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Benchmark Email Email Deliverability Report for the year 2023 (February)

In this email deliverability report for Benchmark Email (February 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.858 emails were sent with Benchmark Email. A total of 5.552 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.045 emails ended up in the spam folder. 261 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8565.834
(85.09 %) 		811
(11.83 %) 		211
(3.08 %)
ActiveCampaign 6.9245.883
(84.97 %) 		815
(11.77 %) 		226
(3.26 %)
Klick-Tipp 6.7925.760
(84.81 %) 		789
(11.62 %) 		243
(3.58 %)
CampaignMonitor 7.0625.964
(84.45 %) 		829
(11.74 %) 		269
(3.81 %)
Rapidmail 6.8485.777
(84.36 %) 		839
(12.25 %) 		232
(3.39 %)
Mailjet 6.6605.615
(84.31 %) 		797
(11.97 %) 		248
(3.72 %)
CleverReach 6.9145.746
(83.11 %) 		907
(13.12 %) 		261
(3.77 %)
Moosend 6.7835.632
(83.03 %) 		901
(13.28 %) 		250
(3.69 %)
HubSpot 6.8465.677
(82.92 %) 		947
(13.83 %) 		222
(3.24 %)
AWeber 7.0125.789
(82.56 %) 		947
(13.51 %) 		276
(3.94 %)
SendInBlue 6.8395.595
(81.81 %) 		995
(14.55 %) 		249
(3.64 %)
Benchmark Email 6.8585.552
(80.96 %) 		1.045
(15.24 %) 		261
(3.81 %)
ConvertKit 6.6585.382
(80.84 %) 		1.010
(15.17 %) 		266
(4.00 %)
Constant Contact 6.8875.537
(80.40 %) 		1.051
(15.26 %) 		299
(4.34 %)
Mailify 6.8645.517
(80.38 %) 		1.034
(15.06 %) 		313
(4.56 %)
MailerLite 6.6095.284
(79.95 %) 		1.058
(16.01 %) 		267
(4.04 %)
MailChimp 6.7085.318
(79.28 %) 		1.086
(16.19 %) 		304
(4.53 %)
SendPulse 6.7745.258
(77.62 %) 		1.202
(17.74 %) 		314
(4.64 %)
Clever Elements 6.8485.200
(75.93 %) 		1.304
(19.04 %) 		344
(5.02 %)
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Benchmark Email email deliverability providers comparison 2023 (February)
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Email deliverability rates for Benchmark Email and other providers comparison

80.96 % of 6.858 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.81 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.09 %
(5.834) 		11.83 %
(811) 		3.08 %
(211)
ActiveCampaign 84.97 %
(5.883) 		11.77 %
(815) 		3.26 %
(226)
Klick-Tipp 84.81 %
(5.760) 		11.62 %
(789) 		3.58 %
(243)
CampaignMonitor 84.45 %
(5.964) 		11.74 %
(829) 		3.81 %
(269)
Rapidmail 84.36 %
(5.777) 		12.25 %
(839) 		3.39 %
(232)
Mailjet 84.31 %
(5.615) 		11.97 %
(797) 		3.72 %
(248)
CleverReach 83.11 %
(5.746) 		13.12 %
(907) 		3.77 %
(261)
Moosend 83.03 %
(5.632) 		13.28 %
(901) 		3.69 %
(250)
HubSpot 82.92 %
(5.677) 		13.83 %
(947) 		3.24 %
(222)
AWeber 82.56 %
(5.789) 		13.51 %
(947) 		3.94 %
(276)
SendInBlue 81.81 %
(5.595) 		14.55 %
(995) 		3.64 %
(249)
Benchmark Email 80.96 %
(5.552) 		15.24 %
(1.045) 		3.81 %
(261)
ConvertKit 80.84 %
(5.382) 		15.17 %
(1.010) 		4.00 %
(266)
Constant Contact 80.40 %
(5.537) 		15.26 %
(1.051) 		4.34 %
(299)
Mailify 80.38 %
(5.517) 		15.06 %
(1.034) 		4.56 %
(313)
MailerLite 79.95 %
(5.284) 		16.01 %
(1.058) 		4.04 %
(267)
MailChimp 79.28 %
(5.318) 		16.19 %
(1.086) 		4.53 %
(304)
SendPulse 77.62 %
(5.258) 		17.74 %
(1.202) 		4.64 %
(314)
Clever Elements 75.93 %
(5.200) 		19.04 %
(1.304) 		5.02 %
(344)
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Benchmark Email email deliverability rates providers comparison 2023 (February)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Home & Garden, Food & Drink, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Cosmetics & Beauty and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 554466731584.12 %13.18 %2.71 %
Home & Garden 529442681983.55 %12.85 %3.59 %
Food & Drink 510425671883.33 %13.14 %3.53 %
Pets 524433751682.63 %14.31 %3.05 %
Elektronics 529436771682.42 %14.56 %3.02 %
Sport & Fitness 550449871481.64 %15.82 %2.55 %
Entertainment 502409741981.47 %14.74 %3.78 %
Other 553449802481.19 %14.47 %4.34 %
Health 469375791579.96 %16.84 %3.20 %
Cosmetics & Beauty 515410792679.61 %15.34 %5.05 %
Dating 540429931879.44 %17.22 %3.33 %
Job & Career 535413952777.20 %17.76 %5.05 %
Finance 548416983475.91 %17.88 %6.20 %
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Benchmark Email email deliverability by category 2023 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, AOL Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 699591921684.55 %13.16 %2.29 %
GMX Mail 667555931983.21 %13.94 %2.85 %
Custom Mail 717592962982.57 %13.39 %4.04 %
Zoho Mail 7085821002682.20 %14.12 %3.67 %
Mail.com 6955691032381.87 %14.82 %3.31 %
Yahoo Mail 6755461072280.89 %15.85 %3.26 %
Yandex Mail 6735361172079.64 %17.38 %2.97 %
Outlook Mail 6925461163078.90 %16.76 %4.34 %
AOL Mail 6755281093878.22 %16.15 %5.63 %
Gmail 6575071123877.17 %17.05 %5.78 %
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Benchmark Email email deliverability by email service provider 2023 (February)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

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References and Resources

Further resources and references for Benchmark Email.

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