Newsletter2Go and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 541.810	28.449 410.419	11.943 111.346	446 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.75 %	29.24 % 20.55 %	1.09 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 42038	2310 32868	763 7703	35 1505	74.32 % 78.19 %	24.55 % 18.32 %	1.13 % 3.58 %
Elektronics	3168 41748	2203 31892	930 8361	35 1539	69.54 % 76.39 %	29.36 % 20.03 %	1.10 % 3.69 %
Entertainment	3097 42303	2149 31937	920 8832	28 1592	69.39 % 75.50 %	29.71 % 20.88 %	0.90 % 3.76 %
Cosmetics & Beauty	3104 41262	2138 31230	928 8448	38 1628	68.88 % 75.69 %	29.90 % 20.47 %	1.22 % 3.95 %
Food & Drink	2988 41435	2221 32434	729 7551	38 1477	74.33 % 78.28 %	24.40 % 18.22 %	1.27 % 3.56 %
Home & Garden	3198 41564	2374 32591	790 7599	34 1437	74.23 % 78.41 %	24.70 % 18.28 %	1.06 % 3.46 %
Finance	3213 41551	2065 30351	1111 9606	37 1622	64.27 % 73.05 %	34.58 % 23.12 %	1.15 % 3.90 %
Health	3194 41572	2052 30670	1109 9342	33 1627	64.25 % 73.78 %	34.72 % 22.47 %	1.03 % 3.91 %
Pets	3075 42038	2277 32602	768 7946	30 1576	74.05 % 77.55 %	24.98 % 18.90 %	0.98 % 3.75 %
Sport & Fitness	3244 41365	2247 30906	961 8800	36 1730	69.27 % 74.72 %	29.62 % 21.27 %	1.11 % 4.18 %
Job & Career	3038 41475	2106 30651	898 9159	34 1703	69.32 % 73.90 %	29.56 % 22.08 %	1.12 % 4.11 %
Dating	3120 41798	1854 30029	1226 10051	40 1767	59.42 % 71.84 %	39.29 % 24.05 %	1.28 % 4.23 %
Other	3291 41661	2453 32258	810 7948	28 1472	74.54 % 77.43 %	24.61 % 19.08 %	0.85 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 51489	2512 37163	1366 12256	40 2103	64.11 % 72.18 %	34.86 % 23.80 %	1.02 % 4.08 %
Outlook Mail	4078 50773	2660 37212	1375 11524	43 2102	65.23 % 73.29 %	33.72 % 22.70 %	1.05 % 4.14 %
Yahoo Mail	4200 50569	2966 38124	1187 10555	47 1933	70.62 % 75.39 %	28.26 % 20.87 %	1.12 % 3.82 %
AOL Mail	4366 50865	3106 38277	1213 10627	47 2009	71.14 % 75.25 %	27.78 % 20.89 %	1.08 % 3.95 %
Mail.com	4218 50802	3033 38870	1137 10061	48 1894	71.91 % 76.51 %	26.96 % 19.80 %	1.14 % 3.73 %
Yandex Mail	4051 51067	2782 37826	1223 11264	46 2025	68.67 % 74.07 %	30.19 % 22.06 %	1.14 % 3.97 %
GMX Mail	4002 50545	2712 38575	1243 10188	47 1834	67.77 % 76.32 %	31.06 % 20.16 %	1.17 % 3.63 %
Zoho Mail	3898 50956	2817 39466	1038 9761	43 1791	72.27 % 77.45 %	26.63 % 19.16 %	1.10 % 3.51 %
ProtonMail	3953 50251	2797 38938	1112 9596	44 1754	70.76 % 77.49 %	28.13 % 19.10 %	1.11 % 3.49 %
Custom Mail	4154 50579	3064 39520	1049 9312	41 1788	73.76 % 78.14 %	25.25 % 18.41 %	0.99 % 3.54 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.