Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 393.672	28.449 296.739	11.943 82.307	446 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.38 %	29.24 % 20.91 %	1.09 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 30274	2310 23775	763 5473	35 1026	74.32 % 78.53 %	24.55 % 18.08 %	1.13 % 3.39 %
Elektronics	3168 30223	2203 23017	930 6154	35 1052	69.54 % 76.16 %	29.36 % 20.36 %	1.10 % 3.48 %
Entertainment	3097 30317	2149 22736	920 6463	28 1118	69.39 % 74.99 %	29.71 % 21.32 %	0.90 % 3.69 %
Cosmetics & Beauty	3104 30260	2138 22698	928 6374	38 1188	68.88 % 75.01 %	29.90 % 21.06 %	1.22 % 3.93 %
Food & Drink	2988 30942	2221 24208	729 5712	38 1022	74.33 % 78.24 %	24.40 % 18.46 %	1.27 % 3.30 %
Home & Garden	3198 30694	2374 24073	790 5614	34 1007	74.23 % 78.43 %	24.70 % 18.29 %	1.06 % 3.28 %
Finance	3213 30341	2065 21846	1111 7200	37 1295	64.27 % 72.00 %	34.58 % 23.73 %	1.15 % 4.27 %
Health	3194 30289	2052 22012	1109 7063	33 1214	64.25 % 72.67 %	34.72 % 23.32 %	1.03 % 4.01 %
Pets	3075 30566	2277 23698	768 5816	30 1052	74.05 % 77.53 %	24.98 % 19.03 %	0.98 % 3.44 %
Sport & Fitness	3244 29824	2247 22242	961 6407	36 1175	69.27 % 74.58 %	29.62 % 21.48 %	1.11 % 3.94 %
Job & Career	3038 30064	2106 22082	898 6763	34 1219	69.32 % 73.45 %	29.56 % 22.50 %	1.12 % 4.05 %
Dating	3120 29913	1854 21140	1226 7581	40 1192	59.42 % 70.67 %	39.29 % 25.34 %	1.28 % 3.98 %
Other	3291 29965	2453 23212	810 5687	28 1066	74.54 % 77.46 %	24.61 % 18.98 %	0.85 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 40208	2512 28900	1366 9689	40 1619	64.11 % 71.88 %	34.86 % 24.10 %	1.02 % 4.03 %
Outlook Mail	4078 38653	2660 28264	1375 8822	43 1567	65.23 % 73.12 %	33.72 % 22.82 %	1.05 % 4.05 %
Yahoo Mail	4200 38948	2966 29323	1187 8157	47 1468	70.62 % 75.29 %	28.26 % 20.94 %	1.12 % 3.77 %
AOL Mail	4366 39683	3106 29658	1213 8474	47 1551	71.14 % 74.74 %	27.78 % 21.35 %	1.08 % 3.91 %
Mail.com	4218 39394	3033 30076	1137 7901	48 1417	71.91 % 76.35 %	26.96 % 20.06 %	1.14 % 3.60 %
Yandex Mail	4051 39304	2782 28975	1223 8794	46 1535	68.67 % 73.72 %	30.19 % 22.37 %	1.14 % 3.91 %
GMX Mail	4002 39192	2712 29837	1243 7995	47 1360	67.77 % 76.13 %	31.06 % 20.40 %	1.17 % 3.47 %
Zoho Mail	3898 39078	2817 30189	1038 7527	43 1362	72.27 % 77.25 %	26.63 % 19.26 %	1.10 % 3.49 %
ProtonMail	3953 39631	2797 30520	1112 7715	44 1396	70.76 % 77.01 %	28.13 % 19.47 %	1.11 % 3.52 %
Custom Mail	4154 39581	3064 30997	1049 7233	41 1351	73.76 % 78.31 %	25.25 % 18.27 %	0.99 % 3.41 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.