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Benchmark Email Email Deliverability Report for the year 2023 (April)

In this email deliverability report for Benchmark Email (April 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.897 emails were sent with Benchmark Email. A total of 5.610 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.010 emails ended up in the spam folder. 277 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.7185.749
(85.58 %)
774
(11.52 %)
195
(2.90 %)
ActiveCampaign 6.7935.808
(85.50 %)
763
(11.23 %)
222
(3.27 %)
CleverReach 6.9835.965
(85.42 %)
798
(11.43 %)
220
(3.15 %)
GetResponse 6.6965.693
(85.02 %)
774
(11.56 %)
229
(3.42 %)
Mailjet 6.9655.869
(84.26 %)
843
(12.10 %)
253
(3.63 %)
HubSpot 7.1255.978
(83.90 %)
899
(12.62 %)
248
(3.48 %)
CampaignMonitor 6.8595.748
(83.80 %)
870
(12.68 %)
241
(3.51 %)
Rapidmail 6.6275.517
(83.25 %)
851
(12.84 %)
259
(3.91 %)
Mailify 6.8875.685
(82.55 %)
935
(13.58 %)
267
(3.88 %)
Moosend 6.8845.639
(81.91 %)
968
(14.06 %)
277
(4.02 %)
AWeber 6.7035.471
(81.62 %)
978
(14.59 %)
254
(3.79 %)
Benchmark Email 6.8975.610
(81.34 %)
1.010
(14.64 %)
277
(4.02 %)
ConvertKit 6.8615.536
(80.69 %)
1.026
(14.95 %)
299
(4.36 %)
SendInBlue 6.7595.401
(79.91 %)
1.102
(16.30 %)
256
(3.79 %)
Constant Contact 6.6745.303
(79.46 %)
1.068
(16.00 %)
303
(4.54 %)
MailChimp 6.7965.400
(79.46 %)
1.089
(16.02 %)
307
(4.52 %)
SendPulse 6.6315.243
(79.07 %)
1.103
(16.63 %)
285
(4.30 %)
MailerLite 6.8985.432
(78.75 %)
1.129
(16.37 %)
337
(4.89 %)
Clever Elements 6.8225.251
(76.97 %)
1.221
(17.90 %)
350
(5.13 %)
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Benchmark Email email deliverability providers comparison 2023 (April)
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Email deliverability rates for Benchmark Email and other providers comparison

81.34 % of 6.897 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.64 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.58 %
(5.749)
11.52 %
(774)
2.90 %
(195)
ActiveCampaign 85.50 %
(5.808)
11.23 %
(763)
3.27 %
(222)
CleverReach 85.42 %
(5.965)
11.43 %
(798)
3.15 %
(220)
GetResponse 85.02 %
(5.693)
11.56 %
(774)
3.42 %
(229)
Mailjet 84.26 %
(5.869)
12.10 %
(843)
3.63 %
(253)
HubSpot 83.90 %
(5.978)
12.62 %
(899)
3.48 %
(248)
CampaignMonitor 83.80 %
(5.748)
12.68 %
(870)
3.51 %
(241)
Rapidmail 83.25 %
(5.517)
12.84 %
(851)
3.91 %
(259)
Mailify 82.55 %
(5.685)
13.58 %
(935)
3.88 %
(267)
Moosend 81.91 %
(5.639)
14.06 %
(968)
4.02 %
(277)
AWeber 81.62 %
(5.471)
14.59 %
(978)
3.79 %
(254)
Benchmark Email 81.34 %
(5.610)
14.64 %
(1.010)
4.02 %
(277)
ConvertKit 80.69 %
(5.536)
14.95 %
(1.026)
4.36 %
(299)
SendInBlue 79.91 %
(5.401)
16.30 %
(1.102)
3.79 %
(256)
Constant Contact 79.46 %
(5.303)
16.00 %
(1.068)
4.54 %
(303)
MailChimp 79.46 %
(5.400)
16.02 %
(1.089)
4.52 %
(307)
SendPulse 79.07 %
(5.243)
16.63 %
(1.103)
4.30 %
(285)
MailerLite 78.75 %
(5.432)
16.37 %
(1.129)
4.89 %
(337)
Clever Elements 76.97 %
(5.251)
17.90 %
(1.221)
5.13 %
(350)
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Benchmark Email email deliverability rates providers comparison 2023 (April)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Home & Garden, Pets, Food & Drink and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 506426621884.19 %12.25 %3.56 %
Home & Garden 561469751783.60 %13.37 %3.03 %
Pets 542451751683.21 %13.84 %2.95 %
Food & Drink 520432672183.08 %12.88 %4.04 %
Entertainment 485398731482.06 %15.05 %2.89 %
Elektronics 521426732281.77 %14.01 %4.22 %
Other 518423692681.66 %13.32 %5.02 %
Health 525421802480.19 %15.24 %4.57 %
Cosmetics & Beauty 521416743179.85 %14.20 %5.95 %
Sport & Fitness 536428842479.85 %15.67 %4.48 %
Finance 582464972179.73 %16.67 %3.61 %
Dating 555440922379.28 %16.58 %4.14 %
Job & Career 525416892079.24 %16.95 %3.81 %
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Benchmark Email email deliverability by category 2023 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 714600912384.03 %12.75 %3.22 %
ProtonMail 657543833182.65 %12.63 %4.72 %
Zoho Mail 697572953082.07 %13.63 %4.30 %
AOL Mail 6605411011881.97 %15.30 %2.73 %
Mail.com 7125831022781.88 %14.33 %3.79 %
GMX Mail 704572943881.25 %13.35 %5.40 %
Outlook Mail 6245061021681.09 %16.35 %2.56 %
Yahoo Mail 7476011163080.46 %15.53 %4.02 %
Gmail 7055631132979.86 %16.03 %4.11 %
Yandex Mail 6775291133578.14 %16.69 %5.17 %
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Benchmark Email email deliverability by email service provider 2023 (April)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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