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Benchmark Email Email Deliverability Report for the year 2020 (September)

In this email deliverability report for Benchmark Email (September 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 8.756 emails were sent with Benchmark Email. A total of 5.954 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.520 emails ended up in the spam folder. 282 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.1786.410
(78.38 %)
1.674
(20.47 %)
94
(1.15 %)
GetResponse 8.4626.597
(77.96 %)
1.776
(20.99 %)
89
(1.05 %)
CleverReach 8.4406.459
(76.53 %)
1.825
(21.62 %)
156
(1.85 %)
Moosend 7.8945.718
(72.43 %)
2.022
(25.61 %)
154
(1.95 %)
Clever Elements 8.2435.940
(72.06 %)
2.202
(26.71 %)
101
(1.23 %)
HubSpot 8.0505.770
(71.68 %)
2.145
(26.65 %)
135
(1.68 %)
MailChimp 8.1825.775
(70.58 %)
2.218
(27.11 %)
189
(2.31 %)
CampaignMonitor 8.2435.789
(70.23 %)
2.330
(28.27 %)
124
(1.50 %)
ConvertKit 7.9335.563
(70.12 %)
2.182
(27.51 %)
188
(2.37 %)
Mailjet 8.3895.818
(69.35 %)
2.440
(29.09 %)
131
(1.56 %)
Constant Contact 8.0765.562
(68.87 %)
2.319
(28.71 %)
195
(2.41 %)
Klick-Tipp 8.0425.535
(68.83 %)
2.407
(29.93 %)
100
(1.24 %)
Benchmark Email 8.7565.954
(68.00 %)
2.520
(28.78 %)
282
(3.22 %)
Rapidmail 8.4165.701
(67.74 %)
2.602
(30.92 %)
113
(1.34 %)
Mailify 8.3015.550
(66.86 %)
2.590
(31.20 %)
161
(1.94 %)
MailerLite 7.3604.828
(65.60 %)
2.390
(32.47 %)
142
(1.93 %)
ActiveCampaign 8.3275.413
(65.01 %)
2.756
(33.10 %)
158
(1.90 %)
SendPulse 8.6945.514
(63.42 %)
3.049
(35.07 %)
131
(1.51 %)
SendInBlue 7.7774.820
(61.98 %)
2.711
(34.86 %)
246
(3.16 %)
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Benchmark Email email deliverability providers comparison 2020 (September)
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Email deliverability rates for Benchmark Email and other providers comparison

68.00 % of 8.756 emails sent with Benchmark Email ended up in the recipient's main mailbox. 28.78 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.22 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 78.38 %
(6.410)
20.47 %
(1.674)
1.15 %
(94)
GetResponse 77.96 %
(6.597)
20.99 %
(1.776)
1.05 %
(89)
CleverReach 76.53 %
(6.459)
21.62 %
(1.825)
1.85 %
(156)
Moosend 72.43 %
(5.718)
25.61 %
(2.022)
1.95 %
(154)
Clever Elements 72.06 %
(5.940)
26.71 %
(2.202)
1.23 %
(101)
HubSpot 71.68 %
(5.770)
26.65 %
(2.145)
1.68 %
(135)
MailChimp 70.58 %
(5.775)
27.11 %
(2.218)
2.31 %
(189)
CampaignMonitor 70.23 %
(5.789)
28.27 %
(2.330)
1.50 %
(124)
ConvertKit 70.12 %
(5.563)
27.51 %
(2.182)
2.37 %
(188)
Mailjet 69.35 %
(5.818)
29.09 %
(2.440)
1.56 %
(131)
Constant Contact 68.87 %
(5.562)
28.71 %
(2.319)
2.41 %
(195)
Klick-Tipp 68.83 %
(5.535)
29.93 %
(2.407)
1.24 %
(100)
Benchmark Email 68.00 %
(5.954)
28.78 %
(2.520)
3.22 %
(282)
Rapidmail 67.74 %
(5.701)
30.92 %
(2.602)
1.34 %
(113)
Mailify 66.86 %
(5.550)
31.20 %
(2.590)
1.94 %
(161)
MailerLite 65.60 %
(4.828)
32.47 %
(2.390)
1.93 %
(142)
ActiveCampaign 65.01 %
(5.413)
33.10 %
(2.756)
1.90 %
(158)
SendPulse 63.42 %
(5.514)
35.07 %
(3.049)
1.51 %
(131)
SendInBlue 61.98 %
(4.820)
34.86 %
(2.711)
3.16 %
(246)
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Benchmark Email email deliverability rates providers comparison 2020 (September)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Pets, Home & Garden, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 6664871582173.12 %23.72 %3.15 %
Pets 6234551482073.03 %23.76 %3.21 %
Home & Garden 6925031662372.69 %23.99 %3.32 %
Food & Drink 7345331782372.62 %24.25 %3.13 %
Other 6124431501972.39 %24.51 %3.10 %
Cosmetics & Beauty 7124842042467.98 %28.65 %3.37 %
Entertainment 6904662032167.54 %29.42 %3.04 %
Elektronics 6064091781967.49 %29.37 %3.14 %
Sport & Fitness 7254852162466.90 %29.79 %3.31 %
Job & Career 7314892172566.89 %29.69 %3.42 %
Finance 6193892102062.84 %33.93 %3.23 %
Health 8075012802662.08 %34.70 %3.22 %
Dating 5393102121757.51 %39.33 %3.15 %
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Benchmark Email email deliverability by category 2020 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7885651972671.70 %25.00 %3.30 %
Zoho Mail 8986332362970.49 %26.28 %3.23 %
Mail.com 9826882623270.06 %26.68 %3.26 %
AOL Mail 8746102372769.79 %27.12 %3.09 %
Yahoo Mail 9216362562969.06 %27.80 %3.15 %
ProtonMail 8755992482868.46 %28.34 %3.20 %
Yandex Mail 8045462322667.91 %28.86 %3.23 %
GMX Mail 9576392873166.77 %29.99 %3.24 %
Outlook Mail 8775572912963.51 %33.18 %3.31 %
Gmail 7804812742561.67 %35.13 %3.21 %
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Benchmark Email email deliverability by email service provider 2020 (September)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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