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Benchmark Email Email Deliverability Report for the year 2021 (September)

In this email deliverability report for Benchmark Email (September 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.657 emails were sent with Benchmark Email. A total of 5.405 emails were delivered to the recipient's main mailbox. Of all emails sent, 997 emails ended up in the spam folder. 255 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7645.853
(86.53 %) 		729
(10.78 %) 		182
(2.69 %)
GetResponse 6.9846.001
(85.92 %) 		749
(10.72 %) 		234
(3.35 %)
CampaignMonitor 6.6625.667
(85.06 %) 		786
(11.80 %) 		209
(3.14 %)
CleverReach 6.8445.788
(84.57 %) 		813
(11.88 %) 		243
(3.55 %)
Klick-Tipp 6.8825.766
(83.78 %) 		870
(12.64 %) 		246
(3.57 %)
Mailjet 6.7015.577
(83.23 %) 		882
(13.16 %) 		242
(3.61 %)
HubSpot 6.8395.678
(83.02 %) 		898
(13.13 %) 		263
(3.85 %)
Moosend 6.9095.722
(82.82 %) 		924
(13.37 %) 		263
(3.81 %)
Rapidmail 6.6295.478
(82.64 %) 		906
(13.67 %) 		245
(3.70 %)
Mailify 6.9305.684
(82.02 %) 		981
(14.16 %) 		265
(3.82 %)
AWeber 6.7095.494
(81.89 %) 		944
(14.07 %) 		271
(4.04 %)
SendInBlue 6.7755.521
(81.49 %) 		1.004
(14.82 %) 		250
(3.69 %)
Benchmark Email 6.6575.405
(81.19 %) 		997
(14.98 %) 		255
(3.83 %)
ConvertKit 6.8505.557
(81.12 %) 		1.025
(14.96 %) 		268
(3.91 %)
MailChimp 6.6735.333
(79.92 %) 		1.068
(16.00 %) 		272
(4.08 %)
Constant Contact 6.8675.410
(78.78 %) 		1.151
(16.76 %) 		306
(4.46 %)
MailerLite 6.9775.492
(78.72 %) 		1.164
(16.68 %) 		321
(4.60 %)
SendPulse 6.7455.243
(77.73 %) 		1.158
(17.17 %) 		344
(5.10 %)
Clever Elements 6.7155.165
(76.92 %) 		1.243
(18.51 %) 		307
(4.57 %)
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Benchmark Email email deliverability providers comparison 2021 (September)
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Email deliverability rates for Benchmark Email and other providers comparison

81.19 % of 6.657 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.98 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.83 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.53 %
(5.853) 		10.78 %
(729) 		2.69 %
(182)
GetResponse 85.92 %
(6.001) 		10.72 %
(749) 		3.35 %
(234)
CampaignMonitor 85.06 %
(5.667) 		11.80 %
(786) 		3.14 %
(209)
CleverReach 84.57 %
(5.788) 		11.88 %
(813) 		3.55 %
(243)
Klick-Tipp 83.78 %
(5.766) 		12.64 %
(870) 		3.57 %
(246)
Mailjet 83.23 %
(5.577) 		13.16 %
(882) 		3.61 %
(242)
HubSpot 83.02 %
(5.678) 		13.13 %
(898) 		3.85 %
(263)
Moosend 82.82 %
(5.722) 		13.37 %
(924) 		3.81 %
(263)
Rapidmail 82.64 %
(5.478) 		13.67 %
(906) 		3.70 %
(245)
Mailify 82.02 %
(5.684) 		14.16 %
(981) 		3.82 %
(265)
AWeber 81.89 %
(5.494) 		14.07 %
(944) 		4.04 %
(271)
SendInBlue 81.49 %
(5.521) 		14.82 %
(1.004) 		3.69 %
(250)
Benchmark Email 81.19 %
(5.405) 		14.98 %
(997) 		3.83 %
(255)
ConvertKit 81.12 %
(5.557) 		14.96 %
(1.025) 		3.91 %
(268)
MailChimp 79.92 %
(5.333) 		16.00 %
(1.068) 		4.08 %
(272)
Constant Contact 78.78 %
(5.410) 		16.76 %
(1.151) 		4.46 %
(306)
MailerLite 78.72 %
(5.492) 		16.68 %
(1.164) 		4.60 %
(321)
SendPulse 77.73 %
(5.243) 		17.17 %
(1.158) 		5.10 %
(344)
Clever Elements 76.92 %
(5.165) 		18.51 %
(1.243) 		4.57 %
(307)
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Benchmark Email email deliverability rates providers comparison 2021 (September)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Home & Garden, Elektronics, Clothing and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 500422651384.40 %13.00 %2.60 %
Home & Garden 460387591484.13 %12.83 %3.04 %
Elektronics 521431721882.73 %13.82 %3.45 %
Clothing 568466772582.04 %13.56 %4.40 %
Entertainment 509416741981.73 %14.54 %3.73 %
Pets 488398692181.56 %14.14 %4.30 %
Other 548445782581.20 %14.23 %4.56 %
Cosmetics & Beauty 549445832181.06 %15.12 %3.83 %
Health 575462912280.35 %15.83 %3.83 %
Sport & Fitness 466370762079.40 %16.31 %4.29 %
Finance 492390831979.27 %16.87 %3.86 %
Dating 506399891878.85 %17.59 %3.56 %
Job & Career 475374812078.74 %17.05 %4.21 %
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Benchmark Email email deliverability by category 2021 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are ProtonMail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 676568872184.02 %12.87 %3.11 %
GMX Mail 689573932383.16 %13.50 %3.34 %
Zoho Mail 660548912183.03 %13.79 %3.18 %
Mail.com 675556972282.37 %14.37 %3.26 %
Custom Mail 636518843481.45 %13.21 %5.35 %
AOL Mail 6485211042380.40 %16.05 %3.55 %
Gmail 6945541142679.83 %16.43 %3.75 %
Yahoo Mail 6605261062879.70 %16.06 %4.24 %
Outlook Mail 6375031052978.96 %16.48 %4.55 %
Yandex Mail 6825381162878.89 %17.01 %4.11 %
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Benchmark Email email deliverability by email service provider 2021 (September)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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