25 %
  22.09 %
  0.99 %
  3.25 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.