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Benchmark Email Email Deliverability Report for the year 2020 (July)

In this email deliverability report for Benchmark Email (July 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 7.850 emails were sent with Benchmark Email. A total of 4.676 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.941 emails ended up in the spam folder. 233 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0166.177
(77.06 %) 		1.721
(21.47 %) 		118
(1.47 %)
AWeber 7.9366.062
(76.39 %) 		1.779
(22.42 %) 		95
(1.20 %)
CleverReach 8.1086.083
(75.02 %) 		1.920
(23.68 %) 		105
(1.30 %)
Clever Elements 7.8985.888
(74.55 %) 		1.899
(24.04 %) 		111
(1.41 %)
Mailify 8.3236.035
(72.51 %) 		2.131
(25.60 %) 		157
(1.89 %)
CampaignMonitor 8.2945.810
(70.05 %) 		2.379
(28.68 %) 		105
(1.27 %)
SendInBlue 8.2285.672
(68.94 %) 		2.375
(28.86 %) 		181
(2.20 %)
Klick-Tipp 8.1325.558
(68.35 %) 		2.464
(30.30 %) 		110
(1.35 %)
Rapidmail 7.9985.406
(67.59 %) 		2.441
(30.52 %) 		151
(1.89 %)
ActiveCampaign 8.4935.718
(67.33 %) 		2.657
(31.28 %) 		118
(1.39 %)
Constant Contact 7.5525.052
(66.90 %) 		2.292
(30.35 %) 		208
(2.75 %)
Mailjet 7.6445.082
(66.48 %) 		2.430
(31.79 %) 		132
(1.73 %)
SendPulse 8.3635.466
(65.36 %) 		2.812
(33.62 %) 		85
(1.02 %)
Moosend 8.2805.343
(64.53 %) 		2.757
(33.30 %) 		180
(2.17 %)
HubSpot 8.1825.208
(63.65 %) 		2.793
(34.14 %) 		181
(2.21 %)
ConvertKit 8.1634.963
(60.80 %) 		2.982
(36.53 %) 		218
(2.67 %)
Benchmark Email 7.8504.676
(59.57 %) 		2.941
(37.46 %) 		233
(2.97 %)
MailChimp 8.5275.074
(59.51 %) 		3.270
(38.35 %) 		183
(2.15 %)
MailerLite 8.4084.878
(58.02 %) 		3.321
(39.50 %) 		209
(2.49 %)
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Benchmark Email email deliverability providers comparison 2020 (July)
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Email deliverability rates for Benchmark Email and other providers comparison

59.57 % of 7.850 emails sent with Benchmark Email ended up in the recipient's main mailbox. 37.46 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.97 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.06 %
(6.177) 		21.47 %
(1.721) 		1.47 %
(118)
AWeber 76.39 %
(6.062) 		22.42 %
(1.779) 		1.20 %
(95)
CleverReach 75.02 %
(6.083) 		23.68 %
(1.920) 		1.30 %
(105)
Clever Elements 74.55 %
(5.888) 		24.04 %
(1.899) 		1.41 %
(111)
Mailify 72.51 %
(6.035) 		25.60 %
(2.131) 		1.89 %
(157)
CampaignMonitor 70.05 %
(5.810) 		28.68 %
(2.379) 		1.27 %
(105)
SendInBlue 68.94 %
(5.672) 		28.86 %
(2.375) 		2.20 %
(181)
Klick-Tipp 68.35 %
(5.558) 		30.30 %
(2.464) 		1.35 %
(110)
Rapidmail 67.59 %
(5.406) 		30.52 %
(2.441) 		1.89 %
(151)
ActiveCampaign 67.33 %
(5.718) 		31.28 %
(2.657) 		1.39 %
(118)
Constant Contact 66.90 %
(5.052) 		30.35 %
(2.292) 		2.75 %
(208)
Mailjet 66.48 %
(5.082) 		31.79 %
(2.430) 		1.73 %
(132)
SendPulse 65.36 %
(5.466) 		33.62 %
(2.812) 		1.02 %
(85)
Moosend 64.53 %
(5.343) 		33.30 %
(2.757) 		2.17 %
(180)
HubSpot 63.65 %
(5.208) 		34.14 %
(2.793) 		2.21 %
(181)
ConvertKit 60.80 %
(4.963) 		36.53 %
(2.982) 		2.67 %
(218)
Benchmark Email 59.57 %
(4.676) 		37.46 %
(2.941) 		2.97 %
(233)
MailChimp 59.51 %
(5.074) 		38.35 %
(3.270) 		2.15 %
(183)
MailerLite 58.02 %
(4.878) 		39.50 %
(3.321) 		2.49 %
(209)
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Benchmark Email email deliverability rates providers comparison 2020 (July)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Food & Drink, Clothing, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 5873861851665.76 %31.52 %2.73 %
Food & Drink 6063931951864.85 %32.18 %2.97 %
Clothing 5243341741663.74 %33.21 %3.05 %
Other 6133902041963.62 %33.28 %3.10 %
Pets 5583541871763.44 %33.51 %3.05 %
Elektronics 6503912392060.15 %36.77 %3.08 %
Job & Career 5973542261759.30 %37.86 %2.85 %
Cosmetics & Beauty 5643332141759.04 %37.94 %3.01 %
Entertainment 6313722421758.95 %38.35 %2.69 %
Sport & Fitness 5983502301858.53 %38.46 %3.01 %
Finance 5252882221554.86 %42.29 %2.86 %
Health 7934333352554.60 %42.24 %3.15 %
Dating 6042982881849.34 %47.68 %2.98 %
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Benchmark Email email deliverability by category 2020 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8285282762463.77 %33.33 %2.90 %
Mail.com 7134432511962.13 %35.20 %2.66 %
Zoho Mail 8315162892662.09 %34.78 %3.13 %
Yahoo Mail 8164923002460.29 %36.76 %2.94 %
ProtonMail 6954192562060.29 %36.83 %2.88 %
AOL Mail 7534512802259.89 %37.18 %2.92 %
Yandex Mail 8024743042459.10 %37.91 %2.99 %
GMX Mail 7714433052357.46 %39.56 %2.98 %
Outlook Mail 8774993502856.90 %39.91 %3.19 %
Gmail 7644113302353.80 %43.19 %3.01 %
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Benchmark Email email deliverability by email service provider 2020 (July)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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