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Benchmark Email Email Deliverability Report for the year 2020 (April)

In this email deliverability report for Benchmark Email (April 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 7.531 emails were sent with Benchmark Email. A total of 4.637 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.683 emails ended up in the spam folder. 211 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.2406.336
(76.89 %)
1.762
(21.38 %)
142
(1.72 %)
Clever Elements 8.2016.174
(75.28 %)
1.928
(23.51 %)
99
(1.21 %)
GetResponse 8.1846.116
(74.73 %)
1.944
(23.75 %)
124
(1.52 %)
CleverReach 7.7425.661
(73.12 %)
1.985
(25.64 %)
96
(1.24 %)
Klick-Tipp 8.0285.783
(72.04 %)
2.125
(26.47 %)
120
(1.49 %)
ActiveCampaign 8.0905.781
(71.46 %)
2.155
(26.64 %)
154
(1.90 %)
SendPulse 8.0485.690
(70.70 %)
2.271
(28.22 %)
87
(1.08 %)
Rapidmail 8.4045.917
(70.41 %)
2.313
(27.52 %)
174
(2.07 %)
Mailjet 8.2465.588
(67.77 %)
2.488
(30.17 %)
170
(2.06 %)
HubSpot 8.1875.498
(67.16 %)
2.508
(30.63 %)
181
(2.21 %)
CampaignMonitor 8.3535.586
(66.87 %)
2.659
(31.83 %)
108
(1.29 %)
MailerLite 8.3045.550
(66.84 %)
2.545
(30.65 %)
209
(2.52 %)
SendInBlue 8.2135.448
(66.33 %)
2.512
(30.59 %)
253
(3.08 %)
ConvertKit 8.0755.280
(65.39 %)
2.563
(31.74 %)
232
(2.87 %)
Moosend 7.9825.205
(65.21 %)
2.635
(33.01 %)
142
(1.78 %)
Mailify 8.4585.272
(62.33 %)
3.036
(35.90 %)
150
(1.77 %)
MailChimp 7.9704.937
(61.94 %)
2.791
(35.02 %)
242
(3.04 %)
Benchmark Email 7.5314.637
(61.57 %)
2.683
(35.63 %)
211
(2.80 %)
Constant Contact 7.9554.411
(55.45 %)
3.344
(42.04 %)
200
(2.51 %)
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Benchmark Email email deliverability providers comparison 2020 (April)
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Email deliverability rates for Benchmark Email and other providers comparison

61.57 % of 7.531 emails sent with Benchmark Email ended up in the recipient's main mailbox. 35.63 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.80 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.89 %
(6.336)
21.38 %
(1.762)
1.72 %
(142)
Clever Elements 75.28 %
(6.174)
23.51 %
(1.928)
1.21 %
(99)
GetResponse 74.73 %
(6.116)
23.75 %
(1.944)
1.52 %
(124)
CleverReach 73.12 %
(5.661)
25.64 %
(1.985)
1.24 %
(96)
Klick-Tipp 72.04 %
(5.783)
26.47 %
(2.125)
1.49 %
(120)
ActiveCampaign 71.46 %
(5.781)
26.64 %
(2.155)
1.90 %
(154)
SendPulse 70.70 %
(5.690)
28.22 %
(2.271)
1.08 %
(87)
Rapidmail 70.41 %
(5.917)
27.52 %
(2.313)
2.07 %
(174)
Mailjet 67.77 %
(5.588)
30.17 %
(2.488)
2.06 %
(170)
HubSpot 67.16 %
(5.498)
30.63 %
(2.508)
2.21 %
(181)
CampaignMonitor 66.87 %
(5.586)
31.83 %
(2.659)
1.29 %
(108)
MailerLite 66.84 %
(5.550)
30.65 %
(2.545)
2.52 %
(209)
SendInBlue 66.33 %
(5.448)
30.59 %
(2.512)
3.08 %
(253)
ConvertKit 65.39 %
(5.280)
31.74 %
(2.563)
2.87 %
(232)
Moosend 65.21 %
(5.205)
33.01 %
(2.635)
1.78 %
(142)
Mailify 62.33 %
(5.272)
35.90 %
(3.036)
1.77 %
(150)
MailChimp 61.94 %
(4.937)
35.02 %
(2.791)
3.04 %
(242)
Benchmark Email 61.57 %
(4.637)
35.63 %
(2.683)
2.80 %
(211)
Constant Contact 55.45 %
(4.411)
42.04 %
(3.344)
2.51 %
(200)
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Benchmark Email email deliverability rates providers comparison 2020 (April)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Pets, Home & Garden, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 6414301921967.08 %29.95 %2.96 %
Pets 4673121421366.81 %30.41 %2.78 %
Home & Garden 5123411561566.60 %30.47 %2.93 %
Other 4823211481366.60 %30.71 %2.70 %
Clothing 5443601681666.18 %30.88 %2.94 %
Job & Career 5873682021762.69 %34.41 %2.90 %
Cosmetics & Beauty 6093812121662.56 %34.81 %2.63 %
Sport & Fitness 4883051701362.50 %34.84 %2.66 %
Entertainment 5023121771362.15 %35.26 %2.59 %
Elektronics 6183732291660.36 %37.06 %2.59 %
Finance 6693772731956.35 %40.81 %2.84 %
Health 7023932892055.98 %41.17 %2.85 %
Dating 7103643252151.27 %45.77 %2.96 %
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Benchmark Email email deliverability by category 2020 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8015292502266.04 %31.21 %2.75 %
Zoho Mail 6434142131664.39 %33.13 %2.49 %
Mail.com 7124542382063.76 %33.43 %2.81 %
Yahoo Mail 7915022652463.46 %33.50 %3.03 %
AOL Mail 7714832672162.65 %34.63 %2.72 %
ProtonMail 7774802762161.78 %35.52 %2.70 %
Yandex Mail 6724072471860.57 %36.76 %2.68 %
GMX Mail 7984752992459.52 %37.47 %3.01 %
Outlook Mail 7854593032358.47 %38.60 %2.93 %
Gmail 7814343252255.57 %41.61 %2.82 %
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Benchmark Email email deliverability by email service provider 2020 (April)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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