Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.479 113.949	78.821 71.091	34.314 39.710	1.344 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.85 % 62.39 %	29.97 % 34.85 %	1.17 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8674 8813	6362 5942	2209 2630	103 241	73.35 % 67.42 %	25.47 % 29.84 %	1.19 % 2.73 %
Elektronics	8946 8771	6117 5438	2719 3090	110 243	68.38 % 62.00 %	30.39 % 35.23 %	1.23 % 2.77 %
Entertainment	8851 8983	6073 5544	2688 3190	90 249	68.61 % 61.72 %	30.37 % 35.51 %	1.02 % 2.77 %
Cosmetics & Beauty	8970 8735	6123 5419	2735 3072	112 244	68.26 % 62.04 %	30.49 % 35.17 %	1.25 % 2.79 %
Food & Drink	8427 9406	6199 6288	2125 2862	103 256	73.56 % 66.85 %	25.22 % 30.43 %	1.22 % 2.72 %
Home & Garden	8619 8835	6334 5895	2179 2697	106 243	73.49 % 66.72 %	25.28 % 30.53 %	1.23 % 2.75 %
Finance	8937 8472	5677 4842	3153 3397	107 233	63.52 % 57.15 %	35.28 % 40.10 %	1.20 % 2.75 %
Health	8684 8826	5533 5022	3053 3561	98 243	63.71 % 56.90 %	35.16 % 40.35 %	1.13 % 2.75 %
Pets	8947 8895	6562 5935	2286 2717	99 243	73.34 % 66.72 %	25.55 % 30.55 %	1.11 % 2.73 %
Sport & Fitness	8859 8178	6058 5075	2694 2876	107 227	68.38 % 62.06 %	30.41 % 35.17 %	1.21 % 2.78 %
Job & Career	8870 8683	6087 5388	2680 3053	103 242	68.62 % 62.05 %	30.21 % 35.16 %	1.16 % 2.79 %
Dating	8755 8596	5127 4453	3522 3906	106 237	58.56 % 51.80 %	40.23 % 45.44 %	1.21 % 2.76 %
Other	8940 8756	6569 5850	2271 2659	100 247	73.48 % 66.81 %	25.40 % 30.37 %	1.12 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11036 12119	6954 6872	3959 4910	123 337	63.01 % 56.70 %	35.87 % 40.51 %	1.11 % 2.78 %
Outlook Mail	11406 10600	7404 6228	3869 4080	133 292	64.91 % 58.75 %	33.92 % 38.49 %	1.17 % 2.75 %
Yahoo Mail	11765 10888	8231 6937	3386 3647	148 304	69.96 % 63.71 %	28.78 % 33.50 %	1.26 % 2.79 %
AOL Mail	11776 11897	8261 7544	3375 4028	140 325	70.15 % 63.41 %	28.66 % 33.86 %	1.19 % 2.73 %
Mail.com	11594 11371	8262 7348	3201 3709	131 314	71.26 % 64.62 %	27.61 % 32.62 %	1.13 % 2.76 %
Yandex Mail	11220 11430	7661 7048	3434 4063	125 319	68.28 % 61.66 %	30.61 % 35.55 %	1.11 % 2.79 %
GMX Mail	11245 11194	7531 6800	3581 4085	133 309	66.97 % 60.75 %	31.85 % 36.49 %	1.18 % 2.76 %
Zoho Mail	11287 11196	8040 7238	3117 3652	130 306	71.23 % 64.65 %	27.62 % 32.62 %	1.15 % 2.73 %
ProtonMail	11618 11640	8071 7320	3408 4002	139 318	69.47 % 62.89 %	29.33 % 34.38 %	1.20 % 2.73 %
Custom Mail	11532 11614	8406 7756	2984 3534	142 324	72.89 % 66.78 %	25.88 % 30.43 %	1.23 % 2.79 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.