Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 538.934	28.449 426.502	11.943 94.551	446 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 79.14 %	29.24 % 17.54 %	1.09 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 41711	2310 34147	763 6359	35 1158	74.32 % 81.87 %	24.55 % 15.25 %	1.13 % 2.78 %
Elektronics	3168 41299	2203 32983	930 7007	35 1275	69.54 % 79.86 %	29.36 % 16.97 %	1.10 % 3.09 %
Entertainment	3097 41381	2149 32673	920 7270	28 1387	69.39 % 78.96 %	29.71 % 17.57 %	0.90 % 3.35 %
Cosmetics & Beauty	3104 41440	2138 32699	928 7333	38 1377	68.88 % 78.91 %	29.90 % 17.70 %	1.22 % 3.32 %
Food & Drink	2988 41789	2221 34098	729 6465	38 1192	74.33 % 81.60 %	24.40 % 15.47 %	1.27 % 2.85 %
Home & Garden	3198 41616	2374 34058	790 6330	34 1199	74.23 % 81.84 %	24.70 % 15.21 %	1.06 % 2.88 %
Finance	3213 40917	2065 31191	1111 8195	37 1493	64.27 % 76.23 %	34.58 % 20.03 %	1.15 % 3.65 %
Health	3194 41159	2052 31695	1109 8040	33 1394	64.25 % 77.01 %	34.72 % 19.53 %	1.03 % 3.39 %
Pets	3075 41883	2277 33893	768 6695	30 1233	74.05 % 80.92 %	24.98 % 15.99 %	0.98 % 2.94 %
Sport & Fitness	3244 41437	2247 32356	961 7657	36 1378	69.27 % 78.08 %	29.62 % 18.48 %	1.11 % 3.33 %
Job & Career	3038 41673	2106 32225	898 7971	34 1472	69.32 % 77.33 %	29.56 % 19.13 %	1.12 % 3.53 %
Dating	3120 41160	1854 30882	1226 8686	40 1510	59.42 % 75.03 %	39.29 % 21.10 %	1.28 % 3.67 %
Other	3291 41469	2453 33602	810 6543	28 1285	74.54 % 81.03 %	24.61 % 15.78 %	0.85 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 50327	2512 38109	1366 10375	40 1823	64.11 % 75.72 %	34.86 % 20.62 %	1.02 % 3.62 %
Outlook Mail	4078 50746	2660 38894	1375 10005	43 1811	65.23 % 76.64 %	33.72 % 19.72 %	1.05 % 3.57 %
Yahoo Mail	4200 50124	2966 39412	1187 9018	47 1643	70.62 % 78.63 %	28.26 % 17.99 %	1.12 % 3.28 %
AOL Mail	4366 50850	3106 39950	1213 9161	47 1676	71.14 % 78.56 %	27.78 % 18.02 %	1.08 % 3.30 %
Mail.com	4218 50932	3033 40608	1137 8725	48 1586	71.91 % 79.73 %	26.96 % 17.13 %	1.14 % 3.11 %
Yandex Mail	4051 50208	2782 38841	1223 9576	46 1731	68.67 % 77.36 %	30.19 % 19.07 %	1.14 % 3.45 %
GMX Mail	4002 50619	2712 40400	1243 8690	47 1508	67.77 % 79.81 %	31.06 % 17.17 %	1.17 % 2.98 %
Zoho Mail	3898 51001	2817 41076	1038 8333	43 1545	72.27 % 80.54 %	26.63 % 16.34 %	1.10 % 3.03 %
ProtonMail	3953 50241	2797 40670	1112 8133	44 1413	70.76 % 80.95 %	28.13 % 16.19 %	1.11 % 2.81 %
Custom Mail	4154 50022	3064 40947	1049 7624	41 1388	73.76 % 81.86 %	25.25 % 15.24 %	0.99 % 2.77 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.