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Benchmark Email Email Deliverability Report for the year 2023 (January)

In this email deliverability report for Benchmark Email (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.784 emails were sent with Benchmark Email. A total of 5.399 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.076 emails ended up in the spam folder. 309 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0046.059
(86.51 %) 		730
(10.42 %) 		215
(3.07 %)
ActiveCampaign 6.8975.938
(86.10 %) 		769
(11.15 %) 		190
(2.75 %)
CleverReach 6.9635.904
(84.79 %) 		837
(12.02 %) 		222
(3.19 %)
Mailjet 6.9695.902
(84.69 %) 		843
(12.10 %) 		224
(3.21 %)
CampaignMonitor 6.8005.721
(84.13 %) 		843
(12.40 %) 		236
(3.47 %)
Klick-Tipp 6.7485.640
(83.58 %) 		874
(12.95 %) 		234
(3.47 %)
Rapidmail 6.7815.636
(83.11 %) 		908
(13.39 %) 		237
(3.50 %)
HubSpot 6.9065.729
(82.96 %) 		941
(13.63 %) 		236
(3.42 %)
Moosend 6.8755.665
(82.40 %) 		953
(13.86 %) 		257
(3.74 %)
AWeber 6.8175.600
(82.15 %) 		950
(13.94 %) 		267
(3.92 %)
Mailify 6.9975.724
(81.81 %) 		1.019
(14.56 %) 		254
(3.63 %)
SendInBlue 6.6305.407
(81.55 %) 		951
(14.34 %) 		272
(4.10 %)
MailChimp 6.6405.412
(81.51 %) 		950
(14.31 %) 		278
(4.19 %)
ConvertKit 6.8685.581
(81.26 %) 		1.009
(14.69 %) 		278
(4.05 %)
MailerLite 6.8195.498
(80.63 %) 		1.047
(15.35 %) 		274
(4.02 %)
Benchmark Email 6.7845.399
(79.58 %) 		1.076
(15.86 %) 		309
(4.55 %)
Constant Contact 6.7675.302
(78.35 %) 		1.142
(16.88 %) 		323
(4.77 %)
SendPulse 6.8945.366
(77.84 %) 		1.207
(17.51 %) 		321
(4.66 %)
Clever Elements 6.8325.293
(77.47 %) 		1.209
(17.70 %) 		330
(4.83 %)
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Benchmark Email email deliverability providers comparison 2023 (January)
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Email deliverability rates for Benchmark Email and other providers comparison

79.58 % of 6.784 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.86 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.55 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.059) 		10.42 %
(730) 		3.07 %
(215)
ActiveCampaign 86.10 %
(5.938) 		11.15 %
(769) 		2.75 %
(190)
CleverReach 84.79 %
(5.904) 		12.02 %
(837) 		3.19 %
(222)
Mailjet 84.69 %
(5.902) 		12.10 %
(843) 		3.21 %
(224)
CampaignMonitor 84.13 %
(5.721) 		12.40 %
(843) 		3.47 %
(236)
Klick-Tipp 83.58 %
(5.640) 		12.95 %
(874) 		3.47 %
(234)
Rapidmail 83.11 %
(5.636) 		13.39 %
(908) 		3.50 %
(237)
HubSpot 82.96 %
(5.729) 		13.63 %
(941) 		3.42 %
(236)
Moosend 82.40 %
(5.665) 		13.86 %
(953) 		3.74 %
(257)
AWeber 82.15 %
(5.600) 		13.94 %
(950) 		3.92 %
(267)
Mailify 81.81 %
(5.724) 		14.56 %
(1.019) 		3.63 %
(254)
SendInBlue 81.55 %
(5.407) 		14.34 %
(951) 		4.10 %
(272)
MailChimp 81.51 %
(5.412) 		14.31 %
(950) 		4.19 %
(278)
ConvertKit 81.26 %
(5.581) 		14.69 %
(1.009) 		4.05 %
(278)
MailerLite 80.63 %
(5.498) 		15.35 %
(1.047) 		4.02 %
(274)
Benchmark Email 79.58 %
(5.399) 		15.86 %
(1.076) 		4.55 %
(309)
Constant Contact 78.35 %
(5.302) 		16.88 %
(1.142) 		4.77 %
(323)
SendPulse 77.84 %
(5.366) 		17.51 %
(1.207) 		4.66 %
(321)
Clever Elements 77.47 %
(5.293) 		17.70 %
(1.209) 		4.83 %
(330)
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Benchmark Email email deliverability rates providers comparison 2023 (January)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Food & Drink, Pets, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Cosmetics & Beauty and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 537439722681.75 %13.41 %4.84 %
Food & Drink 498407712081.73 %14.26 %4.02 %
Pets 557453842081.33 %15.08 %3.59 %
Clothing 536434762680.97 %14.18 %4.85 %
Other 490395752080.61 %15.31 %4.08 %
Elektronics 541433812780.04 %14.97 %4.99 %
Sport & Fitness 460368761680.00 %16.52 %3.48 %
Entertainment 513409812379.73 %15.79 %4.48 %
Health 518413871879.73 %16.80 %3.47 %
Cosmetics & Beauty 500397792479.40 %15.80 %4.80 %
Job & Career 512397922377.54 %17.97 %4.49 %
Finance 541415982876.71 %18.11 %5.18 %
Dating 5814391043875.56 %17.90 %6.54 %
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Benchmark Email email deliverability by category 2023 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 652541862582.98 %13.19 %3.83 %
ProtonMail 653538912482.39 %13.94 %3.68 %
GMX Mail 669542982981.02 %14.65 %4.33 %
Zoho Mail 6715401013080.48 %15.05 %4.47 %
AOL Mail 7245741222879.28 %16.85 %3.87 %
Mail.com 7075601143379.21 %16.12 %4.67 %
Yahoo Mail 6865421123279.01 %16.33 %4.66 %
Gmail 6555141132878.47 %17.25 %4.27 %
Yandex Mail 6725161193776.79 %17.71 %5.51 %
Outlook Mail 6955321204376.55 %17.27 %6.19 %
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Benchmark Email email deliverability by email service provider 2023 (January)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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