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Benchmark Email Email Deliverability Report for the year 2021 (February)

In this email deliverability report for Benchmark Email (February 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.851 emails were sent with Benchmark Email. A total of 5.489 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.066 emails ended up in the spam folder. 296 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7915.788
(85.23 %) 		774
(11.40 %) 		229
(3.37 %)
ActiveCampaign 6.6585.674
(85.22 %) 		766
(11.50 %) 		218
(3.27 %)
CampaignMonitor 6.8485.830
(85.13 %) 		794
(11.59 %) 		224
(3.27 %)
GetResponse 6.6495.643
(84.87 %) 		780
(11.73 %) 		226
(3.40 %)
CleverReach 6.8415.783
(84.53 %) 		826
(12.07 %) 		232
(3.39 %)
Rapidmail 6.9335.825
(84.02 %) 		850
(12.26 %) 		258
(3.72 %)
Klick-Tipp 6.7635.630
(83.25 %) 		894
(13.22 %) 		239
(3.53 %)
Moosend 6.9085.703
(82.56 %) 		950
(13.75 %) 		255
(3.69 %)
HubSpot 6.8105.603
(82.28 %) 		941
(13.82 %) 		266
(3.91 %)
SendInBlue 6.8095.585
(82.02 %) 		971
(14.26 %) 		253
(3.72 %)
MailChimp 6.7735.537
(81.75 %) 		967
(14.28 %) 		269
(3.97 %)
Mailify 6.8055.519
(81.10 %) 		993
(14.59 %) 		293
(4.31 %)
ConvertKit 6.8015.513
(81.06 %) 		1.000
(14.70 %) 		288
(4.23 %)
AWeber 6.8725.570
(81.05 %) 		1.036
(15.08 %) 		266
(3.87 %)
Benchmark Email 6.8515.489
(80.12 %) 		1.066
(15.56 %) 		296
(4.32 %)
Constant Contact 6.9525.523
(79.44 %) 		1.114
(16.02 %) 		315
(4.53 %)
MailerLite 6.8525.394
(78.72 %) 		1.144
(16.70 %) 		314
(4.58 %)
SendPulse 7.0165.441
(77.55 %) 		1.263
(18.00 %) 		312
(4.45 %)
Clever Elements 6.8365.195
(75.99 %) 		1.310
(19.16 %) 		331
(4.84 %)
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Benchmark Email email deliverability providers comparison 2021 (February)
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Email deliverability rates for Benchmark Email and other providers comparison

80.12 % of 6.851 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.56 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.32 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.23 %
(5.788) 		11.40 %
(774) 		3.37 %
(229)
ActiveCampaign 85.22 %
(5.674) 		11.50 %
(766) 		3.27 %
(218)
CampaignMonitor 85.13 %
(5.830) 		11.59 %
(794) 		3.27 %
(224)
GetResponse 84.87 %
(5.643) 		11.73 %
(780) 		3.40 %
(226)
CleverReach 84.53 %
(5.783) 		12.07 %
(826) 		3.39 %
(232)
Rapidmail 84.02 %
(5.825) 		12.26 %
(850) 		3.72 %
(258)
Klick-Tipp 83.25 %
(5.630) 		13.22 %
(894) 		3.53 %
(239)
Moosend 82.56 %
(5.703) 		13.75 %
(950) 		3.69 %
(255)
HubSpot 82.28 %
(5.603) 		13.82 %
(941) 		3.91 %
(266)
SendInBlue 82.02 %
(5.585) 		14.26 %
(971) 		3.72 %
(253)
MailChimp 81.75 %
(5.537) 		14.28 %
(967) 		3.97 %
(269)
Mailify 81.10 %
(5.519) 		14.59 %
(993) 		4.31 %
(293)
ConvertKit 81.06 %
(5.513) 		14.70 %
(1.000) 		4.23 %
(288)
AWeber 81.05 %
(5.570) 		15.08 %
(1.036) 		3.87 %
(266)
Benchmark Email 80.12 %
(5.489) 		15.56 %
(1.066) 		4.32 %
(296)
Constant Contact 79.44 %
(5.523) 		16.02 %
(1.114) 		4.53 %
(315)
MailerLite 78.72 %
(5.394) 		16.70 %
(1.144) 		4.58 %
(314)
SendPulse 77.55 %
(5.441) 		18.00 %
(1.263) 		4.45 %
(312)
Clever Elements 75.99 %
(5.195) 		19.16 %
(1.310) 		4.84 %
(331)
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Benchmark Email email deliverability rates providers comparison 2021 (February)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Pets, Home & Garden, Clothing, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 466386671382.83 %14.38 %2.79 %
Home & Garden 501414711682.63 %14.17 %3.19 %
Clothing 534441732082.58 %13.67 %3.75 %
Food & Drink 536441742182.28 %13.81 %3.92 %
Elektronics 518423771881.66 %14.86 %3.47 %
Entertainment 544443831881.43 %15.26 %3.31 %
Cosmetics & Beauty 520418822080.38 %15.77 %3.85 %
Other 518415782580.12 %15.06 %4.83 %
Sport & Fitness 571451952578.98 %16.64 %4.38 %
Health 571445963077.93 %16.81 %5.25 %
Dating 536414942877.24 %17.54 %5.22 %
Finance 488376832977.05 %17.01 %5.94 %
Job & Career 548422933377.01 %16.97 %6.02 %
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Benchmark Email email deliverability by category 2021 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are GMX Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 626522881683.39 %14.06 %2.56 %
Custom Mail 703584932683.07 %13.23 %3.70 %
ProtonMail 692568952982.08 %13.73 %4.19 %
Zoho Mail 673546963181.13 %14.26 %4.61 %
Mail.com 7075631113379.63 %15.70 %4.67 %
AOL Mail 6965531182579.45 %16.95 %3.59 %
Yahoo Mail 6905481113179.42 %16.09 %4.49 %
Outlook Mail 6555161122778.78 %17.10 %4.12 %
Yandex Mail 6445011103377.80 %17.08 %5.12 %
Gmail 7655881324576.86 %17.25 %5.88 %
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Benchmark Email email deliverability by email service provider 2021 (February)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

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