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Benchmark Email Email Deliverability Report for the year 2021 (January)

In this email deliverability report for Benchmark Email (January 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.676 emails were sent with Benchmark Email. A total of 5.446 emails were delivered to the recipient's main mailbox. Of all emails sent, 969 emails ended up in the spam folder. 261 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8815.924
(86.09 %) 		741
(10.77 %) 		216
(3.14 %)
Klick-Tipp 6.8085.800
(85.19 %) 		778
(11.43 %) 		230
(3.38 %)
ActiveCampaign 6.8045.790
(85.10 %) 		810
(11.90 %) 		204
(3.00 %)
CampaignMonitor 6.8685.823
(84.78 %) 		819
(11.92 %) 		226
(3.29 %)
CleverReach 6.7955.723
(84.22 %) 		848
(12.48 %) 		224
(3.30 %)
HubSpot 6.8575.775
(84.22 %) 		834
(12.16 %) 		248
(3.62 %)
Mailjet 6.7485.630
(83.43 %) 		895
(13.26 %) 		223
(3.30 %)
Rapidmail 7.0625.875
(83.19 %) 		926
(13.11 %) 		261
(3.70 %)
Moosend 6.8185.627
(82.53 %) 		971
(14.24 %) 		220
(3.23 %)
Mailify 6.7715.573
(82.31 %) 		929
(13.72 %) 		269
(3.97 %)
Benchmark Email 6.6765.446
(81.58 %) 		969
(14.51 %) 		261
(3.91 %)
ConvertKit 6.8215.537
(81.18 %) 		1.011
(14.82 %) 		273
(4.00 %)
AWeber 6.7395.439
(80.71 %) 		1.022
(15.17 %) 		278
(4.13 %)
MailChimp 6.8335.445
(79.69 %) 		1.083
(15.85 %) 		305
(4.46 %)
SendInBlue 6.8625.453
(79.47 %) 		1.094
(15.94 %) 		315
(4.59 %)
MailerLite 6.8165.361
(78.65 %) 		1.136
(16.67 %) 		319
(4.68 %)
Constant Contact 6.8575.382
(78.49 %) 		1.148
(16.74 %) 		327
(4.77 %)
SendPulse 6.8255.291
(77.52 %) 		1.218
(17.85 %) 		316
(4.63 %)
Clever Elements 6.9515.355
(77.04 %) 		1.254
(18.04 %) 		342
(4.92 %)
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Benchmark Email email deliverability providers comparison 2021 (January)
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Email deliverability rates for Benchmark Email and other providers comparison

81.58 % of 6.676 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.91 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.09 %
(5.924) 		10.77 %
(741) 		3.14 %
(216)
Klick-Tipp 85.19 %
(5.800) 		11.43 %
(778) 		3.38 %
(230)
ActiveCampaign 85.10 %
(5.790) 		11.90 %
(810) 		3.00 %
(204)
CampaignMonitor 84.78 %
(5.823) 		11.92 %
(819) 		3.29 %
(226)
CleverReach 84.22 %
(5.723) 		12.48 %
(848) 		3.30 %
(224)
HubSpot 84.22 %
(5.775) 		12.16 %
(834) 		3.62 %
(248)
Mailjet 83.43 %
(5.630) 		13.26 %
(895) 		3.30 %
(223)
Rapidmail 83.19 %
(5.875) 		13.11 %
(926) 		3.70 %
(261)
Moosend 82.53 %
(5.627) 		14.24 %
(971) 		3.23 %
(220)
Mailify 82.31 %
(5.573) 		13.72 %
(929) 		3.97 %
(269)
Benchmark Email 81.58 %
(5.446) 		14.51 %
(969) 		3.91 %
(261)
ConvertKit 81.18 %
(5.537) 		14.82 %
(1.011) 		4.00 %
(273)
AWeber 80.71 %
(5.439) 		15.17 %
(1.022) 		4.13 %
(278)
MailChimp 79.69 %
(5.445) 		15.85 %
(1.083) 		4.46 %
(305)
SendInBlue 79.47 %
(5.453) 		15.94 %
(1.094) 		4.59 %
(315)
MailerLite 78.65 %
(5.361) 		16.67 %
(1.136) 		4.68 %
(319)
Constant Contact 78.49 %
(5.382) 		16.74 %
(1.148) 		4.77 %
(327)
SendPulse 77.52 %
(5.291) 		17.85 %
(1.218) 		4.63 %
(316)
Clever Elements 77.04 %
(5.355) 		18.04 %
(1.254) 		4.92 %
(342)
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Benchmark Email email deliverability rates providers comparison 2021 (January)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Food & Drink, Home & Garden, Other, Pets and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 508432631385.04 %12.40 %2.56 %
Home & Garden 494417591884.41 %11.94 %3.64 %
Other 531445731383.80 %13.75 %2.45 %
Pets 541451741683.36 %13.68 %2.96 %
Clothing 503419622283.30 %12.33 %4.37 %
Entertainment 538448751583.27 %13.94 %2.79 %
Elektronics 512418712381.64 %13.87 %4.49 %
Cosmetics & Beauty 493397742280.53 %15.01 %4.46 %
Sport & Fitness 521419782480.42 %14.97 %4.61 %
Health 524421841980.34 %16.03 %3.63 %
Finance 542426922478.60 %16.97 %4.43 %
Job & Career 467363772777.73 %16.49 %5.78 %
Dating 502390872577.69 %17.33 %4.98 %
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Benchmark Email email deliverability by category 2021 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are GMX Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 625531811384.96 %12.96 %2.08 %
Custom Mail 721611872384.74 %12.07 %3.19 %
ProtonMail 663555822683.71 %12.37 %3.92 %
Mail.com 649538921982.90 %14.18 %2.93 %
Zoho Mail 634521862782.18 %13.56 %4.26 %
Yahoo Mail 6885531072880.38 %15.55 %4.07 %
AOL Mail 6665351022980.33 %15.32 %4.35 %
Outlook Mail 7095651182679.69 %16.64 %3.67 %
Gmail 6425101013179.44 %15.73 %4.83 %
Yandex Mail 6795271133977.61 %16.64 %5.74 %
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Benchmark Email email deliverability by email service provider 2021 (January)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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