Newsletter2Go and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
40.838
223.604
|
28.449
159.450
|
11.943
56.565
|
446
7.589
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
69.66 %
71.31 %
|
29.24 %
25.30 %
|
1.09 %
3.39 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
3108
17267
|
2310
12959
|
763
3754
|
35
554
|
74.32 %
75.05 %
|
24.55 %
21.74 %
|
1.13 %
3.21 %
|
Elektronics |
3168
17121
|
2203
12273
|
930
4291
|
35
557
|
69.54 %
71.68 %
|
29.36 %
25.06 %
|
1.10 %
3.25 %
|
Entertainment |
3097
17335
|
2149
12251
|
920
4481
|
28
603
|
69.39 %
70.67 %
|
29.71 %
25.85 %
|
0.90 %
3.48 %
|
Cosmetics & Beauty |
3104
17153
|
2138
12156
|
928
4379
|
38
618
|
68.88 %
70.87 %
|
29.90 %
25.53 %
|
1.22 %
3.60 %
|
Food & Drink |
2988
17803
|
2221
13262
|
729
3991
|
38
550
|
74.33 %
74.49 %
|
24.40 %
22.42 %
|
1.27 %
3.09 %
|
Home & Garden |
3198
17352
|
2374
12966
|
790
3851
|
34
535
|
74.23 %
74.72 %
|
24.70 %
22.19 %
|
1.06 %
3.08 %
|
Finance |
3213
17148
|
2065
11599
|
1111
4917
|
37
632
|
64.27 %
67.64 %
|
34.58 %
28.67 %
|
1.15 %
3.69 %
|
Health |
3194
17139
|
2052
11610
|
1109
4930
|
33
599
|
64.25 %
67.74 %
|
34.72 %
28.76 %
|
1.03 %
3.49 %
|
Pets |
3075
17381
|
2277
12890
|
768
3939
|
30
552
|
74.05 %
74.16 %
|
24.98 %
22.66 %
|
0.98 %
3.18 %
|
Sport & Fitness |
3244
16774
|
2247
11889
|
961
4286
|
36
599
|
69.27 %
70.88 %
|
29.62 %
25.55 %
|
1.11 %
3.57 %
|
Job & Career |
3038
16906
|
2106
11816
|
898
4487
|
34
603
|
69.32 %
69.89 %
|
29.56 %
26.54 %
|
1.12 %
3.57 %
|
Dating |
3120
17024
|
1854
11026
|
1226
5380
|
40
618
|
59.42 %
64.77 %
|
39.29 %
31.60 %
|
1.28 %
3.63 %
|
Other |
3291
17201
|
2453
12753
|
810
3879
|
28
569
|
74.54 %
74.14 %
|
24.61 %
22.55 %
|
0.85 %
3.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
3918
23105
|
2512
15487
|
1366
6787
|
40
831
|
64.11 %
67.03 %
|
34.86 %
29.37 %
|
1.02 %
3.60 %
|
Outlook Mail |
4078
21643
|
2660
14895
|
1375
5968
|
43
780
|
65.23 %
68.82 %
|
33.72 %
27.57 %
|
1.05 %
3.60 %
|
Yahoo Mail |
4200
21881
|
2966
15708
|
1187
5424
|
47
749
|
70.62 %
71.79 %
|
28.26 %
24.79 %
|
1.12 %
3.42 %
|
AOL Mail |
4366
22887
|
3106
16266
|
1213
5801
|
47
820
|
71.14 %
71.07 %
|
27.78 %
25.35 %
|
1.08 %
3.58 %
|
Mail.com |
4218
22474
|
3033
16360
|
1137
5395
|
48
719
|
71.91 %
72.80 %
|
26.96 %
24.01 %
|
1.14 %
3.20 %
|
Yandex Mail |
4051
22302
|
2782
15591
|
1223
5921
|
46
790
|
68.67 %
69.91 %
|
30.19 %
26.55 %
|
1.14 %
3.54 %
|
GMX Mail |
4002
22076
|
2712
15760
|
1243
5617
|
47
699
|
67.77 %
71.39 %
|
31.06 %
25.44 %
|
1.17 %
3.17 %
|
Zoho Mail |
3898
22084
|
2817
16187
|
1038
5186
|
43
711
|
72.27 %
73.30 %
|
26.63 %
23.48 %
|
1.10 %
3.22 %
|
ProtonMail |
3953
22541
|
2797
16314
|
1112
5472
|
44
755
|
70.76 %
72.37 %
|
28.13 %
24.28 %
|
1.11 %
3.35 %
|
Custom Mail |
4154
22611
|
3064
16882
|
1049
4994
|
41
735
|
73.76 %
74.66 %
|
25.25 %
22.09 %
|
0.99 %
3.25 %
|
Compare Newsletter2Go with other providers
Compare the email deliverability of Newsletter2Go with other providers.
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