Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 251.307	28.449 183.828	11.943 59.684	446 7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 73.15 %	29.24 % 23.75 %	1.09 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 19728	2310 15104	763 4081	35 543	74.32 % 76.56 %	24.55 % 20.69 %	1.13 % 2.75 %
Elektronics	3168 19419	2203 14235	930 4580	35 604	69.54 % 73.30 %	29.36 % 23.59 %	1.10 % 3.11 %
Entertainment	3097 19862	2149 14476	920 4789	28 597	69.39 % 72.88 %	29.71 % 24.11 %	0.90 % 3.01 %
Cosmetics & Beauty	3104 18895	2138 13837	928 4471	38 587	68.88 % 73.23 %	29.90 % 23.66 %	1.22 % 3.11 %
Food & Drink	2988 19209	2221 14679	729 3971	38 559	74.33 % 76.42 %	24.40 % 20.67 %	1.27 % 2.91 %
Home & Garden	3198 19184	2374 14667	790 3968	34 549	74.23 % 76.45 %	24.70 % 20.68 %	1.06 % 2.86 %
Finance	3213 19313	2065 13422	1111 5272	37 619	64.27 % 69.50 %	34.58 % 27.30 %	1.15 % 3.21 %
Health	3194 19326	2052 13496	1109 5187	33 643	64.25 % 69.83 %	34.72 % 26.84 %	1.03 % 3.33 %
Pets	3075 19400	2277 14719	768 4083	30 598	74.05 % 75.87 %	24.98 % 21.05 %	0.98 % 3.08 %
Sport & Fitness	3244 18847	2247 13618	961 4587	36 642	69.27 % 72.26 %	29.62 % 24.34 %	1.11 % 3.41 %
Job & Career	3038 19073	2106 13657	898 4788	34 628	69.32 % 71.60 %	29.56 % 25.10 %	1.12 % 3.29 %
Dating	3120 19213	1854 12897	1226 5638	40 678	59.42 % 67.13 %	39.29 % 29.34 %	1.28 % 3.53 %
Other	3291 19838	2453 15021	810 4269	28 548	74.54 % 75.72 %	24.61 % 21.52 %	0.85 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 25832	2512 17873	1366 7110	40 849	64.11 % 69.19 %	34.86 % 27.52 %	1.02 % 3.29 %
Outlook Mail	4078 25406	2660 17915	1375 6668	43 823	65.23 % 70.51 %	33.72 % 26.25 %	1.05 % 3.24 %
Yahoo Mail	4200 24998	2966 18338	1187 5880	47 780	70.62 % 73.36 %	28.26 % 23.52 %	1.12 % 3.12 %
AOL Mail	4366 25050	3106 18341	1213 5886	47 823	71.14 % 73.22 %	27.78 % 23.50 %	1.08 % 3.29 %
Mail.com	4218 24995	3033 18633	1137 5601	48 761	71.91 % 74.55 %	26.96 % 22.41 %	1.14 % 3.04 %
Yandex Mail	4051 25166	2782 18034	1223 6278	46 854	68.67 % 71.66 %	30.19 % 24.95 %	1.14 % 3.39 %
GMX Mail	4002 24919	2712 18238	1243 5948	47 733	67.77 % 73.19 %	31.06 % 23.87 %	1.17 % 2.94 %
Zoho Mail	3898 25029	2817 18845	1038 5474	43 710	72.27 % 75.29 %	26.63 % 21.87 %	1.10 % 2.84 %
ProtonMail	3953 24779	2797 18493	1112 5574	44 712	70.76 % 74.63 %	28.13 % 22.49 %	1.11 % 2.87 %
Custom Mail	4154 25133	3064 19118	1049 5265	41 750	73.76 % 76.07 %	25.25 % 20.95 %	0.99 % 2.98 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.