Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 278.030	28.449 203.359	11.943 64.743	446 9.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 73.14 %	29.24 % 23.29 %	1.09 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 21404	2310 16402	763 4300	35 702	74.32 % 76.63 %	24.55 % 20.09 %	1.13 % 3.28 %
Elektronics	3168 21357	2203 15736	930 4886	35 735	69.54 % 73.68 %	29.36 % 22.88 %	1.10 % 3.44 %
Entertainment	3097 21498	2149 15604	920 5114	28 780	69.39 % 72.58 %	29.71 % 23.79 %	0.90 % 3.63 %
Cosmetics & Beauty	3104 21378	2138 15540	928 5013	38 825	68.88 % 72.69 %	29.90 % 23.45 %	1.22 % 3.86 %
Food & Drink	2988 21985	2221 16739	729 4540	38 706	74.33 % 76.14 %	24.40 % 20.65 %	1.27 % 3.21 %
Home & Garden	3198 21694	2374 16588	790 4422	34 684	74.23 % 76.46 %	24.70 % 20.38 %	1.06 % 3.15 %
Finance	3213 21326	2065 14843	1111 5633	37 850	64.27 % 69.60 %	34.58 % 26.41 %	1.15 % 3.99 %
Health	3194 21280	2052 14881	1109 5593	33 806	64.25 % 69.93 %	34.72 % 26.28 %	1.03 % 3.79 %
Pets	3075 21496	2277 16265	768 4520	30 711	74.05 % 75.67 %	24.98 % 21.03 %	0.98 % 3.31 %
Sport & Fitness	3244 20966	2247 15226	961 4960	36 780	69.27 % 72.62 %	29.62 % 23.66 %	1.11 % 3.72 %
Job & Career	3038 21143	2106 15119	898 5213	34 811	69.32 % 71.51 %	29.56 % 24.66 %	1.12 % 3.84 %
Dating	3120 21164	1854 14266	1226 6085	40 813	59.42 % 67.41 %	39.29 % 28.75 %	1.28 % 3.84 %
Other	3291 21339	2453 16150	810 4464	28 725	74.54 % 75.68 %	24.61 % 20.92 %	0.85 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 28569	2512 19773	1366 7706	40 1090	64.11 % 69.21 %	34.86 % 26.97 %	1.02 % 3.82 %
Outlook Mail	4078 27133	2660 19222	1375 6882	43 1029	65.23 % 70.84 %	33.72 % 25.36 %	1.05 % 3.79 %
Yahoo Mail	4200 27373	2966 20085	1187 6297	47 991	70.62 % 73.38 %	28.26 % 23.00 %	1.12 % 3.62 %
AOL Mail	4366 28334	3106 20601	1213 6664	47 1069	71.14 % 72.71 %	27.78 % 23.52 %	1.08 % 3.77 %
Mail.com	4218 27852	3033 20715	1137 6190	48 947	71.91 % 74.38 %	26.96 % 22.22 %	1.14 % 3.40 %
Yandex Mail	4051 27608	2782 19758	1223 6801	46 1049	68.67 % 71.57 %	30.19 % 24.63 %	1.14 % 3.80 %
GMX Mail	4002 27673	2712 20370	1243 6393	47 910	67.77 % 73.61 %	31.06 % 23.10 %	1.17 % 3.29 %
Zoho Mail	3898 27567	2817 20697	1038 5934	43 936	72.27 % 75.08 %	26.63 % 21.53 %	1.10 % 3.40 %
ProtonMail	3953 27934	2797 20804	1112 6175	44 955	70.76 % 74.48 %	28.13 % 22.11 %	1.11 % 3.42 %
Custom Mail	4154 27987	3064 21334	1049 5701	41 952	73.76 % 76.23 %	25.25 % 20.37 %	0.99 % 3.40 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.