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MailerLite Email Deliverability Report for the year 2021 (July)

In this email deliverability report for MailerLite (July 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.988 emails were sent with MailerLite. A total of 5.522 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.155 emails ended up in the spam folder. 311 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7085.730
(85.42 %) 		770
(11.48 %) 		208
(3.10 %)
Klick-Tipp 6.7935.778
(85.06 %) 		783
(11.53 %) 		232
(3.42 %)
ActiveCampaign 6.9165.873
(84.92 %) 		801
(11.58 %) 		242
(3.50 %)
GetResponse 6.8175.779
(84.77 %) 		818
(12.00 %) 		220
(3.23 %)
HubSpot 6.8405.742
(83.95 %) 		876
(12.81 %) 		222
(3.25 %)
CampaignMonitor 6.8715.765
(83.90 %) 		865
(12.59 %) 		241
(3.51 %)
CleverReach 6.6955.590
(83.50 %) 		856
(12.79 %) 		249
(3.72 %)
Rapidmail 6.6825.554
(83.12 %) 		873
(13.06 %) 		255
(3.82 %)
Mailify 6.8675.617
(81.80 %) 		963
(14.02 %) 		287
(4.18 %)
AWeber 6.8025.546
(81.53 %) 		976
(14.35 %) 		280
(4.12 %)
Moosend 6.8485.583
(81.53 %) 		994
(14.52 %) 		271
(3.96 %)
MailChimp 6.8335.563
(81.41 %) 		1.005
(14.71 %) 		265
(3.88 %)
ConvertKit 6.8235.533
(81.09 %) 		999
(14.64 %) 		291
(4.26 %)
Benchmark Email 6.7705.454
(80.56 %) 		1.020
(15.07 %) 		296
(4.37 %)
SendInBlue 6.9695.565
(79.85 %) 		1.112
(15.96 %) 		292
(4.19 %)
Constant Contact 6.7105.328
(79.40 %) 		1.086
(16.18 %) 		296
(4.41 %)
MailerLite 6.9885.522
(79.02 %) 		1.155
(16.53 %) 		311
(4.45 %)
Clever Elements 6.8785.346
(77.73 %) 		1.229
(17.87 %) 		303
(4.41 %)
SendPulse 6.6915.120
(76.52 %) 		1.224
(18.29 %) 		347
(5.19 %)
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MailerLite email deliverability providers comparison 2021 (July)
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Email deliverability rates for MailerLite and other providers comparison

79.02 % of 6.988 emails sent with MailerLite ended up in the recipient's main mailbox. 16.53 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.45 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.42 %
(5.730) 		11.48 %
(770) 		3.10 %
(208)
Klick-Tipp 85.06 %
(5.778) 		11.53 %
(783) 		3.42 %
(232)
ActiveCampaign 84.92 %
(5.873) 		11.58 %
(801) 		3.50 %
(242)
GetResponse 84.77 %
(5.779) 		12.00 %
(818) 		3.23 %
(220)
HubSpot 83.95 %
(5.742) 		12.81 %
(876) 		3.25 %
(222)
CampaignMonitor 83.90 %
(5.765) 		12.59 %
(865) 		3.51 %
(241)
CleverReach 83.50 %
(5.590) 		12.79 %
(856) 		3.72 %
(249)
Rapidmail 83.12 %
(5.554) 		13.06 %
(873) 		3.82 %
(255)
Mailify 81.80 %
(5.617) 		14.02 %
(963) 		4.18 %
(287)
AWeber 81.53 %
(5.546) 		14.35 %
(976) 		4.12 %
(280)
Moosend 81.53 %
(5.583) 		14.52 %
(994) 		3.96 %
(271)
MailChimp 81.41 %
(5.563) 		14.71 %
(1.005) 		3.88 %
(265)
ConvertKit 81.09 %
(5.533) 		14.64 %
(999) 		4.26 %
(291)
Benchmark Email 80.56 %
(5.454) 		15.07 %
(1.020) 		4.37 %
(296)
SendInBlue 79.85 %
(5.565) 		15.96 %
(1.112) 		4.19 %
(292)
Constant Contact 79.40 %
(5.328) 		16.18 %
(1.086) 		4.41 %
(296)
MailerLite 79.02 %
(5.522) 		16.53 %
(1.155) 		4.45 %
(311)
Clever Elements 77.73 %
(5.346) 		17.87 %
(1.229) 		4.41 %
(303)
SendPulse 76.52 %
(5.120) 		18.29 %
(1.224) 		5.19 %
(347)
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MailerLite email deliverability rates providers comparison 2021 (July)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Pets, Home & Garden, Other and Health resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Elektronics and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 542447791682.47 %14.58 %2.95 %
Pets 538435841980.86 %15.61 %3.53 %
Home & Garden 542436802680.44 %14.76 %4.80 %
Other 555446872280.36 %15.68 %3.96 %
Health 536429931480.04 %17.35 %2.61 %
Entertainment 495394831879.60 %16.77 %3.64 %
Clothing 539427803279.22 %14.84 %5.94 %
Cosmetics & Beauty 528417882378.98 %16.67 %4.36 %
Sport & Fitness 5764541002278.82 %17.36 %3.82 %
Elektronics 497391802678.67 %16.10 %5.23 %
Job & Career 523400962776.48 %18.36 %5.16 %
Dating 5614251043275.76 %18.54 %5.70 %
Finance 5564211013475.72 %18.17 %6.12 %
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MailerLite email deliverability by category 2021 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7466201081883.11 %14.48 %2.41 %
ProtonMail 6875641022182.10 %14.85 %3.06 %
Zoho Mail 7045721042881.25 %14.77 %3.98 %
GMX Mail 6845511023180.56 %14.91 %4.53 %
Mail.com 7135681172879.66 %16.41 %3.93 %
Yahoo Mail 6895321174077.21 %16.98 %5.81 %
AOL Mail 6615101163577.16 %17.55 %5.30 %
Outlook Mail 7245551343576.66 %18.51 %4.83 %
Yandex Mail 7315591343876.47 %18.33 %5.20 %
Gmail 6494911213775.65 %18.64 %5.70 %
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MailerLite email deliverability by email service provider 2021 (July)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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