Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 182.453	28.449 126.415	11.943 50.192	446 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 69.29 %	29.24 % 27.51 %	1.09 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 14117	2310 10361	763 3330	35 426	74.32 % 73.39 %	24.55 % 23.59 %	1.13 % 3.02 %
Elektronics	3168 14020	2203 9746	930 3846	35 428	69.54 % 69.51 %	29.36 % 27.43 %	1.10 % 3.05 %
Entertainment	3097 14256	2149 9773	920 4002	28 481	69.39 % 68.55 %	29.71 % 28.07 %	0.90 % 3.37 %
Cosmetics & Beauty	3104 14106	2138 9729	928 3901	38 476	68.88 % 68.97 %	29.90 % 27.65 %	1.22 % 3.37 %
Food & Drink	2988 14588	2221 10600	729 3556	38 432	74.33 % 72.66 %	24.40 % 24.38 %	1.27 % 2.96 %
Home & Garden	3198 14205	2374 10371	790 3421	34 413	74.23 % 73.01 %	24.70 % 24.08 %	1.06 % 2.91 %
Finance	3213 13872	2065 9052	1111 4343	37 477	64.27 % 65.25 %	34.58 % 31.31 %	1.15 % 3.44 %
Health	3194 13979	2052 9115	1109 4402	33 462	64.25 % 65.20 %	34.72 % 31.49 %	1.03 % 3.30 %
Pets	3075 14202	2277 10295	768 3472	30 435	74.05 % 72.49 %	24.98 % 24.45 %	0.98 % 3.06 %
Sport & Fitness	3244 13534	2247 9308	961 3759	36 467	69.27 % 68.77 %	29.62 % 27.77 %	1.11 % 3.45 %
Job & Career	3038 13738	2106 9373	898 3927	34 438	69.32 % 68.23 %	29.56 % 28.58 %	1.12 % 3.19 %
Dating	3120 13831	1854 8550	1226 4822	40 459	59.42 % 61.82 %	39.29 % 34.86 %	1.28 % 3.32 %
Other	3291 14005	2453 10142	810 3411	28 452	74.54 % 72.42 %	24.61 % 24.36 %	0.85 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 18932	2512 12244	1366 6069	40 619	64.11 % 64.67 %	34.86 % 32.06 %	1.02 % 3.27 %
Outlook Mail	4078 17499	2660 11647	1375 5256	43 596	65.23 % 66.56 %	33.72 % 30.04 %	1.05 % 3.41 %
Yahoo Mail	4200 17796	2966 12448	1187 4762	47 586	70.62 % 69.95 %	28.26 % 26.76 %	1.12 % 3.29 %
AOL Mail	4366 18770	3106 13034	1213 5128	47 608	71.14 % 69.44 %	27.78 % 27.32 %	1.08 % 3.24 %
Mail.com	4218 18311	3033 12999	1137 4755	48 557	71.91 % 70.99 %	26.96 % 25.97 %	1.14 % 3.04 %
Yandex Mail	4051 18268	2782 12432	1223 5236	46 600	68.67 % 68.05 %	30.19 % 28.66 %	1.14 % 3.28 %
GMX Mail	4002 17974	2712 12398	1243 5033	47 543	67.77 % 68.98 %	31.06 % 28.00 %	1.17 % 3.02 %
Zoho Mail	3898 17977	2817 12821	1038 4599	43 557	72.27 % 71.32 %	26.63 % 25.58 %	1.10 % 3.10 %
ProtonMail	3953 18443	2797 12913	1112 4915	44 615	70.76 % 70.02 %	28.13 % 26.65 %	1.11 % 3.33 %
Custom Mail	4154 18483	3064 13479	1049 4439	41 565	73.76 % 72.93 %	25.25 % 24.02 %	0.99 % 3.06 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.