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Benchmark Email Email Deliverability Report for the year 2020 (May)

In this email deliverability report for Benchmark Email (May 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 7.821 emails were sent with Benchmark Email. A total of 5.262 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.256 emails ended up in the spam folder. 303 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0396.094
(75.81 %)
1.875
(23.32 %)
70
(0.87 %)
CleverReach 8.2386.159
(74.76 %)
1.947
(23.63 %)
132
(1.60 %)
Clever Elements 8.1456.010
(73.79 %)
2.024
(24.85 %)
111
(1.36 %)
AWeber 8.0175.896
(73.54 %)
1.969
(24.56 %)
152
(1.90 %)
HubSpot 8.4365.907
(70.02 %)
2.350
(27.86 %)
179
(2.12 %)
MailChimp 8.2315.735
(69.68 %)
2.327
(28.27 %)
169
(2.05 %)
Klick-Tipp 8.0675.561
(68.94 %)
2.417
(29.96 %)
89
(1.10 %)
Moosend 8.1265.513
(67.84 %)
2.460
(30.27 %)
153
(1.88 %)
Constant Contact 8.3025.623
(67.73 %)
2.425
(29.21 %)
254
(3.06 %)
Benchmark Email 7.8215.262
(67.28 %)
2.256
(28.85 %)
303
(3.87 %)
CampaignMonitor 8.1235.404
(66.53 %)
2.574
(31.69 %)
145
(1.79 %)
Rapidmail 7.9455.265
(66.27 %)
2.573
(32.39 %)
107
(1.35 %)
MailerLite 8.2035.416
(66.02 %)
2.639
(32.17 %)
148
(1.80 %)
SendPulse 7.9165.162
(65.21 %)
2.684
(33.91 %)
70
(0.88 %)
Mailjet 8.0465.192
(64.53 %)
2.713
(33.72 %)
141
(1.75 %)
ActiveCampaign 8.4525.395
(63.83 %)
2.907
(34.39 %)
150
(1.77 %)
Mailify 7.8574.944
(62.92 %)
2.782
(35.41 %)
131
(1.67 %)
ConvertKit 8.3075.146
(61.95 %)
2.976
(35.83 %)
185
(2.23 %)
SendInBlue 8.3744.995
(59.65 %)
3.125
(37.32 %)
254
(3.03 %)
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Benchmark Email email deliverability providers comparison 2020 (May)
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Email deliverability rates for Benchmark Email and other providers comparison

67.28 % of 7.821 emails sent with Benchmark Email ended up in the recipient's main mailbox. 28.85 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.87 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 75.81 %
(6.094)
23.32 %
(1.875)
0.87 %
(70)
CleverReach 74.76 %
(6.159)
23.63 %
(1.947)
1.60 %
(132)
Clever Elements 73.79 %
(6.010)
24.85 %
(2.024)
1.36 %
(111)
AWeber 73.54 %
(5.896)
24.56 %
(1.969)
1.90 %
(152)
HubSpot 70.02 %
(5.907)
27.86 %
(2.350)
2.12 %
(179)
MailChimp 69.68 %
(5.735)
28.27 %
(2.327)
2.05 %
(169)
Klick-Tipp 68.94 %
(5.561)
29.96 %
(2.417)
1.10 %
(89)
Moosend 67.84 %
(5.513)
30.27 %
(2.460)
1.88 %
(153)
Constant Contact 67.73 %
(5.623)
29.21 %
(2.425)
3.06 %
(254)
Benchmark Email 67.28 %
(5.262)
28.85 %
(2.256)
3.87 %
(303)
CampaignMonitor 66.53 %
(5.404)
31.69 %
(2.574)
1.79 %
(145)
Rapidmail 66.27 %
(5.265)
32.39 %
(2.573)
1.35 %
(107)
MailerLite 66.02 %
(5.416)
32.17 %
(2.639)
1.80 %
(148)
SendPulse 65.21 %
(5.162)
33.91 %
(2.684)
0.88 %
(70)
Mailjet 64.53 %
(5.192)
33.72 %
(2.713)
1.75 %
(141)
ActiveCampaign 63.83 %
(5.395)
34.39 %
(2.907)
1.77 %
(150)
Mailify 62.92 %
(4.944)
35.41 %
(2.782)
1.67 %
(131)
ConvertKit 61.95 %
(5.146)
35.83 %
(2.976)
2.23 %
(185)
SendInBlue 59.65 %
(4.995)
37.32 %
(3.125)
3.03 %
(254)
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Benchmark Email email deliverability rates providers comparison 2020 (May)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Pets, Home & Garden, Other, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 5954291432372.10 %24.03 %3.87 %
Home & Garden 6204471492472.10 %24.03 %3.87 %
Other 7415301813071.52 %24.43 %4.05 %
Food & Drink 6294491552571.38 %24.64 %3.97 %
Clothing 5794071492370.29 %25.73 %3.97 %
Sport & Fitness 6034051742467.16 %28.86 %3.98 %
Elektronics 5633781642167.14 %29.13 %3.73 %
Job & Career 7685112263166.54 %29.43 %4.04 %
Entertainment 5013331491966.47 %29.74 %3.79 %
Cosmetics & Beauty 6084021812566.12 %29.77 %4.11 %
Health 5613441972061.32 %35.12 %3.57 %
Finance 5893602072261.12 %35.14 %3.74 %
Dating 4642671811657.54 %39.01 %3.45 %
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Benchmark Email email deliverability by category 2020 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6414561602571.14 %24.96 %3.90 %
Zoho Mail 7815502022970.42 %25.86 %3.71 %
Mail.com 7295091903069.82 %26.06 %4.12 %
Yahoo Mail 7715352072969.39 %26.85 %3.76 %
AOL Mail 7465112072868.50 %27.75 %3.75 %
ProtonMail 9206222623667.61 %28.48 %3.91 %
Yandex Mail 7815182333066.33 %29.83 %3.84 %
GMX Mail 8275432533165.66 %30.59 %3.75 %
Outlook Mail 7804912583162.95 %33.08 %3.97 %
Gmail 8455272843462.37 %33.61 %4.02 %
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Benchmark Email email deliverability by email service provider 2020 (May)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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