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Benchmark Email Email Deliverability Report for the year 2020 (February)

In this email deliverability report for Benchmark Email (February 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 8.204 emails were sent with Benchmark Email. A total of 5.313 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.617 emails ended up in the spam folder. 274 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.6446.681
(77.29 %) 		1.898
(21.96 %) 		65
(0.75 %)
Clever Elements 8.1226.197
(76.30 %) 		1.798
(22.14 %) 		127
(1.56 %)
GetResponse 8.0606.088
(75.53 %) 		1.884
(23.37 %) 		88
(1.09 %)
Newsletter2Go 8.0875.865
(72.52 %) 		2.126
(26.29 %) 		96
(1.19 %)
CampaignMonitor 8.0585.812
(72.13 %) 		2.123
(26.35 %) 		123
(1.53 %)
CleverReach 8.0915.770
(71.31 %) 		2.166
(26.77 %) 		155
(1.92 %)
Moosend 7.9095.591
(70.69 %) 		2.181
(27.58 %) 		137
(1.73 %)
MailerLite 7.9095.553
(70.21 %) 		2.216
(28.02 %) 		140
(1.77 %)
AWeber 8.0435.622
(69.90 %) 		2.333
(29.01 %) 		88
(1.09 %)
ConvertKit 7.5575.266
(69.68 %) 		2.101
(27.80 %) 		190
(2.51 %)
Klick-Tipp 8.0705.528
(68.50 %) 		2.438
(30.21 %) 		104
(1.29 %)
SendPulse 8.0205.468
(68.18 %) 		2.449
(30.54 %) 		103
(1.28 %)
HubSpot 8.4005.721
(68.11 %) 		2.556
(30.43 %) 		123
(1.46 %)
Constant Contact 7.4925.023
(67.04 %) 		2.235
(29.83 %) 		234
(3.12 %)
Mailify 7.9545.304
(66.68 %) 		2.492
(31.33 %) 		158
(1.99 %)
Benchmark Email 8.2045.313
(64.76 %) 		2.617
(31.90 %) 		274
(3.34 %)
MailChimp 7.7694.960
(63.84 %) 		2.631
(33.87 %) 		178
(2.29 %)
Rapidmail 7.9764.821
(60.44 %) 		3.002
(37.64 %) 		153
(1.92 %)
Mailjet 7.9704.726
(59.30 %) 		3.089
(38.76 %) 		155
(1.94 %)
SendInBlue 8.1454.746
(58.27 %) 		3.147
(38.64 %) 		252
(3.09 %)
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Benchmark Email email deliverability providers comparison 2020 (February)
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Email deliverability rates for Benchmark Email and other providers comparison

64.76 % of 8.204 emails sent with Benchmark Email ended up in the recipient's main mailbox. 31.90 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.34 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 77.29 %
(6.681) 		21.96 %
(1.898) 		0.75 %
(65)
Clever Elements 76.30 %
(6.197) 		22.14 %
(1.798) 		1.56 %
(127)
GetResponse 75.53 %
(6.088) 		23.37 %
(1.884) 		1.09 %
(88)
Newsletter2Go 72.52 %
(5.865) 		26.29 %
(2.126) 		1.19 %
(96)
CampaignMonitor 72.13 %
(5.812) 		26.35 %
(2.123) 		1.53 %
(123)
CleverReach 71.31 %
(5.770) 		26.77 %
(2.166) 		1.92 %
(155)
Moosend 70.69 %
(5.591) 		27.58 %
(2.181) 		1.73 %
(137)
MailerLite 70.21 %
(5.553) 		28.02 %
(2.216) 		1.77 %
(140)
AWeber 69.90 %
(5.622) 		29.01 %
(2.333) 		1.09 %
(88)
ConvertKit 69.68 %
(5.266) 		27.80 %
(2.101) 		2.51 %
(190)
Klick-Tipp 68.50 %
(5.528) 		30.21 %
(2.438) 		1.29 %
(104)
SendPulse 68.18 %
(5.468) 		30.54 %
(2.449) 		1.28 %
(103)
HubSpot 68.11 %
(5.721) 		30.43 %
(2.556) 		1.46 %
(123)
Constant Contact 67.04 %
(5.023) 		29.83 %
(2.235) 		3.12 %
(234)
Mailify 66.68 %
(5.304) 		31.33 %
(2.492) 		1.99 %
(158)
Benchmark Email 64.76 %
(5.313) 		31.90 %
(2.617) 		3.34 %
(274)
MailChimp 63.84 %
(4.960) 		33.87 %
(2.631) 		2.29 %
(178)
Rapidmail 60.44 %
(4.821) 		37.64 %
(3.002) 		1.92 %
(153)
Mailjet 59.30 %
(4.726) 		38.76 %
(3.089) 		1.94 %
(155)
SendInBlue 58.27 %
(4.746) 		38.64 %
(3.147) 		3.09 %
(252)
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Benchmark Email email deliverability rates providers comparison 2020 (February)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Clothing, Other, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 5613931501870.05 %26.74 %3.21 %
Clothing 5223641421669.73 %27.20 %3.07 %
Other 6154271672169.43 %27.15 %3.41 %
Home & Garden 7204961992568.89 %27.64 %3.47 %
Pets 7114891972568.78 %27.71 %3.52 %
Job & Career 5053321561765.74 %30.89 %3.37 %
Elektronics 6594312062265.40 %31.26 %3.34 %
Cosmetics & Beauty 7524842412764.36 %32.05 %3.59 %
Entertainment 7434762422564.06 %32.57 %3.36 %
Sport & Fitness 4733021551663.85 %32.77 %3.38 %
Finance 6073622261959.64 %37.23 %3.13 %
Health 6673922522358.77 %37.78 %3.45 %
Dating 6693652842054.56 %42.45 %2.99 %
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Benchmark Email email deliverability by category 2020 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Mail.com and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9946772843368.11 %28.57 %3.32 %
Mail.com 7364942182467.12 %29.62 %3.26 %
AOL Mail 8025372402566.96 %29.93 %3.12 %
Zoho Mail 8445632532866.71 %29.98 %3.32 %
Yahoo Mail 8255442542765.94 %30.79 %3.27 %
Yandex Mail 7724992462764.64 %31.87 %3.50 %
ProtonMail 8445452712864.57 %32.11 %3.32 %
GMX Mail 7864962632763.10 %33.46 %3.44 %
Outlook Mail 8074942862761.21 %35.44 %3.35 %
Gmail 7944643022858.44 %38.04 %3.53 %
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Benchmark Email email deliverability by email service provider 2020 (February)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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Benchmark Email
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Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

No references or resources found.