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Newsletter2Go and SendInBlue Email Deliverability Comparison

  Newsletter2Go
  SendInBlue

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  40.838
  278.030
  28.449
  203.359
  11.943
  64.743
  446
  9.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.66 %
  73.14 %
  29.24 %
  23.29 %
  1.09 %
  3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  3108
  21404
  2310
  16402
  763
  4300
  35
  702
  74.32 %
  76.63 %
  24.55 %
  20.09 %
  1.13 %
  3.28 %
Elektronics
  3168
  21357
  2203
  15736
  930
  4886
  35
  735
  69.54 %
  73.68 %
  29.36 %
  22.88 %
  1.10 %
  3.44 %
Entertainment
  3097
  21498
  2149
  15604
  920
  5114
  28
  780
  69.39 %
  72.58 %
  29.71 %
  23.79 %
  0.90 %
  3.63 %
Cosmetics & Beauty
  3104
  21378
  2138
  15540
  928
  5013
  38
  825
  68.88 %
  72.69 %
  29.90 %
  23.45 %
  1.22 %
  3.86 %
Food & Drink
  2988
  21985
  2221
  16739
  729
  4540
  38
  706
  74.33 %
  76.14 %
  24.40 %
  20.65 %
  1.27 %
  3.21 %
Home & Garden
  3198
  21694
  2374
  16588
  790
  4422
  34
  684
  74.23 %
  76.46 %
  24.70 %
  20.38 %
  1.06 %
  3.15 %
Finance
  3213
  21326
  2065
  14843
  1111
  5633
  37
  850
  64.27 %
  69.60 %
  34.58 %
  26.41 %
  1.15 %
  3.99 %
Health
  3194
  21280
  2052
  14881
  1109
  5593
  33
  806
  64.25 %
  69.93 %
  34.72 %
  26.28 %
  1.03 %
  3.79 %
Pets
  3075
  21496
  2277
  16265
  768
  4520
  30
  711
  74.05 %
  75.67 %
  24.98 %
  21.03 %
  0.98 %
  3.31 %
Sport & Fitness
  3244
  20966
  2247
  15226
  961
  4960
  36
  780
  69.27 %
  72.62 %
  29.62 %
  23.66 %
  1.11 %
  3.72 %
Job & Career
  3038
  21143
  2106
  15119
  898
  5213
  34
  811
  69.32 %
  71.51 %
  29.56 %
  24.66 %
  1.12 %
  3.84 %
Dating
  3120
  21164
  1854
  14266
  1226
  6085
  40
  813
  59.42 %
  67.41 %
  39.29 %
  28.75 %
  1.28 %
  3.84 %
Other
  3291
  21339
  2453
  16150
  810
  4464
  28
  725
  74.54 %
  75.68 %
  24.61 %
  20.92 %
  0.85 %
  3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  3918
  28569
  2512
  19773
  1366
  7706
  40
  1090
  64.11 %
  69.21 %
  34.86 %
  26.97 %
  1.02 %
  3.82 %
Outlook Mail
  4078
  27133
  2660
  19222
  1375
  6882
  43
  1029
  65.23 %
  70.84 %
  33.72 %
  25.36 %
  1.05 %
  3.79 %
Yahoo Mail
  4200
  27373
  2966
  20085
  1187
  6297
  47
  991
  70.62 %
  73.38 %
  28.26 %
  23.00 %
  1.12 %
  3.62 %
AOL Mail
  4366
  28334
  3106
  20601
  1213
  6664
  47
  1069
  71.14 %
  72.71 %
  27.78 %
  23.52 %
  1.08 %
  3.77 %
Mail.com
  4218
  27852
  3033
  20715
  1137
  6190
  48
  947
  71.91 %
  74.38 %
  26.96 %
  22.22 %
  1.14 %
  3.40 %
Yandex Mail
  4051
  27608
  2782
  19758
  1223
  6801
  46
  1049
  68.67 %
  71.57 %
  30.19 %
  24.63 %
  1.14 %
  3.80 %
GMX Mail
  4002
  27673
  2712
  20370
  1243
  6393
  47
  910
  67.77 %
  73.61 %
  31.06 %
  23.10 %
  1.17 %
  3.29 %
Zoho Mail
  3898
  27567
  2817
  20697
  1038
  5934
  43
  936
  72.27 %
  75.08 %
  26.63 %
  21.53 %
  1.10 %
  3.40 %
ProtonMail
  3953
  27934
  2797
  20804
  1112
  6175
  44
  955
  70.76 %
  74.48 %
  28.13 %
  22.11 %
  1.11 %
  3.42 %
Custom Mail
  4154
  27987
  3064
  21334
  1049
  5701
  41
  952
  73.76 %
  76.23 %
  25.25 %
  20.37 %
  0.99 %
  3.40 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.