Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 305.767	28.449 226.301	11.943 69.155	446 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 74.01 %	29.24 % 22.62 %	1.09 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 24005	2310 18513	763 4747	35 745	74.32 % 77.12 %	24.55 % 19.78 %	1.13 % 3.10 %
Elektronics	3168 23553	2203 17511	930 5258	35 784	69.54 % 74.35 %	29.36 % 22.32 %	1.10 % 3.33 %
Entertainment	3097 23961	2149 17679	920 5514	28 768	69.39 % 73.78 %	29.71 % 23.01 %	0.90 % 3.21 %
Cosmetics & Beauty	3104 23100	2138 17103	928 5203	38 794	68.88 % 74.04 %	29.90 % 22.52 %	1.22 % 3.44 %
Food & Drink	2988 23281	2221 17944	729 4604	38 733	74.33 % 77.08 %	24.40 % 19.78 %	1.27 % 3.15 %
Home & Garden	3198 23446	2374 18098	790 4625	34 723	74.23 % 77.19 %	24.70 % 19.73 %	1.06 % 3.08 %
Finance	3213 23477	2065 16575	1111 6085	37 817	64.27 % 70.60 %	34.58 % 25.92 %	1.15 % 3.48 %
Health	3194 23497	2052 16713	1109 5946	33 838	64.25 % 71.13 %	34.72 % 25.31 %	1.03 % 3.57 %
Pets	3075 23562	2277 17994	768 4776	30 792	74.05 % 76.37 %	24.98 % 20.27 %	0.98 % 3.36 %
Sport & Fitness	3244 23116	2247 16865	961 5376	36 875	69.27 % 72.96 %	29.62 % 23.26 %	1.11 % 3.79 %
Job & Career	3038 23213	2106 16796	898 5584	34 833	69.32 % 72.36 %	29.56 % 24.06 %	1.12 % 3.59 %
Dating	3120 23517	1854 16150	1226 6478	40 889	59.42 % 68.67 %	39.29 % 27.55 %	1.28 % 3.78 %
Other	3291 24039	2453 18360	810 4959	28 720	74.54 % 76.38 %	24.61 % 20.63 %	0.85 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 31362	2512 22081	1366 8163	40 1118	64.11 % 70.41 %	34.86 % 26.03 %	1.02 % 3.56 %
Outlook Mail	4078 30751	2660 21972	1375 7686	43 1093	65.23 % 71.45 %	33.72 % 24.99 %	1.05 % 3.55 %
Yahoo Mail	4200 30483	2966 22580	1187 6867	47 1036	70.62 % 74.07 %	28.26 % 22.53 %	1.12 % 3.40 %
AOL Mail	4366 30385	3106 22444	1213 6864	47 1077	71.14 % 73.87 %	27.78 % 22.59 %	1.08 % 3.54 %
Mail.com	4218 30418	3033 22881	1137 6532	48 1005	71.91 % 75.22 %	26.96 % 21.47 %	1.14 % 3.30 %
Yandex Mail	4051 30698	2782 22213	1223 7353	46 1132	68.67 % 72.36 %	30.19 % 23.95 %	1.14 % 3.69 %
GMX Mail	4002 30382	2712 22586	1243 6824	47 972	67.77 % 74.34 %	31.06 % 22.46 %	1.17 % 3.20 %
Zoho Mail	3898 30424	2817 23157	1038 6337	43 930	72.27 % 76.11 %	26.63 % 20.83 %	1.10 % 3.06 %
ProtonMail	3953 30146	2797 22798	1112 6399	44 949	70.76 % 75.63 %	28.13 % 21.23 %	1.11 % 3.15 %
Custom Mail	4154 30718	3064 23589	1049 6130	41 999	73.76 % 76.79 %	25.25 % 19.96 %	0.99 % 3.25 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.