Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 305.173	28.449 225.338	11.943 68.845	446 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 73.84 %	29.24 % 22.56 %	1.09 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 23563	2310 18204	763 4586	35 773	74.32 % 77.26 %	24.55 % 19.46 %	1.13 % 3.28 %
Elektronics	3168 23496	2203 17486	930 5193	35 817	69.54 % 74.42 %	29.36 % 22.10 %	1.10 % 3.48 %
Entertainment	3097 23498	2149 17233	920 5417	28 848	69.39 % 73.34 %	29.71 % 23.05 %	0.90 % 3.61 %
Cosmetics & Beauty	3104 23470	2138 17232	928 5337	38 901	68.88 % 73.42 %	29.90 % 22.74 %	1.22 % 3.84 %
Food & Drink	2988 24019	2221 18447	729 4799	38 773	74.33 % 76.80 %	24.40 % 19.98 %	1.27 % 3.22 %
Home & Garden	3198 23790	2374 18342	790 4694	34 754	74.23 % 77.10 %	24.70 % 19.73 %	1.06 % 3.17 %
Finance	3213 23413	2065 16468	1111 5996	37 949	64.27 % 70.34 %	34.58 % 25.61 %	1.15 % 4.05 %
Health	3194 23397	2052 16568	1109 5929	33 900	64.25 % 70.81 %	34.72 % 25.34 %	1.03 % 3.85 %
Pets	3075 23621	2277 18002	768 4827	30 792	74.05 % 76.21 %	24.98 % 20.44 %	0.98 % 3.35 %
Sport & Fitness	3244 23079	2247 16895	961 5305	36 879	69.27 % 73.21 %	29.62 % 22.99 %	1.11 % 3.81 %
Job & Career	3038 23279	2106 16796	898 5584	34 899	69.32 % 72.15 %	29.56 % 23.99 %	1.12 % 3.86 %
Dating	3120 23197	1854 15875	1226 6429	40 893	59.42 % 68.44 %	39.29 % 27.71 %	1.28 % 3.85 %
Other	3291 23351	2453 17790	810 4749	28 812	74.54 % 76.19 %	24.61 % 20.34 %	0.85 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 31187	2512 21829	1366 8150	40 1208	64.11 % 69.99 %	34.86 % 26.13 %	1.02 % 3.87 %
Outlook Mail	4078 29773	2660 21287	1375 7328	43 1158	65.23 % 71.50 %	33.72 % 24.61 %	1.05 % 3.89 %
Yahoo Mail	4200 30099	2966 22262	1187 6734	47 1103	70.62 % 73.96 %	28.26 % 22.37 %	1.12 % 3.66 %
AOL Mail	4366 31110	3106 22831	1213 7108	47 1171	71.14 % 73.39 %	27.78 % 22.85 %	1.08 % 3.76 %
Mail.com	4218 30531	3033 22890	1137 6583	48 1058	71.91 % 74.97 %	26.96 % 21.56 %	1.14 % 3.47 %
Yandex Mail	4051 30309	2782 21882	1223 7262	46 1165	68.67 % 72.20 %	30.19 % 23.96 %	1.14 % 3.84 %
GMX Mail	4002 30455	2712 22672	1243 6779	47 1004	67.77 % 74.44 %	31.06 % 22.26 %	1.17 % 3.30 %
Zoho Mail	3898 30325	2817 22978	1038 6312	43 1035	72.27 % 75.77 %	26.63 % 20.81 %	1.10 % 3.41 %
ProtonMail	3953 30682	2797 23105	1112 6530	44 1047	70.76 % 75.30 %	28.13 % 21.28 %	1.11 % 3.41 %
Custom Mail	4154 30702	3064 23602	1049 6059	41 1041	73.76 % 76.87 %	25.25 % 19.73 %	0.99 % 3.39 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.