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Benchmark Email Email Deliverability Report for the year 2020 (November)

In this email deliverability report for Benchmark Email (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 8.306 emails were sent with Benchmark Email. A total of 4.657 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.383 emails ended up in the spam folder. 266 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.3796.405
(76.44 %) 		1.872
(22.34 %) 		102
(1.22 %)
Clever Elements 8.1456.223
(76.40 %) 		1.822
(22.37 %) 		100
(1.23 %)
GetResponse 7.9486.003
(75.53 %) 		1.856
(23.35 %) 		89
(1.12 %)
Moosend 7.6745.771
(75.20 %) 		1.800
(23.46 %) 		103
(1.34 %)
CleverReach 8.2095.957
(72.57 %) 		2.124
(25.87 %) 		128
(1.56 %)
Klick-Tipp 8.3366.027
(72.30 %) 		2.213
(26.55 %) 		96
(1.15 %)
Rapidmail 8.5285.873
(68.87 %) 		2.477
(29.05 %) 		178
(2.09 %)
CampaignMonitor 7.7765.310
(68.29 %) 		2.346
(30.17 %) 		120
(1.54 %)
Mailjet 8.2525.634
(68.27 %) 		2.461
(29.82 %) 		157
(1.90 %)
SendPulse 8.2275.546
(67.41 %) 		2.584
(31.41 %) 		97
(1.18 %)
SendInBlue 7.9785.241
(65.69 %) 		2.552
(31.99 %) 		185
(2.32 %)
ConvertKit 8.2515.414
(65.62 %) 		2.640
(32.00 %) 		197
(2.39 %)
Constant Contact 8.1505.329
(65.39 %) 		2.575
(31.60 %) 		246
(3.02 %)
ActiveCampaign 8.0945.212
(64.39 %) 		2.743
(33.89 %) 		139
(1.72 %)
Mailify 8.3645.362
(64.11 %) 		2.845
(34.01 %) 		157
(1.88 %)
MailerLite 7.7244.712
(61.00 %) 		2.879
(37.27 %) 		133
(1.72 %)
HubSpot 8.0704.883
(60.51 %) 		3.077
(38.13 %) 		110
(1.36 %)
MailChimp 7.7264.425
(57.27 %) 		3.140
(40.64 %) 		161
(2.08 %)
Benchmark Email 8.3064.657
(56.07 %) 		3.383
(40.73 %) 		266
(3.20 %)
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Benchmark Email email deliverability providers comparison 2020 (November)
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Email deliverability rates for Benchmark Email and other providers comparison

56.07 % of 8.306 emails sent with Benchmark Email ended up in the recipient's main mailbox. 40.73 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.20 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.44 %
(6.405) 		22.34 %
(1.872) 		1.22 %
(102)
Clever Elements 76.40 %
(6.223) 		22.37 %
(1.822) 		1.23 %
(100)
GetResponse 75.53 %
(6.003) 		23.35 %
(1.856) 		1.12 %
(89)
Moosend 75.20 %
(5.771) 		23.46 %
(1.800) 		1.34 %
(103)
CleverReach 72.57 %
(5.957) 		25.87 %
(2.124) 		1.56 %
(128)
Klick-Tipp 72.30 %
(6.027) 		26.55 %
(2.213) 		1.15 %
(96)
Rapidmail 68.87 %
(5.873) 		29.05 %
(2.477) 		2.09 %
(178)
CampaignMonitor 68.29 %
(5.310) 		30.17 %
(2.346) 		1.54 %
(120)
Mailjet 68.27 %
(5.634) 		29.82 %
(2.461) 		1.90 %
(157)
SendPulse 67.41 %
(5.546) 		31.41 %
(2.584) 		1.18 %
(97)
SendInBlue 65.69 %
(5.241) 		31.99 %
(2.552) 		2.32 %
(185)
ConvertKit 65.62 %
(5.414) 		32.00 %
(2.640) 		2.39 %
(197)
Constant Contact 65.39 %
(5.329) 		31.60 %
(2.575) 		3.02 %
(246)
ActiveCampaign 64.39 %
(5.212) 		33.89 %
(2.743) 		1.72 %
(139)
Mailify 64.11 %
(5.362) 		34.01 %
(2.845) 		1.88 %
(157)
MailerLite 61.00 %
(4.712) 		37.27 %
(2.879) 		1.72 %
(133)
HubSpot 60.51 %
(4.883) 		38.13 %
(3.077) 		1.36 %
(110)
MailChimp 57.27 %
(4.425) 		40.64 %
(3.140) 		2.08 %
(161)
Benchmark Email 56.07 %
(4.657) 		40.73 %
(3.383) 		3.20 %
(266)
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Benchmark Email email deliverability rates providers comparison 2020 (November)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Clothing, Other, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6423922292161.06 %35.67 %3.27 %
Clothing 6053682172060.83 %35.87 %3.31 %
Other 6383872302160.66 %36.05 %3.29 %
Food & Drink 6634022402160.63 %36.20 %3.17 %
Pets 6343832321960.41 %36.59 %3.00 %
Elektronics 5863352321957.17 %39.59 %3.24 %
Cosmetics & Beauty 7874383252455.65 %41.30 %3.05 %
Entertainment 6283482602055.41 %41.40 %3.18 %
Job & Career 6913822872255.28 %41.53 %3.18 %
Sport & Fitness 5352952211955.14 %41.31 %3.55 %
Finance 6683383082250.60 %46.11 %3.29 %
Health 5912992741850.59 %46.36 %3.05 %
Dating 6382903282045.45 %51.41 %3.13 %
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Benchmark Email email deliverability by category 2020 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7604522852359.47 %37.50 %3.03 %
Zoho Mail 7844573032458.29 %38.65 %3.06 %
Mail.com 8524963282858.22 %38.50 %3.29 %
AOL Mail 9385413682957.68 %39.23 %3.09 %
ProtonMail 7644363032557.07 %39.66 %3.27 %
Yahoo Mail 9425363753156.90 %39.81 %3.29 %
Yandex Mail 8744803672754.92 %41.99 %3.09 %
GMX Mail 7964373332654.90 %41.83 %3.27 %
Outlook Mail 8554453822852.05 %44.68 %3.27 %
Gmail 7413773392550.88 %45.75 %3.37 %
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Benchmark Email email deliverability by email service provider 2020 (November)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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