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Benchmark Email Email Deliverability Report for the year 2024 (January)

In this email deliverability report for Benchmark Email (January 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.754 emails were sent with Benchmark Email. A total of 5.488 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.009 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9166.015
(86.97 %) 		710
(10.27 %) 		191
(2.76 %)
GetResponse 6.9715.995
(86.00 %) 		747
(10.72 %) 		229
(3.29 %)
CleverReach 6.8435.745
(83.95 %) 		863
(12.61 %) 		235
(3.43 %)
Mailjet 6.8885.771
(83.78 %) 		881
(12.79 %) 		236
(3.43 %)
HubSpot 6.8995.778
(83.75 %) 		883
(12.80 %) 		238
(3.45 %)
Rapidmail 6.8445.693
(83.18 %) 		890
(13.00 %) 		261
(3.81 %)
CampaignMonitor 6.7665.624
(83.12 %) 		886
(13.09 %) 		256
(3.78 %)
Moosend 6.7075.553
(82.79 %) 		905
(13.49 %) 		249
(3.71 %)
Klick-Tipp 6.7925.583
(82.20 %) 		953
(14.03 %) 		256
(3.77 %)
AWeber 6.8975.637
(81.73 %) 		999
(14.48 %) 		261
(3.78 %)
Mailify 6.8265.574
(81.66 %) 		981
(14.37 %) 		271
(3.97 %)
MailChimp 6.6575.419
(81.40 %) 		983
(14.77 %) 		255
(3.83 %)
Benchmark Email 6.7545.488
(81.26 %) 		1.009
(14.94 %) 		257
(3.81 %)
ConvertKit 6.7615.435
(80.39 %) 		1.017
(15.04 %) 		309
(4.57 %)
Constant Contact 6.7705.415
(79.99 %) 		1.086
(16.04 %) 		269
(3.97 %)
SendInBlue 6.7045.350
(79.80 %) 		1.062
(15.84 %) 		292
(4.36 %)
SendPulse 6.8825.404
(78.52 %) 		1.159
(16.84 %) 		319
(4.64 %)
MailerLite 6.8065.323
(78.21 %) 		1.165
(17.12 %) 		318
(4.67 %)
Clever Elements 6.9215.300
(76.58 %) 		1.288
(18.61 %) 		333
(4.81 %)
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Benchmark Email email deliverability providers comparison 2024 (January)
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Email deliverability rates for Benchmark Email and other providers comparison

81.26 % of 6.754 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.94 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.81 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.97 %
(6.015) 		10.27 %
(710) 		2.76 %
(191)
GetResponse 86.00 %
(5.995) 		10.72 %
(747) 		3.29 %
(229)
CleverReach 83.95 %
(5.745) 		12.61 %
(863) 		3.43 %
(235)
Mailjet 83.78 %
(5.771) 		12.79 %
(881) 		3.43 %
(236)
HubSpot 83.75 %
(5.778) 		12.80 %
(883) 		3.45 %
(238)
Rapidmail 83.18 %
(5.693) 		13.00 %
(890) 		3.81 %
(261)
CampaignMonitor 83.12 %
(5.624) 		13.09 %
(886) 		3.78 %
(256)
Moosend 82.79 %
(5.553) 		13.49 %
(905) 		3.71 %
(249)
Klick-Tipp 82.20 %
(5.583) 		14.03 %
(953) 		3.77 %
(256)
AWeber 81.73 %
(5.637) 		14.48 %
(999) 		3.78 %
(261)
Mailify 81.66 %
(5.574) 		14.37 %
(981) 		3.97 %
(271)
MailChimp 81.40 %
(5.419) 		14.77 %
(983) 		3.83 %
(255)
Benchmark Email 81.26 %
(5.488) 		14.94 %
(1.009) 		3.81 %
(257)
ConvertKit 80.39 %
(5.435) 		15.04 %
(1.017) 		4.57 %
(309)
Constant Contact 79.99 %
(5.415) 		16.04 %
(1.086) 		3.97 %
(269)
SendInBlue 79.80 %
(5.350) 		15.84 %
(1.062) 		4.36 %
(292)
SendPulse 78.52 %
(5.404) 		16.84 %
(1.159) 		4.64 %
(319)
MailerLite 78.21 %
(5.323) 		17.12 %
(1.165) 		4.67 %
(318)
Clever Elements 76.58 %
(5.300) 		18.61 %
(1.288) 		4.81 %
(333)
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Benchmark Email email deliverability rates providers comparison 2024 (January)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Clothing, Elektronics, Food & Drink and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 517437661484.53 %12.77 %2.71 %
Clothing 495414661583.64 %13.33 %3.03 %
Elektronics 494413701183.60 %14.17 %2.23 %
Food & Drink 555461732183.06 %13.15 %3.78 %
Entertainment 483399681682.61 %14.08 %3.31 %
Pets 502412702082.07 %13.94 %3.98 %
Other 505414712081.98 %14.06 %3.96 %
Cosmetics & Beauty 493401741881.34 %15.01 %3.65 %
Health 558448902080.29 %16.13 %3.58 %
Sport & Fitness 518413822379.73 %15.83 %4.44 %
Job & Career 569448932878.73 %16.34 %4.92 %
Finance 547428962378.24 %17.55 %4.20 %
Dating 518400902877.22 %17.37 %5.41 %
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Benchmark Email email deliverability by category 2024 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 696587882184.34 %12.64 %3.02 %
ProtonMail 706595912084.28 %12.89 %2.83 %
Zoho Mail 689570942582.73 %13.64 %3.63 %
GMX Mail 671555932382.71 %13.86 %3.43 %
Mail.com 663541982481.60 %14.78 %3.62 %
Yahoo Mail 6675341052880.06 %15.74 %4.20 %
AOL Mail 6705341063079.70 %15.82 %4.48 %
Gmail 6365031092479.09 %17.14 %3.77 %
Outlook Mail 6575191102879.00 %16.74 %4.26 %
Yandex Mail 6995501153478.68 %16.45 %4.86 %
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Benchmark Email email deliverability by email service provider 2024 (January)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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