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Benchmark Email Email Deliverability Report for the year 2024 (February)

In this email deliverability report for Benchmark Email (February 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.738 emails were sent with Benchmark Email. A total of 5.389 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.077 emails ended up in the spam folder. 272 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6585.773
(86.71 %) 		704
(10.57 %) 		181
(2.72 %)
ActiveCampaign 6.8215.895
(86.42 %) 		745
(10.92 %) 		181
(2.65 %)
Mailjet 6.8885.895
(85.58 %) 		777
(11.28 %) 		216
(3.14 %)
CleverReach 6.8405.808
(84.91 %) 		801
(11.71 %) 		231
(3.38 %)
HubSpot 6.6685.617
(84.24 %) 		812
(12.18 %) 		239
(3.58 %)
Klick-Tipp 6.9975.874
(83.95 %) 		891
(12.73 %) 		232
(3.32 %)
CampaignMonitor 6.5165.468
(83.92 %) 		836
(12.83 %) 		212
(3.25 %)
Rapidmail 6.9525.802
(83.46 %) 		908
(13.06 %) 		242
(3.48 %)
ConvertKit 6.8555.637
(82.23 %) 		957
(13.96 %) 		261
(3.81 %)
AWeber 6.6665.475
(82.13 %) 		933
(14.00 %) 		258
(3.87 %)
SendInBlue 6.8005.535
(81.40 %) 		997
(14.66 %) 		268
(3.94 %)
Mailify 6.8225.549
(81.34 %) 		1.022
(14.98 %) 		251
(3.68 %)
Moosend 6.9735.655
(81.10 %) 		1.048
(15.03 %) 		270
(3.87 %)
Constant Contact 6.8375.516
(80.68 %) 		1.049
(15.34 %) 		272
(3.98 %)
Benchmark Email 6.7385.389
(79.98 %) 		1.077
(15.98 %) 		272
(4.04 %)
MailChimp 6.7515.363
(79.44 %) 		1.077
(15.95 %) 		311
(4.61 %)
SendPulse 6.7875.375
(79.20 %) 		1.134
(16.71 %) 		278
(4.10 %)
MailerLite 6.9885.505
(78.78 %) 		1.184
(16.94 %) 		299
(4.28 %)
Clever Elements 6.8155.153
(75.61 %) 		1.294
(18.99 %) 		368
(5.40 %)
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Benchmark Email email deliverability providers comparison 2024 (February)
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Email deliverability rates for Benchmark Email and other providers comparison

79.98 % of 6.738 emails sent with Benchmark Email ended up in the recipient's main mailbox. 15.98 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.04 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.71 %
(5.773) 		10.57 %
(704) 		2.72 %
(181)
ActiveCampaign 86.42 %
(5.895) 		10.92 %
(745) 		2.65 %
(181)
Mailjet 85.58 %
(5.895) 		11.28 %
(777) 		3.14 %
(216)
CleverReach 84.91 %
(5.808) 		11.71 %
(801) 		3.38 %
(231)
HubSpot 84.24 %
(5.617) 		12.18 %
(812) 		3.58 %
(239)
Klick-Tipp 83.95 %
(5.874) 		12.73 %
(891) 		3.32 %
(232)
CampaignMonitor 83.92 %
(5.468) 		12.83 %
(836) 		3.25 %
(212)
Rapidmail 83.46 %
(5.802) 		13.06 %
(908) 		3.48 %
(242)
ConvertKit 82.23 %
(5.637) 		13.96 %
(957) 		3.81 %
(261)
AWeber 82.13 %
(5.475) 		14.00 %
(933) 		3.87 %
(258)
SendInBlue 81.40 %
(5.535) 		14.66 %
(997) 		3.94 %
(268)
Mailify 81.34 %
(5.549) 		14.98 %
(1.022) 		3.68 %
(251)
Moosend 81.10 %
(5.655) 		15.03 %
(1.048) 		3.87 %
(270)
Constant Contact 80.68 %
(5.516) 		15.34 %
(1.049) 		3.98 %
(272)
Benchmark Email 79.98 %
(5.389) 		15.98 %
(1.077) 		4.04 %
(272)
MailChimp 79.44 %
(5.363) 		15.95 %
(1.077) 		4.61 %
(311)
SendPulse 79.20 %
(5.375) 		16.71 %
(1.134) 		4.10 %
(278)
MailerLite 78.78 %
(5.505) 		16.94 %
(1.184) 		4.28 %
(299)
Clever Elements 75.61 %
(5.153) 		18.99 %
(1.294) 		5.40 %
(368)
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Benchmark Email email deliverability rates providers comparison 2024 (February)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Food & Drink, Elektronics, Cosmetics & Beauty and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Health, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 467385651782.44 %13.92 %3.64 %
Food & Drink 562461772482.03 %13.70 %4.27 %
Elektronics 505414771481.98 %15.25 %2.77 %
Cosmetics & Beauty 485397771181.86 %15.88 %2.27 %
Pets 562459841981.67 %14.95 %3.38 %
Other 511417801481.60 %15.66 %2.74 %
Entertainment 530428851780.75 %16.04 %3.21 %
Home & Garden 538430783079.93 %14.50 %5.58 %
Sport & Fitness 465369781879.35 %16.77 %3.87 %
Dating 5474281011878.24 %18.46 %3.29 %
Health 543423932777.90 %17.13 %4.97 %
Job & Career 503384883176.34 %17.50 %6.16 %
Finance 520394943275.77 %18.08 %6.15 %
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Benchmark Email email deliverability by category 2024 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Zoho Mail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 667552991682.76 %14.84 %2.40 %
GMX Mail 677558982182.42 %14.48 %3.10 %
Custom Mail 695571972782.16 %13.96 %3.88 %
ProtonMail 676554982481.95 %14.50 %3.55 %
Mail.com 6505251002580.77 %15.38 %3.85 %
Yahoo Mail 6705311112879.25 %16.57 %4.18 %
AOL Mail 6885451152879.22 %16.72 %4.07 %
Outlook Mail 7165531293477.23 %18.02 %4.75 %
Yandex Mail 6575071183277.17 %17.96 %4.87 %
Gmail 6424931123776.79 %17.45 %5.76 %
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Benchmark Email email deliverability by email service provider 2024 (February)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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