Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 189.410	28.449 135.629	11.943 48.886	446 4.895

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 71.61 %	29.24 % 25.81 %	1.09 % 2.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 14905	2310 11214	763 3336	35 355	74.32 % 75.24 %	24.55 % 22.38 %	1.13 % 2.38 %
Elektronics	3168 14695	2203 10495	930 3807	35 393	69.54 % 71.42 %	29.36 % 25.91 %	1.10 % 2.67 %
Entertainment	3097 14980	2149 10661	920 3934	28 385	69.39 % 71.17 %	29.71 % 26.26 %	0.90 % 2.57 %
Cosmetics & Beauty	3104 14037	2138 10059	928 3621	38 357	68.88 % 71.66 %	29.90 % 25.80 %	1.22 % 2.54 %
Food & Drink	2988 14499	2221 10885	729 3243	38 371	74.33 % 75.07 %	24.40 % 22.37 %	1.27 % 2.56 %
Home & Garden	3198 14445	2374 10878	790 3227	34 340	74.23 % 75.31 %	24.70 % 22.34 %	1.06 % 2.35 %
Finance	3213 14619	2065 9898	1111 4351	37 370	64.27 % 67.71 %	34.58 % 29.76 %	1.15 % 2.53 %
Health	3194 14531	2052 9825	1109 4297	33 409	64.25 % 67.61 %	34.72 % 29.57 %	1.03 % 2.81 %
Pets	3075 14768	2277 11067	768 3319	30 382	74.05 % 74.94 %	24.98 % 22.47 %	0.98 % 2.59 %
Sport & Fitness	3244 14026	2247 9954	961 3683	36 389	69.27 % 70.97 %	29.62 % 26.26 %	1.11 % 2.77 %
Job & Career	3038 14394	2106 10139	898 3876	34 379	69.32 % 70.44 %	29.56 % 26.93 %	1.12 % 2.63 %
Dating	3120 14494	1854 9346	1226 4720	40 428	59.42 % 64.48 %	39.29 % 32.57 %	1.28 % 2.95 %
Other	3291 15017	2453 11208	810 3472	28 337	74.54 % 74.64 %	24.61 % 23.12 %	0.85 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 19565	2512 13137	1366 5910	40 518	64.11 % 67.15 %	34.86 % 30.21 %	1.02 % 2.65 %
Outlook Mail	4078 19113	2660 13110	1375 5457	43 546	65.23 % 68.59 %	33.72 % 28.55 %	1.05 % 2.86 %
Yahoo Mail	4200 18847	2966 13608	1187 4761	47 478	70.62 % 72.20 %	28.26 % 25.26 %	1.12 % 2.54 %
AOL Mail	4366 18935	3106 13653	1213 4778	47 504	71.14 % 72.10 %	27.78 % 25.23 %	1.08 % 2.66 %
Mail.com	4218 18765	3033 13743	1137 4528	48 494	71.91 % 73.24 %	26.96 % 24.13 %	1.14 % 2.63 %
Yandex Mail	4051 18706	2782 13143	1223 5036	46 527	68.67 % 70.26 %	30.19 % 26.92 %	1.14 % 2.82 %
GMX Mail	4002 18902	2712 13474	1243 4974	47 454	67.77 % 71.28 %	31.06 % 26.31 %	1.17 % 2.40 %
Zoho Mail	3898 18808	2817 13887	1038 4479	43 442	72.27 % 73.84 %	26.63 % 23.81 %	1.10 % 2.35 %
ProtonMail	3953 18690	2797 13595	1112 4635	44 460	70.76 % 72.74 %	28.13 % 24.80 %	1.11 % 2.46 %
Custom Mail	4154 19079	3064 14279	1049 4328	41 472	73.76 % 74.84 %	25.25 % 22.68 %	0.99 % 2.47 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.