Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 278.640	28.449 205.135	11.943 64.428	446 9.077

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 73.62 %	29.24 % 23.12 %	1.09 % 3.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 21933	2310 16854	763 4421	35 658	74.32 % 76.84 %	24.55 % 20.16 %	1.13 % 3.00 %
Elektronics	3168 21477	2203 15870	930 4913	35 694	69.54 % 73.89 %	29.36 % 22.88 %	1.10 % 3.23 %
Entertainment	3097 21918	2149 16091	920 5153	28 674	69.39 % 73.41 %	29.71 % 23.51 %	0.90 % 3.08 %
Cosmetics & Beauty	3104 21072	2138 15522	928 4852	38 698	68.88 % 73.66 %	29.90 % 23.03 %	1.22 % 3.31 %
Food & Drink	2988 21215	2221 16280	729 4281	38 654	74.33 % 76.74 %	24.40 % 20.18 %	1.27 % 3.08 %
Home & Garden	3198 21343	2374 16400	790 4299	34 644	74.23 % 76.84 %	24.70 % 20.14 %	1.06 % 3.02 %
Finance	3213 21378	2065 14970	1111 5675	37 733	64.27 % 70.03 %	34.58 % 26.55 %	1.15 % 3.43 %
Health	3194 21417	2052 15113	1109 5568	33 736	64.25 % 70.57 %	34.72 % 26.00 %	1.03 % 3.44 %
Pets	3075 21451	2277 16331	768 4425	30 695	74.05 % 76.13 %	24.98 % 20.63 %	0.98 % 3.24 %
Sport & Fitness	3244 20931	2247 15197	961 4974	36 760	69.27 % 72.61 %	29.62 % 23.76 %	1.11 % 3.63 %
Job & Career	3038 21190	2106 15268	898 5194	34 728	69.32 % 72.05 %	29.56 % 24.51 %	1.12 % 3.44 %
Dating	3120 21386	1854 14545	1226 6061	40 780	59.42 % 68.01 %	39.29 % 28.34 %	1.28 % 3.65 %
Other	3291 21929	2453 16694	810 4612	28 623	74.54 % 76.13 %	24.61 % 21.03 %	0.85 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 28566	2512 19953	1366 7627	40 986	64.11 % 69.85 %	34.86 % 26.70 %	1.02 % 3.45 %
Outlook Mail	4078 28047	2660 19926	1375 7169	43 952	65.23 % 71.05 %	33.72 % 25.56 %	1.05 % 3.39 %
Yahoo Mail	4200 27772	2966 20480	1187 6382	47 910	70.62 % 73.74 %	28.26 % 22.98 %	1.12 % 3.28 %
AOL Mail	4366 27786	3106 20441	1213 6387	47 958	71.14 % 73.57 %	27.78 % 22.99 %	1.08 % 3.45 %
Mail.com	4218 27761	3033 20780	1137 6078	48 903	71.91 % 74.85 %	26.96 % 21.89 %	1.14 % 3.25 %
Yandex Mail	4051 27958	2782 20136	1223 6821	46 1001	68.67 % 72.02 %	30.19 % 24.40 %	1.14 % 3.58 %
GMX Mail	4002 27614	2712 20381	1243 6381	47 852	67.77 % 73.81 %	31.06 % 23.11 %	1.17 % 3.09 %
Zoho Mail	3898 27741	2817 21011	1038 5907	43 823	72.27 % 75.74 %	26.63 % 21.29 %	1.10 % 2.97 %
ProtonMail	3953 27434	2797 20636	1112 5979	44 819	70.76 % 75.22 %	28.13 % 21.79 %	1.11 % 2.99 %
Custom Mail	4154 27961	3064 21391	1049 5697	41 873	73.76 % 76.50 %	25.25 % 20.37 %	0.99 % 3.12 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.