Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.479 114.051	78.821 76.800	34.314 35.879	1.344 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats SendPulse in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.85 % 67.34 %	29.97 % 31.46 %	1.17 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8674 9061	6362 6512	2209 2447	103 102	73.35 % 71.87 %	25.47 % 27.01 %	1.19 % 1.13 %
Elektronics	8946 8980	6117 5990	2719 2874	110 116	68.38 % 66.70 %	30.39 % 32.00 %	1.23 % 1.29 %
Entertainment	8851 9176	6073 6146	2688 2920	90 110	68.61 % 66.98 %	30.37 % 31.82 %	1.02 % 1.20 %
Cosmetics & Beauty	8970 8300	6123 5567	2735 2626	112 107	68.26 % 67.07 %	30.49 % 31.64 %	1.25 % 1.29 %
Food & Drink	8427 8622	6199 6178	2125 2337	103 107	73.56 % 71.65 %	25.22 % 27.11 %	1.22 % 1.24 %
Home & Garden	8619 8691	6334 6242	2179 2347	106 102	73.49 % 71.82 %	25.28 % 27.00 %	1.23 % 1.17 %
Finance	8937 8822	5677 5488	3153 3229	107 105	63.52 % 62.21 %	35.28 % 36.60 %	1.20 % 1.19 %
Health	8684 8714	5533 5383	3053 3223	98 108	63.71 % 61.77 %	35.16 % 36.99 %	1.13 % 1.24 %
Pets	8947 8802	6562 6349	2286 2343	99 110	73.34 % 72.13 %	25.55 % 26.62 %	1.11 % 1.25 %
Sport & Fitness	8859 8217	6058 5506	2694 2618	107 93	68.38 % 67.01 %	30.41 % 31.86 %	1.21 % 1.13 %
Job & Career	8870 8766	6087 5865	2680 2797	103 104	68.62 % 66.91 %	30.21 % 31.91 %	1.16 % 1.19 %
Dating	8755 8668	5127 4962	3522 3599	106 107	58.56 % 57.25 %	40.23 % 41.52 %	1.21 % 1.23 %
Other	8940 9232	6569 6612	2271 2519	100 101	73.48 % 71.62 %	25.40 % 27.29 %	1.12 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11036 12113	6954 7484	3959 4488	123 141	63.01 % 61.78 %	35.87 % 37.05 %	1.11 % 1.16 %
Outlook Mail	11406 11421	7404 7298	3869 3996	133 127	64.91 % 63.90 %	33.92 % 34.99 %	1.17 % 1.11 %
Yahoo Mail	11765 11300	8231 7783	3386 3384	148 133	69.96 % 68.88 %	28.78 % 29.95 %	1.26 % 1.18 %
AOL Mail	11776 11312	8261 7764	3375 3416	140 132	70.15 % 68.64 %	28.66 % 30.20 %	1.19 % 1.17 %
Mail.com	11594 11301	8262 7899	3201 3266	131 136	71.26 % 69.90 %	27.61 % 28.90 %	1.13 % 1.20 %
Yandex Mail	11220 11280	7661 7506	3434 3634	125 140	68.28 % 66.54 %	30.61 % 32.22 %	1.11 % 1.24 %
GMX Mail	11245 11369	7531 7450	3581 3773	133 146	66.97 % 65.53 %	31.85 % 33.19 %	1.18 % 1.28 %
Zoho Mail	11287 11314	8040 7904	3117 3278	130 132	71.23 % 69.86 %	27.62 % 28.97 %	1.15 % 1.17 %
ProtonMail	11618 11137	8071 7522	3408 3475	139 140	69.47 % 67.54 %	29.33 % 31.20 %	1.20 % 1.26 %
Custom Mail	11532 11504	8406 8190	2984 3169	142 145	72.89 % 71.19 %	25.88 % 27.55 %	1.23 % 1.26 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.