Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 402.780	28.449 303.984	11.943 83.770	446 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.47 %	29.24 % 20.80 %	1.09 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 30967	2310 24340	763 5573	35 1054	74.32 % 78.60 %	24.55 % 18.00 %	1.13 % 3.40 %
Elektronics	3168 30895	2203 23568	930 6254	35 1073	69.54 % 76.28 %	29.36 % 20.24 %	1.10 % 3.47 %
Entertainment	3097 31027	2149 23293	920 6580	28 1154	69.39 % 75.07 %	29.71 % 21.21 %	0.90 % 3.72 %
Cosmetics & Beauty	3104 30995	2138 23278	928 6495	38 1222	68.88 % 75.10 %	29.90 % 20.95 %	1.22 % 3.94 %
Food & Drink	2988 31626	2221 24770	729 5807	38 1049	74.33 % 78.32 %	24.40 % 18.36 %	1.27 % 3.32 %
Home & Garden	3198 31435	2374 24684	790 5724	34 1027	74.23 % 78.52 %	24.70 % 18.21 %	1.06 % 3.27 %
Finance	3213 31001	2065 22348	1111 7319	37 1334	64.27 % 72.09 %	34.58 % 23.61 %	1.15 % 4.30 %
Health	3194 30974	2052 22552	1109 7177	33 1245	64.25 % 72.81 %	34.72 % 23.17 %	1.03 % 4.02 %
Pets	3075 31300	2277 24299	768 5924	30 1077	74.05 % 77.63 %	24.98 % 18.93 %	0.98 % 3.44 %
Sport & Fitness	3244 30500	2247 22771	961 6521	36 1208	69.27 % 74.66 %	29.62 % 21.38 %	1.11 % 3.96 %
Job & Career	3038 30761	2106 22618	898 6889	34 1254	69.32 % 73.53 %	29.56 % 22.40 %	1.12 % 4.08 %
Dating	3120 30610	1854 21675	1226 7709	40 1226	59.42 % 70.81 %	39.29 % 25.18 %	1.28 % 4.01 %
Other	3291 30689	2453 23788	810 5798	28 1103	74.54 % 77.51 %	24.61 % 18.89 %	0.85 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 40872	2512 29396	1366 9825	40 1651	64.11 % 71.92 %	34.86 % 24.04 %	1.02 % 4.04 %
Outlook Mail	4078 39335	2660 28795	1375 8946	43 1594	65.23 % 73.20 %	33.72 % 22.74 %	1.05 % 4.05 %
Yahoo Mail	4200 39623	2966 29861	1187 8266	47 1496	70.62 % 75.36 %	28.26 % 20.86 %	1.12 % 3.78 %
AOL Mail	4366 40403	3106 30219	1213 8592	47 1592	71.14 % 74.79 %	27.78 % 21.27 %	1.08 % 3.94 %
Mail.com	4218 40085	3033 30627	1137 8007	48 1451	71.91 % 76.41 %	26.96 % 19.98 %	1.14 % 3.62 %
Yandex Mail	4051 39964	2782 29495	1223 8908	46 1561	68.67 % 73.80 %	30.19 % 22.29 %	1.14 % 3.91 %
GMX Mail	4002 39884	2712 30400	1243 8097	47 1387	67.77 % 76.22 %	31.06 % 20.30 %	1.17 % 3.48 %
Zoho Mail	3898 39823	2817 30796	1038 7635	43 1392	72.27 % 77.33 %	26.63 % 19.17 %	1.10 % 3.50 %
ProtonMail	3953 40373	2797 31130	1112 7817	44 1426	70.76 % 77.11 %	28.13 % 19.36 %	1.11 % 3.53 %
Custom Mail	4154 40291	3064 31574	1049 7332	41 1385	73.76 % 78.36 %	25.25 % 18.20 %	0.99 % 3.44 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.