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Benchmark Email Email Deliverability Report for the year 2023 (October)

In this email deliverability report for Benchmark Email (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.600 emails were sent with Benchmark Email. A total of 5.268 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.044 emails ended up in the spam folder. 288 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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Benchmark Email email deliverability providers comparison 2023 (October)
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Email deliverability rates for Benchmark Email and other providers comparison

79.82 % of 6.600 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.82 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.36 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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Benchmark Email email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Sport & Fitness, Job & Career, Cosmetics & Beauty and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 49141270983.91 %14.26 %1.83 %
Home & Garden 471390651682.80 %13.80 %3.40 %
Clothing 526432722282.13 %13.69 %4.18 %
Pets 492400741881.30 %15.04 %3.66 %
Other 498404742081.12 %14.86 %4.02 %
Entertainment 478385751880.54 %15.69 %3.77 %
Elektronics 530424792780.00 %14.91 %5.09 %
Finance 546432942079.12 %17.22 %3.66 %
Health 508401881978.94 %17.32 %3.74 %
Cosmetics & Beauty 497389802878.27 %16.10 %5.63 %
Job & Career 512398902477.73 %17.58 %4.69 %
Sport & Fitness 489375823276.69 %16.77 %6.54 %
Dating 5624261013575.80 %17.97 %6.23 %
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Benchmark Email email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Mail.com, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Mail.com 605494931881.65 %15.37 %2.98 %
GMX Mail 646526962481.42 %14.86 %3.72 %
Zoho Mail 7095771042881.38 %14.67 %3.95 %
ProtonMail 667540943380.96 %14.09 %4.95 %
Custom Mail 632511883380.85 %13.92 %5.22 %
AOL Mail 6955541122979.71 %16.12 %4.17 %
Yahoo Mail 7065611172879.46 %16.57 %3.97 %
Yandex Mail 6374991092978.34 %17.11 %4.55 %
Outlook Mail 6515091142878.19 %17.51 %4.30 %
Gmail 6524971173876.23 %17.94 %5.83 %
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Benchmark Email email deliverability by email service provider 2023 (October)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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