Newsletter2Go and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.479
113.949
|
78.821
71.091
|
34.314
39.710
|
1.344
3.148
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats SendInBlue in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.85 %
62.39 %
|
29.97 %
34.85 %
|
1.17 %
2.76 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8674
8813
|
6362
5942
|
2209
2630
|
103
241
|
73.35 %
67.42 %
|
25.47 %
29.84 %
|
1.19 %
2.73 %
|
Elektronics |
8946
8771
|
6117
5438
|
2719
3090
|
110
243
|
68.38 %
62.00 %
|
30.39 %
35.23 %
|
1.23 %
2.77 %
|
Entertainment |
8851
8983
|
6073
5544
|
2688
3190
|
90
249
|
68.61 %
61.72 %
|
30.37 %
35.51 %
|
1.02 %
2.77 %
|
Cosmetics & Beauty |
8970
8735
|
6123
5419
|
2735
3072
|
112
244
|
68.26 %
62.04 %
|
30.49 %
35.17 %
|
1.25 %
2.79 %
|
Food & Drink |
8427
9406
|
6199
6288
|
2125
2862
|
103
256
|
73.56 %
66.85 %
|
25.22 %
30.43 %
|
1.22 %
2.72 %
|
Home & Garden |
8619
8835
|
6334
5895
|
2179
2697
|
106
243
|
73.49 %
66.72 %
|
25.28 %
30.53 %
|
1.23 %
2.75 %
|
Finance |
8937
8472
|
5677
4842
|
3153
3397
|
107
233
|
63.52 %
57.15 %
|
35.28 %
40.10 %
|
1.20 %
2.75 %
|
Health |
8684
8826
|
5533
5022
|
3053
3561
|
98
243
|
63.71 %
56.90 %
|
35.16 %
40.35 %
|
1.13 %
2.75 %
|
Pets |
8947
8895
|
6562
5935
|
2286
2717
|
99
243
|
73.34 %
66.72 %
|
25.55 %
30.55 %
|
1.11 %
2.73 %
|
Sport & Fitness |
8859
8178
|
6058
5075
|
2694
2876
|
107
227
|
68.38 %
62.06 %
|
30.41 %
35.17 %
|
1.21 %
2.78 %
|
Job & Career |
8870
8683
|
6087
5388
|
2680
3053
|
103
242
|
68.62 %
62.05 %
|
30.21 %
35.16 %
|
1.16 %
2.79 %
|
Dating |
8755
8596
|
5127
4453
|
3522
3906
|
106
237
|
58.56 %
51.80 %
|
40.23 %
45.44 %
|
1.21 %
2.76 %
|
Other |
8940
8756
|
6569
5850
|
2271
2659
|
100
247
|
73.48 %
66.81 %
|
25.40 %
30.37 %
|
1.12 %
2.82 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11036
12119
|
6954
6872
|
3959
4910
|
123
337
|
63.01 %
56.70 %
|
35.87 %
40.51 %
|
1.11 %
2.78 %
|
Outlook Mail |
11406
10600
|
7404
6228
|
3869
4080
|
133
292
|
64.91 %
58.75 %
|
33.92 %
38.49 %
|
1.17 %
2.75 %
|
Yahoo Mail |
11765
10888
|
8231
6937
|
3386
3647
|
148
304
|
69.96 %
63.71 %
|
28.78 %
33.50 %
|
1.26 %
2.79 %
|
AOL Mail |
11776
11897
|
8261
7544
|
3375
4028
|
140
325
|
70.15 %
63.41 %
|
28.66 %
33.86 %
|
1.19 %
2.73 %
|
Mail.com |
11594
11371
|
8262
7348
|
3201
3709
|
131
314
|
71.26 %
64.62 %
|
27.61 %
32.62 %
|
1.13 %
2.76 %
|
Yandex Mail |
11220
11430
|
7661
7048
|
3434
4063
|
125
319
|
68.28 %
61.66 %
|
30.61 %
35.55 %
|
1.11 %
2.79 %
|
GMX Mail |
11245
11194
|
7531
6800
|
3581
4085
|
133
309
|
66.97 %
60.75 %
|
31.85 %
36.49 %
|
1.18 %
2.76 %
|
Zoho Mail |
11287
11196
|
8040
7238
|
3117
3652
|
130
306
|
71.23 %
64.65 %
|
27.62 %
32.62 %
|
1.15 %
2.73 %
|
ProtonMail |
11618
11640
|
8071
7320
|
3408
4002
|
139
318
|
69.47 %
62.89 %
|
29.33 %
34.38 %
|
1.20 %
2.73 %
|
Custom Mail |
11532
11614
|
8406
7756
|
2984
3534
|
142
324
|
72.89 %
66.78 %
|
25.88 %
30.43 %
|
1.23 %
2.79 %
|
Compare Newsletter2Go with other providers
Compare the email deliverability of Newsletter2Go with other providers.
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- Newsletter2Go and Constant Contact comparison
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- Newsletter2Go and HubSpot comparison
- Newsletter2Go and Klick-Tipp comparison
- Newsletter2Go and MailChimp comparison
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- Newsletter2Go and Mailify comparison
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- Newsletter2Go and Moosend comparison
- Newsletter2Go and Rapidmail comparison
- Newsletter2Go and SendInBlue comparison
- Newsletter2Go and SendPulse comparison