Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 403.826	28.449 302.925	11.943 86.065	446 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.01 %	29.24 % 21.31 %	1.09 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 31618	2310 24625	763 5927	35 1066	74.32 % 77.88 %	24.55 % 18.75 %	1.13 % 3.37 %
Elektronics	3168 31199	2203 23556	930 6514	35 1129	69.54 % 75.50 %	29.36 % 20.88 %	1.10 % 3.62 %
Entertainment	3097 31532	2149 23579	920 6826	28 1127	69.39 % 74.78 %	29.71 % 21.65 %	0.90 % 3.57 %
Cosmetics & Beauty	3104 30626	2138 22948	928 6506	38 1172	68.88 % 74.93 %	29.90 % 21.24 %	1.22 % 3.83 %
Food & Drink	2988 30894	2221 24051	729 5777	38 1066	74.33 % 77.85 %	24.40 % 18.70 %	1.27 % 3.45 %
Home & Garden	3198 30943	2374 24153	790 5774	34 1016	74.23 % 78.06 %	24.70 % 18.66 %	1.06 % 3.28 %
Finance	3213 30946	2065 22247	1111 7521	37 1178	64.27 % 71.89 %	34.58 % 24.30 %	1.15 % 3.81 %
Health	3194 30964	2052 22467	1109 7309	33 1188	64.25 % 72.56 %	34.72 % 23.60 %	1.03 % 3.84 %
Pets	3075 31079	2277 23955	768 5995	30 1129	74.05 % 77.08 %	24.98 % 19.29 %	0.98 % 3.63 %
Sport & Fitness	3244 30781	2247 22759	961 6777	36 1245	69.27 % 73.94 %	29.62 % 22.02 %	1.11 % 4.04 %
Job & Career	3038 30837	2106 22586	898 7048	34 1203	69.32 % 73.24 %	29.56 % 22.86 %	1.12 % 3.90 %
Dating	3120 31066	1854 21844	1226 7943	40 1279	59.42 % 70.31 %	39.29 % 25.57 %	1.28 % 4.12 %
Other	3291 31341	2453 24155	810 6148	28 1038	74.54 % 77.07 %	24.61 % 19.62 %	0.85 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 40942	2512 29395	1366 9991	40 1556	64.11 % 71.80 %	34.86 % 24.40 %	1.02 % 3.80 %
Outlook Mail	4078 40311	2660 29211	1375 9496	43 1604	65.23 % 72.46 %	33.72 % 23.56 %	1.05 % 3.98 %
Yahoo Mail	4200 40103	2966 30044	1187 8592	47 1467	70.62 % 74.92 %	28.26 % 21.42 %	1.12 % 3.66 %
AOL Mail	4366 39994	3106 29840	1213 8590	47 1564	71.14 % 74.61 %	27.78 % 21.48 %	1.08 % 3.91 %
Mail.com	4218 40043	3033 30442	1137 8159	48 1442	71.91 % 76.02 %	26.96 % 20.38 %	1.14 % 3.60 %
Yandex Mail	4051 40330	2782 29560	1223 9190	46 1580	68.67 % 73.30 %	30.19 % 22.79 %	1.14 % 3.92 %
GMX Mail	4002 40086	2712 30280	1243 8381	47 1425	67.77 % 75.54 %	31.06 % 20.91 %	1.17 % 3.55 %
Zoho Mail	3898 40093	2817 30857	1038 7887	43 1349	72.27 % 76.96 %	26.63 % 19.67 %	1.10 % 3.36 %
ProtonMail	3953 39850	2797 30607	1112 7873	44 1370	70.76 % 76.81 %	28.13 % 19.76 %	1.11 % 3.44 %
Custom Mail	4154 40069	3064 31130	1049 7552	41 1387	73.76 % 77.69 %	25.25 % 18.85 %	0.99 % 3.46 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.