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Benchmark Email Email Deliverability Report for the year 2023
In this email deliverability report for Benchmark Email (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for Benchmark Email and other providers comparison
A total of 54.703 emails were sent with Benchmark Email. A total of 44.282 emails were delivered to the recipient's main mailbox. Of all emails sent, 8.152 emails ended up in the spam folder. 2.269 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 54.469 | 46.679 (85.70 %) | 6.043 (11.09 %) | 1.747 (3.21 %) |
| ActiveCampaign | 54.377 | 46.478 (85.47 %) | 6.175 (11.36 %) | 1.724 (3.17 %) |
| CleverReach | 54.700 | 46.192 (84.45 %) | 6.686 (12.22 %) | 1.822 (3.33 %) |
| Mailjet | 54.766 | 46.216 (84.39 %) | 6.711 (12.25 %) | 1.839 (3.36 %) |
| CampaignMonitor | 54.877 | 46.293 (84.36 %) | 6.724 (12.25 %) | 1.860 (3.39 %) |
| Klick-Tipp | 54.040 | 45.487 (84.17 %) | 6.714 (12.42 %) | 1.839 (3.40 %) |
| HubSpot | 55.221 | 46.017 (83.33 %) | 7.292 (13.21 %) | 1.912 (3.46 %) |
| Rapidmail | 54.294 | 45.148 (83.15 %) | 7.152 (13.17 %) | 1.994 (3.67 %) |
| Moosend | 54.436 | 44.551 (81.84 %) | 7.714 (14.17 %) | 2.171 (3.99 %) |
| AWeber | 54.427 | 44.495 (81.75 %) | 7.826 (14.38 %) | 2.106 (3.87 %) |
| Mailify | 55.030 | 44.767 (81.35 %) | 8.045 (14.62 %) | 2.218 (4.03 %) |
| ConvertKit | 54.843 | 44.565 (81.26 %) | 8.037 (14.65 %) | 2.241 (4.09 %) |
| Benchmark Email | 54.703 | 44.282 (80.95 %) | 8.152 (14.90 %) | 2.269 (4.15 %) |
| SendInBlue | 54.210 | 43.783 (80.77 %) | 8.250 (15.22 %) | 2.177 (4.02 %) |
| MailChimp | 54.335 | 43.743 (80.51 %) | 8.309 (15.29 %) | 2.283 (4.20 %) |
| Constant Contact | 54.257 | 43.121 (79.48 %) | 8.775 (16.17 %) | 2.361 (4.35 %) |
| MailerLite | 54.071 | 42.835 (79.22 %) | 8.808 (16.29 %) | 2.428 (4.49 %) |
| SendPulse | 54.670 | 42.662 (78.04 %) | 9.492 (17.36 %) | 2.516 (4.60 %) |
| Clever Elements | 54.635 | 41.845 (76.59 %) | 10.124 (18.53 %) | 2.666 (4.88 %) |
Email deliverability rates for Benchmark Email and other providers comparison
80.95 % of 54.703 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.90 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.15 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.70 % (46.679) | 11.09 % (6.043) | 3.21 % (1.747) |
| ActiveCampaign | 85.47 % (46.478) | 11.36 % (6.175) | 3.17 % (1.724) |
| CleverReach | 84.45 % (46.192) | 12.22 % (6.686) | 3.33 % (1.822) |
| Mailjet | 84.39 % (46.216) | 12.25 % (6.711) | 3.36 % (1.839) |
| CampaignMonitor | 84.36 % (46.293) | 12.25 % (6.724) | 3.39 % (1.860) |
| Klick-Tipp | 84.17 % (45.487) | 12.42 % (6.714) | 3.40 % (1.839) |
| HubSpot | 83.33 % (46.017) | 13.21 % (7.292) | 3.46 % (1.912) |
| Rapidmail | 83.15 % (45.148) | 13.17 % (7.152) | 3.67 % (1.994) |
| Moosend | 81.84 % (44.551) | 14.17 % (7.714) | 3.99 % (2.171) |
| AWeber | 81.75 % (44.495) | 14.38 % (7.826) | 3.87 % (2.106) |
| Mailify | 81.35 % (44.767) | 14.62 % (8.045) | 4.03 % (2.218) |
| ConvertKit | 81.26 % (44.565) | 14.65 % (8.037) | 4.09 % (2.241) |
| Benchmark Email | 80.95 % (44.282) | 14.90 % (8.152) | 4.15 % (2.269) |
| SendInBlue | 80.77 % (43.783) | 15.22 % (8.250) | 4.02 % (2.177) |
| MailChimp | 80.51 % (43.743) | 15.29 % (8.309) | 4.20 % (2.283) |
| Constant Contact | 79.48 % (43.121) | 16.17 % (8.775) | 4.35 % (2.361) |
| MailerLite | 79.22 % (42.835) | 16.29 % (8.808) | 4.49 % (2.428) |
| SendPulse | 78.04 % (42.662) | 17.36 % (9.492) | 4.60 % (2.516) |
| Clever Elements | 76.59 % (41.845) | 18.53 % (10.124) | 4.88 % (2.666) |
Email deliverability by category
The delivery of the emails with Benchmark Email in the categories Clothing, Food & Drink, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Sport & Fitness.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 4.237 | 3.537 | 550 | 150 | 83.48 % | 12.98 % | 3.54 % |
| Food & Drink | 4.135 | 3.449 | 535 | 151 | 83.41 % | 12.94 % | 3.65 % |
| Home & Garden | 4.200 | 3.502 | 543 | 155 | 83.38 % | 12.93 % | 3.69 % |
| Pets | 4.213 | 3.475 | 596 | 142 | 82.48 % | 14.15 % | 3.37 % |
| Other | 4.197 | 3.433 | 588 | 176 | 81.80 % | 14.01 % | 4.19 % |
| Elektronics | 4.255 | 3.480 | 603 | 172 | 81.79 % | 14.17 % | 4.04 % |
| Entertainment | 4.182 | 3.401 | 624 | 157 | 81.32 % | 14.92 % | 3.75 % |
| Cosmetics & Beauty | 4.091 | 3.297 | 603 | 191 | 80.59 % | 14.74 % | 4.67 % |
| Sport & Fitness | 4.100 | 3.275 | 647 | 178 | 79.88 % | 15.78 % | 4.34 % |
| Health | 4.152 | 3.310 | 658 | 184 | 79.72 % | 15.85 % | 4.43 % |
| Job & Career | 4.341 | 3.403 | 742 | 196 | 78.39 % | 17.09 % | 4.52 % |
| Dating | 4.278 | 3.346 | 724 | 208 | 78.21 % | 16.92 % | 4.86 % |
| Finance | 4.322 | 3.374 | 739 | 209 | 78.07 % | 17.10 % | 4.84 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 5.490 | 4.598 | 708 | 184 | 83.75 % | 12.90 % | 3.35 % |
| ProtonMail | 5.388 | 4.496 | 698 | 194 | 83.44 % | 12.95 % | 3.60 % |
| GMX Mail | 5.428 | 4.507 | 736 | 185 | 83.03 % | 13.56 % | 3.41 % |
| Zoho Mail | 5.494 | 4.512 | 760 | 222 | 82.13 % | 13.83 % | 4.04 % |
| Mail.com | 5.580 | 4.534 | 807 | 239 | 81.25 % | 14.46 % | 4.28 % |
| Yahoo Mail | 5.521 | 4.429 | 861 | 231 | 80.22 % | 15.60 % | 4.18 % |
| AOL Mail | 5.518 | 4.409 | 875 | 234 | 79.90 % | 15.86 % | 4.24 % |
| Outlook Mail | 5.439 | 4.292 | 894 | 253 | 78.91 % | 16.44 % | 4.65 % |
| Gmail | 5.428 | 4.263 | 900 | 265 | 78.54 % | 16.58 % | 4.88 % |
| Yandex Mail | 5.417 | 4.242 | 913 | 262 | 78.31 % | 16.85 % | 4.84 % |
All email deliverability reports for Benchmark Email
All available email deliverability reports for Benchmark Email.
Benchmark Email badges for website
The following badges for Benchmark Email can be embedded into a website.
References and Resources
Further resources and references for Benchmark Email.
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