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Benchmark Email Email Deliverability Report for the year 2023 (September)

In this email deliverability report for Benchmark Email (September 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 7.052 emails were sent with Benchmark Email. A total of 5.699 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.066 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.9325.926
(85.49 %) 		772
(11.14 %) 		234
(3.38 %)
ActiveCampaign 6.9585.942
(85.40 %) 		802
(11.53 %) 		214
(3.08 %)
Mailjet 6.7505.735
(84.96 %) 		808
(11.97 %) 		207
(3.07 %)
GetResponse 6.9215.864
(84.73 %) 		823
(11.89 %) 		234
(3.38 %)
Klick-Tipp 6.7235.620
(83.59 %) 		868
(12.91 %) 		235
(3.50 %)
HubSpot 6.7455.622
(83.35 %) 		880
(13.05 %) 		243
(3.60 %)
Mailify 7.0225.817
(82.84 %) 		939
(13.37 %) 		266
(3.79 %)
CleverReach 6.8145.628
(82.59 %) 		919
(13.49 %) 		267
(3.92 %)
Moosend 6.9005.687
(82.42 %) 		942
(13.65 %) 		271
(3.93 %)
Rapidmail 6.8125.601
(82.22 %) 		951
(13.96 %) 		260
(3.82 %)
ConvertKit 6.8765.602
(81.47 %) 		995
(14.47 %) 		279
(4.06 %)
AWeber 6.7165.462
(81.33 %) 		999
(14.87 %) 		255
(3.80 %)
SendInBlue 6.7655.478
(80.98 %) 		1.003
(14.83 %) 		284
(4.20 %)
MailChimp 6.8405.528
(80.82 %) 		1.025
(14.99 %) 		287
(4.20 %)
Benchmark Email 7.0525.699
(80.81 %) 		1.066
(15.12 %) 		287
(4.07 %)
Constant Contact 6.8615.519
(80.44 %) 		1.062
(15.48 %) 		280
(4.08 %)
MailerLite 6.8105.397
(79.25 %) 		1.090
(16.01 %) 		323
(4.74 %)
SendPulse 6.7945.346
(78.69 %) 		1.155
(17.00 %) 		293
(4.31 %)
Clever Elements 6.7875.220
(76.91 %) 		1.212
(17.86 %) 		355
(5.23 %)
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Benchmark Email email deliverability providers comparison 2023 (September)
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Email deliverability rates for Benchmark Email and other providers comparison

80.81 % of 7.052 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.12 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.07 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.49 %
(5.926) 		11.14 %
(772) 		3.38 %
(234)
ActiveCampaign 85.40 %
(5.942) 		11.53 %
(802) 		3.08 %
(214)
Mailjet 84.96 %
(5.735) 		11.97 %
(808) 		3.07 %
(207)
GetResponse 84.73 %
(5.864) 		11.89 %
(823) 		3.38 %
(234)
Klick-Tipp 83.59 %
(5.620) 		12.91 %
(868) 		3.50 %
(235)
HubSpot 83.35 %
(5.622) 		13.05 %
(880) 		3.60 %
(243)
Mailify 82.84 %
(5.817) 		13.37 %
(939) 		3.79 %
(266)
CleverReach 82.59 %
(5.628) 		13.49 %
(919) 		3.92 %
(267)
Moosend 82.42 %
(5.687) 		13.65 %
(942) 		3.93 %
(271)
Rapidmail 82.22 %
(5.601) 		13.96 %
(951) 		3.82 %
(260)
ConvertKit 81.47 %
(5.602) 		14.47 %
(995) 		4.06 %
(279)
AWeber 81.33 %
(5.462) 		14.87 %
(999) 		3.80 %
(255)
SendInBlue 80.98 %
(5.478) 		14.83 %
(1.003) 		4.20 %
(284)
MailChimp 80.82 %
(5.528) 		14.99 %
(1.025) 		4.20 %
(287)
Benchmark Email 80.81 %
(5.699) 		15.12 %
(1.066) 		4.07 %
(287)
Constant Contact 80.44 %
(5.519) 		15.48 %
(1.062) 		4.08 %
(280)
MailerLite 79.25 %
(5.397) 		16.01 %
(1.090) 		4.74 %
(323)
SendPulse 78.69 %
(5.346) 		17.00 %
(1.155) 		4.31 %
(293)
Clever Elements 76.91 %
(5.220) 		17.86 %
(1.212) 		5.23 %
(355)
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Benchmark Email email deliverability rates providers comparison 2023 (September)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Other, Clothing, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Sport & Fitness, Dating and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 567471781883.07 %13.76 %3.17 %
Other 533442751682.93 %14.07 %3.00 %
Clothing 568471742382.92 %13.03 %4.05 %
Food & Drink 531440712082.86 %13.37 %3.77 %
Pets 516423712281.98 %13.76 %4.26 %
Cosmetics & Beauty 519424752081.70 %14.45 %3.85 %
Elektronics 561457822281.46 %14.62 %3.92 %
Entertainment 554447852280.69 %15.34 %3.97 %
Health 459368731880.17 %15.90 %3.92 %
Dating 5934711051779.43 %17.71 %2.87 %
Sport & Fitness 546433882579.30 %16.12 %4.58 %
Finance 579448983377.37 %16.93 %5.70 %
Job & Career 526404913176.81 %17.30 %5.89 %
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Benchmark Email email deliverability by category 2023 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 731610982383.45 %13.41 %3.15 %
GMX Mail 710589962582.96 %13.52 %3.52 %
ProtonMail 695571943082.16 %13.53 %4.32 %
Zoho Mail 691565953181.77 %13.75 %4.49 %
Mail.com 6855561002981.17 %14.60 %4.23 %
Yahoo Mail 7205811112880.69 %15.42 %3.89 %
AOL Mail 7065621123279.60 %15.86 %4.53 %
Yandex Mail 7375821282778.97 %17.37 %3.66 %
Outlook Mail 7085581203078.81 %16.95 %4.24 %
Gmail 6695251123278.48 %16.74 %4.78 %
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Benchmark Email email deliverability by email service provider 2023 (September)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

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