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MailerLite Email Deliverability Report for the year 2023 (December)

In this email deliverability report for MailerLite (December 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.780 emails were sent with MailerLite. A total of 5.357 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.126 emails ended up in the spam folder. 297 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9175.979
(86.44 %) 		712
(10.29 %) 		226
(3.27 %)
ActiveCampaign 6.8805.890
(85.61 %) 		775
(11.26 %) 		215
(3.13 %)
Mailjet 6.7915.783
(85.16 %) 		789
(11.62 %) 		219
(3.22 %)
Klick-Tipp 6.8245.769
(84.54 %) 		828
(12.13 %) 		227
(3.33 %)
CleverReach 6.7225.679
(84.48 %) 		827
(12.30 %) 		216
(3.21 %)
CampaignMonitor 6.8325.706
(83.52 %) 		877
(12.84 %) 		249
(3.64 %)
Rapidmail 6.8345.694
(83.32 %) 		879
(12.86 %) 		261
(3.82 %)
ConvertKit 6.9615.783
(83.08 %) 		935
(13.43 %) 		243
(3.49 %)
HubSpot 6.8175.608
(82.26 %) 		938
(13.76 %) 		271
(3.98 %)
Mailify 6.6505.441
(81.82 %) 		934
(14.05 %) 		275
(4.14 %)
AWeber 6.8915.627
(81.66 %) 		985
(14.29 %) 		279
(4.05 %)
MailChimp 6.9935.700
(81.51 %) 		1.018
(14.56 %) 		275
(3.93 %)
Moosend 6.7885.494
(80.94 %) 		1.033
(15.22 %) 		261
(3.85 %)
SendInBlue 6.9115.511
(79.74 %) 		1.111
(16.08 %) 		289
(4.18 %)
Benchmark Email 6.9305.509
(79.49 %) 		1.111
(16.03 %) 		310
(4.47 %)
Constant Contact 6.9155.484
(79.31 %) 		1.141
(16.50 %) 		290
(4.19 %)
SendPulse 6.6585.269
(79.14 %) 		1.109
(16.66 %) 		280
(4.21 %)
MailerLite 6.7805.357
(79.01 %) 		1.126
(16.61 %) 		297
(4.38 %)
Clever Elements 6.6485.033
(75.71 %) 		1.257
(18.91 %) 		358
(5.39 %)

Email deliverability rates for MailerLite and other providers comparison

79.01 % of 6.780 emails sent with MailerLite ended up in the recipient's main mailbox. 16.61 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.38 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.44 %
(5.979) 		10.29 %
(712) 		3.27 %
(226)
ActiveCampaign 85.61 %
(5.890) 		11.26 %
(775) 		3.13 %
(215)
Mailjet 85.16 %
(5.783) 		11.62 %
(789) 		3.22 %
(219)
Klick-Tipp 84.54 %
(5.769) 		12.13 %
(828) 		3.33 %
(227)
CleverReach 84.48 %
(5.679) 		12.30 %
(827) 		3.21 %
(216)
CampaignMonitor 83.52 %
(5.706) 		12.84 %
(877) 		3.64 %
(249)
Rapidmail 83.32 %
(5.694) 		12.86 %
(879) 		3.82 %
(261)
ConvertKit 83.08 %
(5.783) 		13.43 %
(935) 		3.49 %
(243)
HubSpot 82.26 %
(5.608) 		13.76 %
(938) 		3.98 %
(271)
Mailify 81.82 %
(5.441) 		14.05 %
(934) 		4.14 %
(275)
AWeber 81.66 %
(5.627) 		14.29 %
(985) 		4.05 %
(279)
MailChimp 81.51 %
(5.700) 		14.56 %
(1.018) 		3.93 %
(275)
Moosend 80.94 %
(5.494) 		15.22 %
(1.033) 		3.85 %
(261)
SendInBlue 79.74 %
(5.511) 		16.08 %
(1.111) 		4.18 %
(289)
Benchmark Email 79.49 %
(5.509) 		16.03 %
(1.111) 		4.47 %
(310)
Constant Contact 79.31 %
(5.484) 		16.50 %
(1.141) 		4.19 %
(290)
SendPulse 79.14 %
(5.269) 		16.66 %
(1.109) 		4.21 %
(280)
MailerLite 79.01 %
(5.357) 		16.61 %
(1.126) 		4.38 %
(297)
Clever Elements 75.71 %
(5.033) 		18.91 %
(1.257) 		5.39 %
(358)

Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Pets, Elektronics, Clothing and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Sport & Fitness, Dating and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 518431751283.20 %14.48 %2.32 %
Pets 516422801481.78 %15.50 %2.71 %
Elektronics 535434821981.12 %15.33 %3.55 %
Clothing 493398722380.73 %14.60 %4.67 %
Entertainment 527420911679.70 %17.27 %3.04 %
Home & Garden 527419773179.51 %14.61 %5.88 %
Other 545432852879.27 %15.60 %5.14 %
Health 518406922078.38 %17.76 %3.86 %
Cosmetics & Beauty 544421923177.39 %16.91 %5.70 %
Dating 503388922377.14 %18.29 %4.57 %
Sport & Fitness 528407972477.08 %18.37 %4.55 %
Job & Career 536410992776.49 %18.47 %5.04 %
Finance 490369922975.31 %18.78 %5.92 %

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6995701022781.55 %14.59 %3.86 %
GMX Mail 6595361002381.34 %15.17 %3.49 %
Zoho Mail 6925611052681.07 %15.17 %3.76 %
ProtonMail 6555311002481.07 %15.27 %3.66 %
Mail.com 6735321113079.05 %16.49 %4.46 %
Yahoo Mail 7245631233877.76 %16.99 %5.25 %
Outlook Mail 6745241222877.74 %18.10 %4.15 %
AOL Mail 6434991133177.60 %17.57 %4.82 %
Yandex Mail 6735221242777.56 %18.42 %4.01 %
Gmail 6885191264375.44 %18.31 %6.25 %

All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

MailerLite
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References and Resources

Further resources and references for MailerLite.

No references or resources found.