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Newsletter2Go and SendInBlue Email Deliverability Comparison

  Newsletter2Go
  SendInBlue

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.479
  113.949
  78.821
  71.091
  34.314
  39.710
  1.344
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.85 %
  62.39 %
  29.97 %
  34.85 %
  1.17 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8674
  8813
  6362
  5942
  2209
  2630
  103
  241
  73.35 %
  67.42 %
  25.47 %
  29.84 %
  1.19 %
  2.73 %
Elektronics
  8946
  8771
  6117
  5438
  2719
  3090
  110
  243
  68.38 %
  62.00 %
  30.39 %
  35.23 %
  1.23 %
  2.77 %
Entertainment
  8851
  8983
  6073
  5544
  2688
  3190
  90
  249
  68.61 %
  61.72 %
  30.37 %
  35.51 %
  1.02 %
  2.77 %
Cosmetics & Beauty
  8970
  8735
  6123
  5419
  2735
  3072
  112
  244
  68.26 %
  62.04 %
  30.49 %
  35.17 %
  1.25 %
  2.79 %
Food & Drink
  8427
  9406
  6199
  6288
  2125
  2862
  103
  256
  73.56 %
  66.85 %
  25.22 %
  30.43 %
  1.22 %
  2.72 %
Home & Garden
  8619
  8835
  6334
  5895
  2179
  2697
  106
  243
  73.49 %
  66.72 %
  25.28 %
  30.53 %
  1.23 %
  2.75 %
Finance
  8937
  8472
  5677
  4842
  3153
  3397
  107
  233
  63.52 %
  57.15 %
  35.28 %
  40.10 %
  1.20 %
  2.75 %
Health
  8684
  8826
  5533
  5022
  3053
  3561
  98
  243
  63.71 %
  56.90 %
  35.16 %
  40.35 %
  1.13 %
  2.75 %
Pets
  8947
  8895
  6562
  5935
  2286
  2717
  99
  243
  73.34 %
  66.72 %
  25.55 %
  30.55 %
  1.11 %
  2.73 %
Sport & Fitness
  8859
  8178
  6058
  5075
  2694
  2876
  107
  227
  68.38 %
  62.06 %
  30.41 %
  35.17 %
  1.21 %
  2.78 %
Job & Career
  8870
  8683
  6087
  5388
  2680
  3053
  103
  242
  68.62 %
  62.05 %
  30.21 %
  35.16 %
  1.16 %
  2.79 %
Dating
  8755
  8596
  5127
  4453
  3522
  3906
  106
  237
  58.56 %
  51.80 %
  40.23 %
  45.44 %
  1.21 %
  2.76 %
Other
  8940
  8756
  6569
  5850
  2271
  2659
  100
  247
  73.48 %
  66.81 %
  25.40 %
  30.37 %
  1.12 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11036
  12119
  6954
  6872
  3959
  4910
  123
  337
  63.01 %
  56.70 %
  35.87 %
  40.51 %
  1.11 %
  2.78 %
Outlook Mail
  11406
  10600
  7404
  6228
  3869
  4080
  133
  292
  64.91 %
  58.75 %
  33.92 %
  38.49 %
  1.17 %
  2.75 %
Yahoo Mail
  11765
  10888
  8231
  6937
  3386
  3647
  148
  304
  69.96 %
  63.71 %
  28.78 %
  33.50 %
  1.26 %
  2.79 %
AOL Mail
  11776
  11897
  8261
  7544
  3375
  4028
  140
  325
  70.15 %
  63.41 %
  28.66 %
  33.86 %
  1.19 %
  2.73 %
Mail.com
  11594
  11371
  8262
  7348
  3201
  3709
  131
  314
  71.26 %
  64.62 %
  27.61 %
  32.62 %
  1.13 %
  2.76 %
Yandex Mail
  11220
  11430
  7661
  7048
  3434
  4063
  125
  319
  68.28 %
  61.66 %
  30.61 %
  35.55 %
  1.11 %
  2.79 %
GMX Mail
  11245
  11194
  7531
  6800
  3581
  4085
  133
  309
  66.97 %
  60.75 %
  31.85 %
  36.49 %
  1.18 %
  2.76 %
Zoho Mail
  11287
  11196
  8040
  7238
  3117
  3652
  130
  306
  71.23 %
  64.65 %
  27.62 %
  32.62 %
  1.15 %
  2.73 %
ProtonMail
  11618
  11640
  8071
  7320
  3408
  4002
  139
  318
  69.47 %
  62.89 %
  29.33 %
  34.38 %
  1.20 %
  2.73 %
Custom Mail
  11532
  11614
  8406
  7756
  2984
  3534
  142
  324
  72.89 %
  66.78 %
  25.88 %
  30.43 %
  1.23 %
  2.79 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.