Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 223.604	28.449 159.450	11.943 56.565	446 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 71.31 %	29.24 % 25.30 %	1.09 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 17267	2310 12959	763 3754	35 554	74.32 % 75.05 %	24.55 % 21.74 %	1.13 % 3.21 %
Elektronics	3168 17121	2203 12273	930 4291	35 557	69.54 % 71.68 %	29.36 % 25.06 %	1.10 % 3.25 %
Entertainment	3097 17335	2149 12251	920 4481	28 603	69.39 % 70.67 %	29.71 % 25.85 %	0.90 % 3.48 %
Cosmetics & Beauty	3104 17153	2138 12156	928 4379	38 618	68.88 % 70.87 %	29.90 % 25.53 %	1.22 % 3.60 %
Food & Drink	2988 17803	2221 13262	729 3991	38 550	74.33 % 74.49 %	24.40 % 22.42 %	1.27 % 3.09 %
Home & Garden	3198 17352	2374 12966	790 3851	34 535	74.23 % 74.72 %	24.70 % 22.19 %	1.06 % 3.08 %
Finance	3213 17148	2065 11599	1111 4917	37 632	64.27 % 67.64 %	34.58 % 28.67 %	1.15 % 3.69 %
Health	3194 17139	2052 11610	1109 4930	33 599	64.25 % 67.74 %	34.72 % 28.76 %	1.03 % 3.49 %
Pets	3075 17381	2277 12890	768 3939	30 552	74.05 % 74.16 %	24.98 % 22.66 %	0.98 % 3.18 %
Sport & Fitness	3244 16774	2247 11889	961 4286	36 599	69.27 % 70.88 %	29.62 % 25.55 %	1.11 % 3.57 %
Job & Career	3038 16906	2106 11816	898 4487	34 603	69.32 % 69.89 %	29.56 % 26.54 %	1.12 % 3.57 %
Dating	3120 17024	1854 11026	1226 5380	40 618	59.42 % 64.77 %	39.29 % 31.60 %	1.28 % 3.63 %
Other	3291 17201	2453 12753	810 3879	28 569	74.54 % 74.14 %	24.61 % 22.55 %	0.85 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 23105	2512 15487	1366 6787	40 831	64.11 % 67.03 %	34.86 % 29.37 %	1.02 % 3.60 %
Outlook Mail	4078 21643	2660 14895	1375 5968	43 780	65.23 % 68.82 %	33.72 % 27.57 %	1.05 % 3.60 %
Yahoo Mail	4200 21881	2966 15708	1187 5424	47 749	70.62 % 71.79 %	28.26 % 24.79 %	1.12 % 3.42 %
AOL Mail	4366 22887	3106 16266	1213 5801	47 820	71.14 % 71.07 %	27.78 % 25.35 %	1.08 % 3.58 %
Mail.com	4218 22474	3033 16360	1137 5395	48 719	71.91 % 72.80 %	26.96 % 24.01 %	1.14 % 3.20 %
Yandex Mail	4051 22302	2782 15591	1223 5921	46 790	68.67 % 69.91 %	30.19 % 26.55 %	1.14 % 3.54 %
GMX Mail	4002 22076	2712 15760	1243 5617	47 699	67.77 % 71.39 %	31.06 % 25.44 %	1.17 % 3.17 %
Zoho Mail	3898 22084	2817 16187	1038 5186	43 711	72.27 % 73.30 %	26.63 % 23.48 %	1.10 % 3.22 %
ProtonMail	3953 22541	2797 16314	1112 5472	44 755	70.76 % 72.37 %	28.13 % 24.28 %	1.11 % 3.35 %
Custom Mail	4154 22611	3064 16882	1049 4994	41 735	73.76 % 74.66 %	25.25 % 22.09 %	0.99 % 3.25 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.