Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 395.006	28.449 296.087	11.943 84.508	446 14.411

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 74.96 %	29.24 % 21.39 %	1.09 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 30886	2310 24047	763 5810	35 1029	74.32 % 77.86 %	24.55 % 18.81 %	1.13 % 3.33 %
Elektronics	3168 30465	2203 22974	930 6392	35 1099	69.54 % 75.41 %	29.36 % 20.98 %	1.10 % 3.61 %
Entertainment	3097 30871	2149 23066	920 6708	28 1097	69.39 % 74.72 %	29.71 % 21.73 %	0.90 % 3.55 %
Cosmetics & Beauty	3104 30001	2138 22468	928 6397	38 1136	68.88 % 74.89 %	29.90 % 21.32 %	1.22 % 3.79 %
Food & Drink	2988 30264	2221 23551	729 5678	38 1035	74.33 % 77.82 %	24.40 % 18.76 %	1.27 % 3.42 %
Home & Garden	3198 30270	2374 23618	790 5669	34 983	74.23 % 78.02 %	24.70 % 18.73 %	1.06 % 3.25 %
Finance	3213 30262	2065 21744	1111 7385	37 1133	64.27 % 71.85 %	34.58 % 24.40 %	1.15 % 3.74 %
Health	3194 30256	2052 21930	1109 7174	33 1152	64.25 % 72.48 %	34.72 % 23.71 %	1.03 % 3.81 %
Pets	3075 30407	2277 23426	768 5881	30 1100	74.05 % 77.04 %	24.98 % 19.34 %	0.98 % 3.62 %
Sport & Fitness	3244 30132	2247 22251	961 6660	36 1221	69.27 % 73.85 %	29.62 % 22.10 %	1.11 % 4.05 %
Job & Career	3038 30162	2106 22078	898 6918	34 1166	69.32 % 73.20 %	29.56 % 22.94 %	1.12 % 3.87 %
Dating	3120 30383	1854 21333	1226 7806	40 1244	59.42 % 70.21 %	39.29 % 25.69 %	1.28 % 4.09 %
Other	3291 30647	2453 23601	810 6030	28 1016	74.54 % 77.01 %	24.61 % 19.68 %	0.85 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 40269	2512 28906	1366 9844	40 1519	64.11 % 71.78 %	34.86 % 24.45 %	1.02 % 3.77 %
Outlook Mail	4078 39601	2660 28668	1375 9360	43 1573	65.23 % 72.39 %	33.72 % 23.64 %	1.05 % 3.97 %
Yahoo Mail	4200 39443	2966 29535	1187 8473	47 1435	70.62 % 74.88 %	28.26 % 21.48 %	1.12 % 3.64 %
AOL Mail	4366 39306	3106 29307	1213 8467	47 1532	71.14 % 74.56 %	27.78 % 21.54 %	1.08 % 3.90 %
Mail.com	4218 39390	3033 29936	1137 8048	48 1406	71.91 % 76.00 %	26.96 % 20.43 %	1.14 % 3.57 %
Yandex Mail	4051 39649	2782 29048	1223 9058	46 1543	68.67 % 73.26 %	30.19 % 22.85 %	1.14 % 3.89 %
GMX Mail	4002 39420	2712 29756	1243 8273	47 1391	67.77 % 75.48 %	31.06 % 20.99 %	1.17 % 3.53 %
Zoho Mail	3898 39320	2817 30242	1038 7760	43 1318	72.27 % 76.91 %	26.63 % 19.74 %	1.10 % 3.35 %
ProtonMail	3953 39169	2797 30069	1112 7769	44 1331	70.76 % 76.77 %	28.13 % 19.83 %	1.11 % 3.40 %
Custom Mail	4154 39439	3064 30620	1049 7456	41 1363	73.76 % 77.64 %	25.25 % 18.91 %	0.99 % 3.46 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.