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Benchmark Email Email Deliverability Report for the year 2024 (March)

In this email deliverability report for Benchmark Email (March 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.889 emails were sent with Benchmark Email. A total of 5.571 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.027 emails ended up in the spam folder. 291 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0336.084
(86.51 %) 		743
(10.56 %) 		206
(2.93 %)
ActiveCampaign 6.7965.780
(85.05 %) 		783
(11.52 %) 		233
(3.43 %)
Mailjet 6.6725.657
(84.79 %) 		797
(11.95 %) 		218
(3.27 %)
Rapidmail 6.7955.695
(83.81 %) 		875
(12.88 %) 		225
(3.31 %)
HubSpot 6.8135.709
(83.80 %) 		865
(12.70 %) 		239
(3.51 %)
CleverReach 6.7585.634
(83.37 %) 		865
(12.80 %) 		259
(3.83 %)
CampaignMonitor 6.8055.650
(83.03 %) 		906
(13.31 %) 		249
(3.66 %)
Moosend 6.7405.526
(81.99 %) 		951
(14.11 %) 		263
(3.90 %)
SendInBlue 6.8905.644
(81.92 %) 		987
(14.33 %) 		259
(3.76 %)
Mailify 6.9645.704
(81.91 %) 		968
(13.90 %) 		292
(4.19 %)
ConvertKit 6.9165.656
(81.78 %) 		998
(14.43 %) 		262
(3.79 %)
Klick-Tipp 6.8695.614
(81.73 %) 		979
(14.25 %) 		276
(4.02 %)
Benchmark Email 6.8895.571
(80.87 %) 		1.027
(14.91 %) 		291
(4.22 %)
AWeber 6.8115.507
(80.85 %) 		1.036
(15.21 %) 		268
(3.93 %)
MailChimp 6.8295.460
(79.95 %) 		1.050
(15.38 %) 		319
(4.67 %)
MailerLite 6.9535.528
(79.51 %) 		1.102
(15.85 %) 		323
(4.65 %)
Constant Contact 6.8105.340
(78.41 %) 		1.172
(17.21 %) 		298
(4.38 %)
Clever Elements 6.7125.220
(77.77 %) 		1.187
(17.68 %) 		305
(4.54 %)
SendPulse 6.8725.312
(77.30 %) 		1.200
(17.46 %) 		360
(5.24 %)
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Benchmark Email email deliverability providers comparison 2024 (March)
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Email deliverability rates for Benchmark Email and other providers comparison

80.87 % of 6.889 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.91 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.22 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.084) 		10.56 %
(743) 		2.93 %
(206)
ActiveCampaign 85.05 %
(5.780) 		11.52 %
(783) 		3.43 %
(233)
Mailjet 84.79 %
(5.657) 		11.95 %
(797) 		3.27 %
(218)
Rapidmail 83.81 %
(5.695) 		12.88 %
(875) 		3.31 %
(225)
HubSpot 83.80 %
(5.709) 		12.70 %
(865) 		3.51 %
(239)
CleverReach 83.37 %
(5.634) 		12.80 %
(865) 		3.83 %
(259)
CampaignMonitor 83.03 %
(5.650) 		13.31 %
(906) 		3.66 %
(249)
Moosend 81.99 %
(5.526) 		14.11 %
(951) 		3.90 %
(263)
SendInBlue 81.92 %
(5.644) 		14.33 %
(987) 		3.76 %
(259)
Mailify 81.91 %
(5.704) 		13.90 %
(968) 		4.19 %
(292)
ConvertKit 81.78 %
(5.656) 		14.43 %
(998) 		3.79 %
(262)
Klick-Tipp 81.73 %
(5.614) 		14.25 %
(979) 		4.02 %
(276)
Benchmark Email 80.87 %
(5.571) 		14.91 %
(1.027) 		4.22 %
(291)
AWeber 80.85 %
(5.507) 		15.21 %
(1.036) 		3.93 %
(268)
MailChimp 79.95 %
(5.460) 		15.38 %
(1.050) 		4.67 %
(319)
MailerLite 79.51 %
(5.528) 		15.85 %
(1.102) 		4.65 %
(323)
Constant Contact 78.41 %
(5.340) 		17.21 %
(1.172) 		4.38 %
(298)
Clever Elements 77.77 %
(5.220) 		17.68 %
(1.187) 		4.54 %
(305)
SendPulse 77.30 %
(5.312) 		17.46 %
(1.200) 		5.24 %
(360)
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Benchmark Email email deliverability rates providers comparison 2024 (March)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Clothing, Home & Garden, Food & Drink, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 529446661784.31 %12.48 %3.21 %
Home & Garden 507427661484.22 %13.02 %2.76 %
Food & Drink 521438681584.07 %13.05 %2.88 %
Elektronics 540449712083.15 %13.15 %3.70 %
Pets 524434761482.82 %14.50 %2.67 %
Other 520424722481.54 %13.85 %4.62 %
Entertainment 505407752380.59 %14.85 %4.55 %
Cosmetics & Beauty 578465912280.45 %15.74 %3.81 %
Sport & Fitness 532420862678.95 %16.17 %4.89 %
Job & Career 566446962478.80 %16.96 %4.24 %
Health 523408853078.01 %16.25 %5.74 %
Dating 500387852877.40 %17.00 %5.60 %
Finance 544420903477.21 %16.54 %6.25 %
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Benchmark Email email deliverability by category 2024 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, ProtonMail and Mail.com. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 615517791984.07 %12.85 %3.09 %
ProtonMail 654544882283.18 %13.46 %3.36 %
Mail.com 646532922282.35 %14.24 %3.41 %
Zoho Mail 715587963282.10 %13.43 %4.48 %
GMX Mail 7125791003381.32 %14.04 %4.63 %
Yahoo Mail 6515211032780.03 %15.82 %4.15 %
AOL Mail 7115681113279.89 %15.61 %4.50 %
Gmail 7335851212779.81 %16.51 %3.68 %
Yandex Mail 7245681193778.45 %16.44 %5.11 %
Outlook Mail 7285701184078.30 %16.21 %5.49 %
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Benchmark Email email deliverability by email service provider 2024 (March)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

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