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Benchmark Email Email Deliverability Report for the year 2020 (March)

In this email deliverability report for Benchmark Email (March 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 8.301 emails were sent with Benchmark Email. A total of 5.239 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.805 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.7796.016
(77.34 %) 		1.676
(21.55 %) 		87
(1.12 %)
ActiveCampaign 7.7465.944
(76.74 %) 		1.743
(22.50 %) 		59
(0.76 %)
Clever Elements 7.9955.708
(71.39 %) 		2.153
(26.93 %) 		134
(1.68 %)
Newsletter2Go 8.1675.817
(71.23 %) 		2.258
(27.65 %) 		92
(1.13 %)
CampaignMonitor 8.2775.873
(70.96 %) 		2.294
(27.72 %) 		110
(1.33 %)
AWeber 8.3595.916
(70.77 %) 		2.326
(27.83 %) 		117
(1.40 %)
CleverReach 8.5205.980
(70.19 %) 		2.443
(28.67 %) 		97
(1.14 %)
Mailjet 8.0295.587
(69.59 %) 		2.331
(29.03 %) 		111
(1.38 %)
MailerLite 8.0495.597
(69.54 %) 		2.313
(28.74 %) 		139
(1.73 %)
Rapidmail 8.1645.625
(68.90 %) 		2.378
(29.13 %) 		161
(1.97 %)
Klick-Tipp 7.9475.463
(68.74 %) 		2.410
(30.33 %) 		74
(0.93 %)
SendPulse 8.1565.537
(67.89 %) 		2.532
(31.04 %) 		87
(1.07 %)
SendInBlue 8.3145.622
(67.62 %) 		2.471
(29.72 %) 		221
(2.66 %)
HubSpot 7.8285.170
(66.04 %) 		2.554
(32.63 %) 		104
(1.33 %)
MailChimp 8.1825.206
(63.63 %) 		2.724
(33.29 %) 		252
(3.08 %)
Benchmark Email 8.3015.239
(63.11 %) 		2.805
(33.79 %) 		257
(3.10 %)
Moosend 8.0875.082
(62.84 %) 		2.852
(35.27 %) 		153
(1.89 %)
Mailify 8.2205.133
(62.45 %) 		2.961
(36.02 %) 		126
(1.53 %)
ConvertKit 8.1584.768
(58.45 %) 		3.138
(38.47 %) 		252
(3.09 %)
Constant Contact 8.5044.838
(56.89 %) 		3.436
(40.40 %) 		230
(2.70 %)
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Benchmark Email email deliverability providers comparison 2020 (March)
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Email deliverability rates for Benchmark Email and other providers comparison

63.11 % of 8.301 emails sent with Benchmark Email ended up in the recipient's main mailbox. 33.79 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.10 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.34 %
(6.016) 		21.55 %
(1.676) 		1.12 %
(87)
ActiveCampaign 76.74 %
(5.944) 		22.50 %
(1.743) 		0.76 %
(59)
Clever Elements 71.39 %
(5.708) 		26.93 %
(2.153) 		1.68 %
(134)
Newsletter2Go 71.23 %
(5.817) 		27.65 %
(2.258) 		1.13 %
(92)
CampaignMonitor 70.96 %
(5.873) 		27.72 %
(2.294) 		1.33 %
(110)
AWeber 70.77 %
(5.916) 		27.83 %
(2.326) 		1.40 %
(117)
CleverReach 70.19 %
(5.980) 		28.67 %
(2.443) 		1.14 %
(97)
Mailjet 69.59 %
(5.587) 		29.03 %
(2.331) 		1.38 %
(111)
MailerLite 69.54 %
(5.597) 		28.74 %
(2.313) 		1.73 %
(139)
Rapidmail 68.90 %
(5.625) 		29.13 %
(2.378) 		1.97 %
(161)
Klick-Tipp 68.74 %
(5.463) 		30.33 %
(2.410) 		0.93 %
(74)
SendPulse 67.89 %
(5.537) 		31.04 %
(2.532) 		1.07 %
(87)
SendInBlue 67.62 %
(5.622) 		29.72 %
(2.471) 		2.66 %
(221)
HubSpot 66.04 %
(5.170) 		32.63 %
(2.554) 		1.33 %
(104)
MailChimp 63.63 %
(5.206) 		33.29 %
(2.724) 		3.08 %
(252)
Benchmark Email 63.11 %
(5.239) 		33.79 %
(2.805) 		3.10 %
(257)
Moosend 62.84 %
(5.082) 		35.27 %
(2.852) 		1.89 %
(153)
Mailify 62.45 %
(5.133) 		36.02 %
(2.961) 		1.53 %
(126)
ConvertKit 58.45 %
(4.768) 		38.47 %
(3.138) 		3.09 %
(252)
Constant Contact 56.89 %
(4.838) 		40.40 %
(3.436) 		2.70 %
(230)
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Benchmark Email email deliverability rates providers comparison 2020 (March)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Other, Food & Drink, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6854681962168.32 %28.61 %3.07 %
Other 6074141741968.20 %28.67 %3.13 %
Food & Drink 5773931681668.11 %29.12 %2.77 %
Clothing 6234231802067.90 %28.89 %3.21 %
Pets 6644481942267.47 %29.22 %3.31 %
Cosmetics & Beauty 5943752011863.13 %33.84 %3.03 %
Sport & Fitness 6944352372262.68 %34.15 %3.17 %
Job & Career 6103812101962.46 %34.43 %3.11 %
Entertainment 5723571971862.41 %34.44 %3.15 %
Elektronics 7274532512362.31 %34.53 %3.16 %
Finance 7414342842358.57 %38.33 %3.10 %
Health 6133482461956.77 %40.13 %3.10 %
Dating 5943102671752.19 %44.95 %2.86 %
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Benchmark Email email deliverability by category 2020 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Mail.com and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8815992542867.99 %28.83 %3.18 %
Mail.com 7444882332365.59 %31.32 %3.09 %
Yahoo Mail 7254722302365.10 %31.72 %3.17 %
Zoho Mail 9966473173264.96 %31.83 %3.21 %
AOL Mail 7684972482364.71 %32.29 %2.99 %
ProtonMail 8195182762563.25 %33.70 %3.05 %
Yandex Mail 8955623052862.79 %34.08 %3.13 %
GMX Mail 7824712872460.23 %36.70 %3.07 %
Outlook Mail 8885253372659.12 %37.95 %2.93 %
Gmail 8034603182557.29 %39.60 %3.11 %
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Benchmark Email email deliverability by email service provider 2020 (March)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

Benchmark Email
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Benchmark Email
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References and Resources

Further resources and references for Benchmark Email.

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