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MailerLite Email Deliverability Report for the year 2021 (April)

In this email deliverability report for MailerLite (April 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.649 emails were sent with MailerLite. A total of 5.329 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.053 emails ended up in the spam folder. 267 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.8195.795
(84.98 %) 		781
(11.45 %) 		243
(3.56 %)
CleverReach 6.7815.741
(84.66 %) 		829
(12.23 %) 		211
(3.11 %)
GetResponse 7.0885.997
(84.61 %) 		858
(12.10 %) 		233
(3.29 %)
ActiveCampaign 6.7365.696
(84.56 %) 		813
(12.07 %) 		227
(3.37 %)
Klick-Tipp 6.9395.815
(83.80 %) 		886
(12.77 %) 		238
(3.43 %)
HubSpot 6.8805.758
(83.69 %) 		889
(12.92 %) 		233
(3.39 %)
Mailjet 6.5705.486
(83.50 %) 		845
(12.86 %) 		239
(3.64 %)
AWeber 6.9755.767
(82.68 %) 		932
(13.36 %) 		276
(3.96 %)
SendInBlue 6.9025.685
(82.37 %) 		976
(14.14 %) 		241
(3.49 %)
Rapidmail 6.8305.614
(82.20 %) 		956
(14.00 %) 		260
(3.81 %)
Moosend 6.7885.575
(82.13 %) 		978
(14.41 %) 		235
(3.46 %)
Mailify 6.7945.533
(81.44 %) 		1.006
(14.81 %) 		255
(3.75 %)
ConvertKit 6.8895.609
(81.42 %) 		1.005
(14.59 %) 		275
(3.99 %)
MailChimp 6.7215.413
(80.54 %) 		1.032
(15.35 %) 		276
(4.11 %)
MailerLite 6.6495.329
(80.15 %) 		1.053
(15.84 %) 		267
(4.02 %)
Benchmark Email 6.8595.488
(80.01 %) 		1.069
(15.59 %) 		302
(4.40 %)
Constant Contact 6.8545.423
(79.12 %) 		1.146
(16.72 %) 		285
(4.16 %)
SendPulse 6.9135.466
(79.07 %) 		1.156
(16.72 %) 		291
(4.21 %)
Clever Elements 6.7855.219
(76.92 %) 		1.217
(17.94 %) 		349
(5.14 %)
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MailerLite email deliverability providers comparison 2021 (April)
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Email deliverability rates for MailerLite and other providers comparison

80.15 % of 6.649 emails sent with MailerLite ended up in the recipient's main mailbox. 15.84 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 84.98 %
(5.795) 		11.45 %
(781) 		3.56 %
(243)
CleverReach 84.66 %
(5.741) 		12.23 %
(829) 		3.11 %
(211)
GetResponse 84.61 %
(5.997) 		12.10 %
(858) 		3.29 %
(233)
ActiveCampaign 84.56 %
(5.696) 		12.07 %
(813) 		3.37 %
(227)
Klick-Tipp 83.80 %
(5.815) 		12.77 %
(886) 		3.43 %
(238)
HubSpot 83.69 %
(5.758) 		12.92 %
(889) 		3.39 %
(233)
Mailjet 83.50 %
(5.486) 		12.86 %
(845) 		3.64 %
(239)
AWeber 82.68 %
(5.767) 		13.36 %
(932) 		3.96 %
(276)
SendInBlue 82.37 %
(5.685) 		14.14 %
(976) 		3.49 %
(241)
Rapidmail 82.20 %
(5.614) 		14.00 %
(956) 		3.81 %
(260)
Moosend 82.13 %
(5.575) 		14.41 %
(978) 		3.46 %
(235)
Mailify 81.44 %
(5.533) 		14.81 %
(1.006) 		3.75 %
(255)
ConvertKit 81.42 %
(5.609) 		14.59 %
(1.005) 		3.99 %
(275)
MailChimp 80.54 %
(5.413) 		15.35 %
(1.032) 		4.11 %
(276)
MailerLite 80.15 %
(5.329) 		15.84 %
(1.053) 		4.02 %
(267)
Benchmark Email 80.01 %
(5.488) 		15.59 %
(1.069) 		4.40 %
(302)
Constant Contact 79.12 %
(5.423) 		16.72 %
(1.146) 		4.16 %
(285)
SendPulse 79.07 %
(5.466) 		16.72 %
(1.156) 		4.21 %
(291)
Clever Elements 76.92 %
(5.219) 		17.94 %
(1.217) 		5.14 %
(349)
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MailerLite email deliverability rates providers comparison 2021 (April)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Other, Clothing, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 534450731184.27 %13.67 %2.06 %
Other 472387701581.99 %14.83 %3.18 %
Clothing 554453802181.77 %14.44 %3.79 %
Home & Garden 501409712181.64 %14.17 %4.19 %
Pets 473385701881.40 %14.80 %3.81 %
Entertainment 507410781980.87 %15.38 %3.75 %
Sport & Fitness 493398801580.73 %16.23 %3.04 %
Cosmetics & Beauty 523418842179.92 %16.06 %4.02 %
Elektronics 501400762579.84 %15.17 %4.99 %
Health 496392832179.03 %16.73 %4.23 %
Finance 515399932377.48 %18.06 %4.47 %
Job & Career 5654361032677.17 %18.23 %4.60 %
Dating 515392923176.12 %17.86 %6.02 %
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MailerLite email deliverability by category 2021 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 661551931783.36 %14.07 %2.57 %
Custom Mail 642533872283.02 %13.55 %3.43 %
Zoho Mail 635518932481.57 %14.65 %3.78 %
GMX Mail 6655401002581.20 %15.04 %3.76 %
Mail.com 6615311022880.33 %15.43 %4.24 %
AOL Mail 6895481122979.54 %16.26 %4.21 %
Gmail 6555161142578.78 %17.40 %3.82 %
Yahoo Mail 6885421163078.78 %16.86 %4.36 %
Outlook Mail 6475031113377.74 %17.16 %5.10 %
Yandex Mail 7065471253477.48 %17.71 %4.82 %
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MailerLite email deliverability by email service provider 2021 (April)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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