Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 223.981	28.449 162.566	11.943 54.910	446 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 72.58 %	29.24 % 24.52 %	1.09 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 17606	2310 13398	763 3756	35 452	74.32 % 76.10 %	24.55 % 21.33 %	1.13 % 2.57 %
Elektronics	3168 17276	2203 12538	930 4228	35 510	69.54 % 72.57 %	29.36 % 24.47 %	1.10 % 2.95 %
Entertainment	3097 17722	2149 12800	920 4415	28 507	69.39 % 72.23 %	29.71 % 24.91 %	0.90 % 2.86 %
Cosmetics & Beauty	3104 16749	2138 12163	928 4097	38 489	68.88 % 72.62 %	29.90 % 24.46 %	1.22 % 2.92 %
Food & Drink	2988 17150	2221 13024	729 3651	38 475	74.33 % 75.94 %	24.40 % 21.29 %	1.27 % 2.77 %
Home & Garden	3198 17109	2374 13017	790 3642	34 450	74.23 % 76.08 %	24.70 % 21.29 %	1.06 % 2.63 %
Finance	3213 17306	2065 11913	1111 4878	37 515	64.27 % 68.84 %	34.58 % 28.19 %	1.15 % 2.98 %
Health	3194 17181	2052 11865	1109 4786	33 530	64.25 % 69.06 %	34.72 % 27.86 %	1.03 % 3.08 %
Pets	3075 17401	2277 13138	768 3752	30 511	74.05 % 75.50 %	24.98 % 21.56 %	0.98 % 2.94 %
Sport & Fitness	3244 16714	2247 11987	961 4188	36 539	69.27 % 71.72 %	29.62 % 25.06 %	1.11 % 3.22 %
Job & Career	3038 16961	2106 12070	898 4377	34 514	69.32 % 71.16 %	29.56 % 25.81 %	1.12 % 3.03 %
Dating	3120 17128	1854 11350	1226 5229	40 549	59.42 % 66.27 %	39.29 % 30.53 %	1.28 % 3.21 %
Other	3291 17678	2453 13303	810 3911	28 464	74.54 % 75.25 %	24.61 % 22.12 %	0.85 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 23071	2512 15791	1366 6582	40 698	64.11 % 68.45 %	34.86 % 28.53 %	1.02 % 3.03 %
Outlook Mail	4078 22646	2660 15811	1375 6139	43 696	65.23 % 69.82 %	33.72 % 27.11 %	1.05 % 3.07 %
Yahoo Mail	4200 22260	2966 16236	1187 5381	47 643	70.62 % 72.94 %	28.26 % 24.17 %	1.12 % 2.89 %
AOL Mail	4366 22477	3106 16384	1213 5417	47 676	71.14 % 72.89 %	27.78 % 24.10 %	1.08 % 3.01 %
Mail.com	4218 22239	3033 16479	1137 5124	48 636	71.91 % 74.10 %	26.96 % 23.04 %	1.14 % 2.86 %
Yandex Mail	4051 22257	2782 15814	1223 5723	46 720	68.67 % 71.05 %	30.19 % 25.71 %	1.14 % 3.23 %
GMX Mail	4002 22322	2712 16201	1243 5520	47 601	67.77 % 72.58 %	31.06 % 24.73 %	1.17 % 2.69 %
Zoho Mail	3898 22225	2817 16608	1038 5025	43 592	72.27 % 74.73 %	26.63 % 22.61 %	1.10 % 2.66 %
ProtonMail	3953 22043	2797 16273	1112 5152	44 618	70.76 % 73.82 %	28.13 % 23.37 %	1.11 % 2.80 %
Custom Mail	4154 22441	3064 16969	1049 4847	41 625	73.76 % 75.62 %	25.25 % 21.60 %	0.99 % 2.79 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.