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Benchmark Email Email Deliverability Report for the year 2023 (June)

In this email deliverability report for Benchmark Email (June 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.728 emails were sent with Benchmark Email. A total of 5.475 emails were delivered to the recipient's main mailbox. Of all emails sent, 976 emails ended up in the spam folder. 277 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.7405.779
(85.74 %) 		753
(11.17 %) 		208
(3.09 %)
ActiveCampaign 6.7075.740
(85.58 %) 		750
(11.18 %) 		217
(3.24 %)
GetResponse 6.6295.660
(85.38 %) 		769
(11.60 %) 		200
(3.02 %)
Klick-Tipp 6.7445.746
(85.20 %) 		793
(11.76 %) 		205
(3.04 %)
Mailjet 6.8405.800
(84.80 %) 		827
(12.09 %) 		213
(3.11 %)
CampaignMonitor 6.8085.751
(84.47 %) 		846
(12.43 %) 		211
(3.10 %)
HubSpot 7.0365.905
(83.93 %) 		887
(12.61 %) 		244
(3.47 %)
Moosend 6.7445.547
(82.25 %) 		933
(13.83 %) 		264
(3.91 %)
Rapidmail 6.7345.521
(81.99 %) 		940
(13.96 %) 		273
(4.05 %)
ConvertKit 6.7995.549
(81.61 %) 		1.006
(14.80 %) 		244
(3.59 %)
MailChimp 6.8185.555
(81.48 %) 		1.006
(14.76 %) 		257
(3.77 %)
Benchmark Email 6.7285.475
(81.38 %) 		976
(14.51 %) 		277
(4.12 %)
AWeber 6.8565.563
(81.14 %) 		1.039
(15.15 %) 		254
(3.70 %)
Mailify 6.9615.628
(80.85 %) 		1.041
(14.95 %) 		292
(4.19 %)
SendInBlue 6.8965.560
(80.63 %) 		1.042
(15.11 %) 		294
(4.26 %)
Constant Contact 6.8055.372
(78.94 %) 		1.134
(16.66 %) 		299
(4.39 %)
MailerLite 6.7215.244
(78.02 %) 		1.162
(17.29 %) 		315
(4.69 %)
SendPulse 6.8385.320
(77.80 %) 		1.193
(17.45 %) 		325
(4.75 %)
Clever Elements 6.9375.364
(77.32 %) 		1.253
(18.06 %) 		320
(4.61 %)
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Benchmark Email email deliverability providers comparison 2023 (June)
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Email deliverability rates for Benchmark Email and other providers comparison

81.38 % of 6.728 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.12 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.74 %
(5.779) 		11.17 %
(753) 		3.09 %
(208)
ActiveCampaign 85.58 %
(5.740) 		11.18 %
(750) 		3.24 %
(217)
GetResponse 85.38 %
(5.660) 		11.60 %
(769) 		3.02 %
(200)
Klick-Tipp 85.20 %
(5.746) 		11.76 %
(793) 		3.04 %
(205)
Mailjet 84.80 %
(5.800) 		12.09 %
(827) 		3.11 %
(213)
CampaignMonitor 84.47 %
(5.751) 		12.43 %
(846) 		3.10 %
(211)
HubSpot 83.93 %
(5.905) 		12.61 %
(887) 		3.47 %
(244)
Moosend 82.25 %
(5.547) 		13.83 %
(933) 		3.91 %
(264)
Rapidmail 81.99 %
(5.521) 		13.96 %
(940) 		4.05 %
(273)
ConvertKit 81.61 %
(5.549) 		14.80 %
(1.006) 		3.59 %
(244)
MailChimp 81.48 %
(5.555) 		14.76 %
(1.006) 		3.77 %
(257)
Benchmark Email 81.38 %
(5.475) 		14.51 %
(976) 		4.12 %
(277)
AWeber 81.14 %
(5.563) 		15.15 %
(1.039) 		3.70 %
(254)
Mailify 80.85 %
(5.628) 		14.95 %
(1.041) 		4.19 %
(292)
SendInBlue 80.63 %
(5.560) 		15.11 %
(1.042) 		4.26 %
(294)
Constant Contact 78.94 %
(5.372) 		16.66 %
(1.134) 		4.39 %
(299)
MailerLite 78.02 %
(5.244) 		17.29 %
(1.162) 		4.69 %
(315)
SendPulse 77.80 %
(5.320) 		17.45 %
(1.193) 		4.75 %
(325)
Clever Elements 77.32 %
(5.364) 		18.06 %
(1.253) 		4.61 %
(320)
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Benchmark Email email deliverability rates providers comparison 2023 (June)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Home & Garden, Food & Drink, Pets and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Finance, Job & Career, Health and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 521440621984.45 %11.90 %3.65 %
Home & Garden 541454691883.92 %12.75 %3.33 %
Food & Drink 514428652183.27 %12.65 %4.09 %
Pets 510423711682.94 %13.92 %3.14 %
Cosmetics & Beauty 518425761782.05 %14.67 %3.28 %
Elektronics 525430732281.90 %13.90 %4.19 %
Entertainment 489399711981.60 %14.52 %3.89 %
Other 523423732780.88 %13.96 %5.16 %
Dating 464373741780.39 %15.95 %3.66 %
Health 509404782779.37 %15.32 %5.30 %
Job & Career 576457982179.34 %17.01 %3.65 %
Finance 522414852379.31 %16.28 %4.41 %
Sport & Fitness 516405813078.49 %15.70 %5.81 %
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Benchmark Email email deliverability by category 2023 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 671565822484.20 %12.22 %3.58 %
GMX Mail 638536831984.01 %13.01 %2.98 %
Custom Mail 611509792383.31 %12.93 %3.76 %
Zoho Mail 655545842683.21 %12.82 %3.97 %
Mail.com 7085751013281.21 %14.27 %4.52 %
Yahoo Mail 7375951123080.73 %15.20 %4.07 %
AOL Mail 6995631082880.54 %15.45 %4.01 %
Outlook Mail 627504992480.38 %15.79 %3.83 %
Yandex Mail 7035601162779.66 %16.50 %3.84 %
Gmail 6795231124477.03 %16.49 %6.48 %
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Benchmark Email email deliverability by email service provider 2023 (June)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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