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Benchmark Email Email Deliverability Report for the year 2021 (May)

In this email deliverability report for Benchmark Email (May 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Benchmark Email and other providers comparison

A total of 6.869 emails were sent with Benchmark Email. A total of 5.606 emails were delivered to the recipient's main mailbox. Of all emails sent, 996 emails ended up in the spam folder. 267 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9816.044
(86.58 %) 		731
(10.47 %) 		206
(2.95 %)
GetResponse 6.7665.839
(86.30 %) 		729
(10.77 %) 		198
(2.93 %)
CampaignMonitor 6.9065.924
(85.78 %) 		776
(11.24 %) 		206
(2.98 %)
CleverReach 6.9955.949
(85.05 %) 		809
(11.57 %) 		237
(3.39 %)
Mailjet 6.8285.764
(84.42 %) 		836
(12.24 %) 		228
(3.34 %)
Klick-Tipp 6.8895.726
(83.12 %) 		899
(13.05 %) 		264
(3.83 %)
Mailify 6.8685.640
(82.12 %) 		968
(14.09 %) 		260
(3.79 %)
HubSpot 6.9845.727
(82.00 %) 		981
(14.05 %) 		276
(3.95 %)
Rapidmail 6.8695.618
(81.79 %) 		985
(14.34 %) 		266
(3.87 %)
Benchmark Email 6.8695.606
(81.61 %) 		996
(14.50 %) 		267
(3.89 %)
AWeber 6.9095.609
(81.18 %) 		1.049
(15.18 %) 		251
(3.63 %)
ConvertKit 6.8975.589
(81.04 %) 		1.024
(14.85 %) 		284
(4.12 %)
Moosend 6.8595.556
(81.00 %) 		999
(14.56 %) 		304
(4.43 %)
SendInBlue 6.8375.502
(80.47 %) 		1.065
(15.58 %) 		270
(3.95 %)
MailChimp 6.8875.509
(79.99 %) 		1.066
(15.48 %) 		312
(4.53 %)
SendPulse 6.9185.454
(78.84 %) 		1.140
(16.48 %) 		324
(4.68 %)
Constant Contact 6.7875.321
(78.40 %) 		1.152
(16.97 %) 		314
(4.63 %)
MailerLite 6.8915.382
(78.10 %) 		1.188
(17.24 %) 		321
(4.66 %)
Clever Elements 6.8285.309
(77.75 %) 		1.189
(17.41 %) 		330
(4.83 %)
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Benchmark Email email deliverability providers comparison 2021 (May)
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Email deliverability rates for Benchmark Email and other providers comparison

81.61 % of 6.869 emails sent with Benchmark Email ended up in the recipient's main mailbox. 14.50 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.89 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.58 %
(6.044) 		10.47 %
(731) 		2.95 %
(206)
GetResponse 86.30 %
(5.839) 		10.77 %
(729) 		2.93 %
(198)
CampaignMonitor 85.78 %
(5.924) 		11.24 %
(776) 		2.98 %
(206)
CleverReach 85.05 %
(5.949) 		11.57 %
(809) 		3.39 %
(237)
Mailjet 84.42 %
(5.764) 		12.24 %
(836) 		3.34 %
(228)
Klick-Tipp 83.12 %
(5.726) 		13.05 %
(899) 		3.83 %
(264)
Mailify 82.12 %
(5.640) 		14.09 %
(968) 		3.79 %
(260)
HubSpot 82.00 %
(5.727) 		14.05 %
(981) 		3.95 %
(276)
Rapidmail 81.79 %
(5.618) 		14.34 %
(985) 		3.87 %
(266)
Benchmark Email 81.61 %
(5.606) 		14.50 %
(996) 		3.89 %
(267)
AWeber 81.18 %
(5.609) 		15.18 %
(1.049) 		3.63 %
(251)
ConvertKit 81.04 %
(5.589) 		14.85 %
(1.024) 		4.12 %
(284)
Moosend 81.00 %
(5.556) 		14.56 %
(999) 		4.43 %
(304)
SendInBlue 80.47 %
(5.502) 		15.58 %
(1.065) 		3.95 %
(270)
MailChimp 79.99 %
(5.509) 		15.48 %
(1.066) 		4.53 %
(312)
SendPulse 78.84 %
(5.454) 		16.48 %
(1.140) 		4.68 %
(324)
Constant Contact 78.40 %
(5.321) 		16.97 %
(1.152) 		4.63 %
(314)
MailerLite 78.10 %
(5.382) 		17.24 %
(1.188) 		4.66 %
(321)
Clever Elements 77.75 %
(5.309) 		17.41 %
(1.189) 		4.83 %
(330)
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Benchmark Email email deliverability rates providers comparison 2021 (May)
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Email deliverability by category

The delivery of the emails with Benchmark Email in the categories Home & Garden, Pets, Other, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 538451691883.83 %12.83 %3.35 %
Pets 495414661583.64 %13.33 %3.03 %
Other 500418691383.60 %13.80 %2.60 %
Food & Drink 549458712083.42 %12.93 %3.64 %
Elektronics 511425691783.17 %13.50 %3.33 %
Clothing 529437672582.61 %12.67 %4.73 %
Cosmetics & Beauty 544445792081.80 %14.52 %3.68 %
Entertainment 539438792281.26 %14.66 %4.08 %
Health 530427802380.57 %15.09 %4.34 %
Sport & Fitness 574456883079.44 %15.33 %5.23 %
Finance 509404832279.37 %16.31 %4.32 %
Dating 498395841979.32 %16.87 %3.82 %
Job & Career 553438922379.20 %16.64 %4.16 %
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Benchmark Email email deliverability by category 2021 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Benchmark Email are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 672562852583.63 %12.65 %3.72 %
GMX Mail 659551852383.61 %12.90 %3.49 %
Custom Mail 650542832583.38 %12.77 %3.85 %
Mail.com 672557952082.89 %14.14 %2.98 %
Zoho Mail 717592953082.57 %13.25 %4.18 %
Yandex Mail 6505311021781.69 %15.69 %2.62 %
Gmail 7165771162380.59 %16.20 %3.21 %
AOL Mail 6985581073379.94 %15.33 %4.73 %
Yahoo Mail 7205751113479.86 %15.42 %4.72 %
Outlook Mail 7155611173778.46 %16.36 %5.17 %
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Benchmark Email email deliverability by email service provider 2021 (May)
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All email deliverability reports for Benchmark Email

All available email deliverability reports for Benchmark Email.

Benchmark Email badges for website

The following badges for Benchmark Email can be embedded into a website.

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References and Resources

Further resources and references for Benchmark Email.

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