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Benchmark Email Email Deliverability Report for the year 2021 (March)

In this email deliverability report for Benchmark Email (March 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.870 emails were sent with Benchmark Email. A total of 5.637 emails were delivered to the recipient's main mailbox. Of all emails sent, 981 emails ended up in the spam folder. 252 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.8325.837
(85.44 %) 		796
(11.65 %) 		199
(2.91 %)
CampaignMonitor 6.9905.963
(85.31 %) 		817
(11.69 %) 		210
(3.00 %)
GetResponse 6.9115.883
(85.13 %) 		801
(11.59 %) 		227
(3.28 %)
Rapidmail 6.7815.755
(84.87 %) 		829
(12.23 %) 		197
(2.91 %)
ActiveCampaign 6.8435.799
(84.74 %) 		811
(11.85 %) 		233
(3.40 %)
Mailjet 6.8625.793
(84.42 %) 		834
(12.15 %) 		235
(3.42 %)
Klick-Tipp 6.7765.693
(84.02 %) 		858
(12.66 %) 		225
(3.32 %)
Moosend 6.8315.666
(82.95 %) 		904
(13.23 %) 		261
(3.82 %)
AWeber 6.9115.703
(82.52 %) 		949
(13.73 %) 		259
(3.75 %)
HubSpot 6.7445.560
(82.44 %) 		941
(13.95 %) 		243
(3.60 %)
Benchmark Email 6.8705.637
(82.05 %) 		981
(14.28 %) 		252
(3.67 %)
ConvertKit 6.7995.561
(81.79 %) 		989
(14.55 %) 		249
(3.66 %)
Constant Contact 6.8255.534
(81.08 %) 		1.037
(15.19 %) 		254
(3.72 %)
SendInBlue 6.8075.494
(80.71 %) 		1.058
(15.54 %) 		255
(3.75 %)
Mailify 6.8415.495
(80.32 %) 		1.038
(15.17 %) 		308
(4.50 %)
MailChimp 6.9205.530
(79.91 %) 		1.086
(15.69 %) 		304
(4.39 %)
MailerLite 6.8615.378
(78.39 %) 		1.177
(17.15 %) 		306
(4.46 %)
Clever Elements 7.0385.468
(77.69 %) 		1.249
(17.75 %) 		321
(4.56 %)
SendPulse 6.6605.165
(77.55 %) 		1.162
(17.45 %) 		333
(5.00 %)
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Benchmark Email email deliverability providers comparison 2021 (March)
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Email deliverability rates for Benchmark Email and other providers comparison

82.05 % of 6.870 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.28 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.67 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.44 %
(5.837) 		11.65 %
(796) 		2.91 %
(199)
CampaignMonitor 85.31 %
(5.963) 		11.69 %
(817) 		3.00 %
(210)
GetResponse 85.13 %
(5.883) 		11.59 %
(801) 		3.28 %
(227)
Rapidmail 84.87 %
(5.755) 		12.23 %
(829) 		2.91 %
(197)
ActiveCampaign 84.74 %
(5.799) 		11.85 %
(811) 		3.40 %
(233)
Mailjet 84.42 %
(5.793) 		12.15 %
(834) 		3.42 %
(235)
Klick-Tipp 84.02 %
(5.693) 		12.66 %
(858) 		3.32 %
(225)
Moosend 82.95 %
(5.666) 		13.23 %
(904) 		3.82 %
(261)
AWeber 82.52 %
(5.703) 		13.73 %
(949) 		3.75 %
(259)
HubSpot 82.44 %
(5.560) 		13.95 %
(941) 		3.60 %
(243)
Benchmark Email 82.05 %
(5.637) 		14.28 %
(981) 		3.67 %
(252)
ConvertKit 81.79 %
(5.561) 		14.55 %
(989) 		3.66 %
(249)
Constant Contact 81.08 %
(5.534) 		15.19 %
(1.037) 		3.72 %
(254)
SendInBlue 80.71 %
(5.494) 		15.54 %
(1.058) 		3.75 %
(255)
Mailify 80.32 %
(5.495) 		15.17 %
(1.038) 		4.50 %
(308)
MailChimp 79.91 %
(5.530) 		15.69 %
(1.086) 		4.39 %
(304)
MailerLite 78.39 %
(5.378) 		17.15 %
(1.177) 		4.46 %
(306)
Clever Elements 77.69 %
(5.468) 		17.75 %
(1.249) 		4.56 %
(321)
SendPulse 77.55 %
(5.165) 		17.45 %
(1.162) 		5.00 %
(333)
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Benchmark Email email deliverability rates providers comparison 2021 (March)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Home & Garden, Food & Drink, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Health, Sport & Fitness and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 558475691485.13 %12.37 %2.51 %
Home & Garden 525443671584.38 %12.76 %2.86 %
Food & Drink 499421601884.37 %12.02 %3.61 %
Other 527438711883.11 %13.47 %3.42 %
Elektronics 560463752282.68 %13.39 %3.93 %
Entertainment 533438752082.18 %14.07 %3.75 %
Pets 531435732381.92 %13.75 %4.33 %
Cosmetics & Beauty 562458822281.49 %14.59 %3.91 %
Dating 503409791581.31 %15.71 %2.98 %
Sport & Fitness 502408791581.27 %15.74 %2.99 %
Health 529427822080.72 %15.50 %3.78 %
Finance 487386782379.26 %16.02 %4.72 %
Job & Career 554436912778.70 %16.43 %4.87 %
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Benchmark Email email deliverability by category 2021 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 722620871585.87 %12.05 %2.08 %
Zoho Mail 659555871784.22 %13.20 %2.58 %
Mail.com 701584962183.31 %13.69 %3.00 %
ProtonMail 674559862982.94 %12.76 %4.30 %
GMX Mail 669553902682.66 %13.45 %3.89 %
AOL Mail 6715451002681.22 %14.90 %3.87 %
Yahoo Mail 7165801102681.01 %15.36 %3.63 %
Yandex Mail 6815441073079.88 %15.71 %4.41 %
Gmail 6875481112879.77 %16.16 %4.08 %
Outlook Mail 6905491073479.57 %15.51 %4.93 %
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Benchmark Email email deliverability by email service provider 2021 (March)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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