Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 250.770	28.449 181.359	11.943 60.618	446 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 72.32 %	29.24 % 24.17 %	1.09 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 19330	2310 14674	763 4026	35 630	74.32 % 75.91 %	24.55 % 20.83 %	1.13 % 3.26 %
Elektronics	3168 19256	2203 14028	930 4588	35 640	69.54 % 72.85 %	29.36 % 23.83 %	1.10 % 3.32 %
Entertainment	3097 19383	2149 13883	920 4791	28 709	69.39 % 71.62 %	29.71 % 24.72 %	0.90 % 3.66 %
Cosmetics & Beauty	3104 19262	2138 13852	928 4689	38 721	68.88 % 71.91 %	29.90 % 24.34 %	1.22 % 3.74 %
Food & Drink	2988 19914	2221 15015	729 4265	38 634	74.33 % 75.40 %	24.40 % 21.42 %	1.27 % 3.18 %
Home & Garden	3198 19536	2374 14787	790 4137	34 612	74.23 % 75.69 %	24.70 % 21.18 %	1.06 % 3.13 %
Finance	3213 19209	2065 13199	1111 5272	37 738	64.27 % 68.71 %	34.58 % 27.45 %	1.15 % 3.84 %
Health	3194 19197	2052 13237	1109 5255	33 705	64.25 % 68.95 %	34.72 % 27.37 %	1.03 % 3.67 %
Pets	3075 19407	2277 14558	768 4222	30 627	74.05 % 75.01 %	24.98 % 21.76 %	0.98 % 3.23 %
Sport & Fitness	3244 18861	2247 13543	961 4618	36 700	69.27 % 71.80 %	29.62 % 24.48 %	1.11 % 3.71 %
Job & Career	3038 19053	2106 13495	898 4854	34 704	69.32 % 70.83 %	29.56 % 25.48 %	1.12 % 3.69 %
Dating	3120 19151	1854 12686	1226 5739	40 726	59.42 % 66.24 %	39.29 % 29.97 %	1.28 % 3.79 %
Other	3291 19211	2453 14402	810 4162	28 647	74.54 % 74.97 %	24.61 % 21.66 %	0.85 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 25876	2512 17674	1366 7250	40 952	64.11 % 68.30 %	34.86 % 28.02 %	1.02 % 3.68 %
Outlook Mail	4078 24410	2660 17082	1375 6425	43 903	65.23 % 69.98 %	33.72 % 26.32 %	1.05 % 3.70 %
Yahoo Mail	4200 24655	2966 17909	1187 5862	47 884	70.62 % 72.64 %	28.26 % 23.78 %	1.12 % 3.59 %
AOL Mail	4366 25530	3106 18364	1213 6218	47 948	71.14 % 71.93 %	27.78 % 24.36 %	1.08 % 3.71 %
Mail.com	4218 25223	3033 18567	1137 5802	48 854	71.91 % 73.61 %	26.96 % 23.00 %	1.14 % 3.39 %
Yandex Mail	4051 24896	2782 17630	1223 6350	46 916	68.67 % 70.81 %	30.19 % 25.51 %	1.14 % 3.68 %
GMX Mail	4002 24852	2712 18045	1243 6002	47 805	67.77 % 72.61 %	31.06 % 24.15 %	1.17 % 3.24 %
Zoho Mail	3898 24884	2817 18486	1038 5565	43 833	72.27 % 74.29 %	26.63 % 22.36 %	1.10 % 3.35 %
ProtonMail	3953 25162	2797 18511	1112 5806	44 845	70.76 % 73.57 %	28.13 % 23.07 %	1.11 % 3.36 %
Custom Mail	4154 25282	3064 19091	1049 5338	41 853	73.76 % 75.51 %	25.25 % 21.11 %	0.99 % 3.37 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.