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MailerLite Email Deliverability Report for the year 2021 (August)

In this email deliverability report for MailerLite (August 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.900 emails were sent with MailerLite. A total of 5.455 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.137 emails ended up in the spam folder. 308 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8495.905
(86.22 %)
740
(10.80 %)
204
(2.98 %)
ActiveCampaign 6.5485.610
(85.68 %)
738
(11.27 %)
200
(3.05 %)
Klick-Tipp 6.7605.774
(85.41 %)
780
(11.54 %)
206
(3.05 %)
Mailjet 6.9125.885
(85.14 %)
798
(11.55 %)
229
(3.31 %)
Rapidmail 7.1095.975
(84.05 %)
898
(12.63 %)
236
(3.32 %)
CleverReach 6.7885.666
(83.47 %)
884
(13.02 %)
238
(3.51 %)
AWeber 6.8525.705
(83.26 %)
914
(13.34 %)
233
(3.40 %)
CampaignMonitor 6.8125.668
(83.21 %)
903
(13.26 %)
241
(3.54 %)
HubSpot 6.9225.748
(83.04 %)
913
(13.19 %)
261
(3.77 %)
Moosend 6.7555.560
(82.31 %)
951
(14.08 %)
244
(3.61 %)
Mailify 6.7245.480
(81.50 %)
985
(14.65 %)
259
(3.85 %)
SendInBlue 6.8405.549
(81.13 %)
1.039
(15.19 %)
252
(3.68 %)
MailChimp 6.5755.318
(80.88 %)
991
(15.07 %)
266
(4.05 %)
ConvertKit 6.7895.448
(80.25 %)
1.025
(15.10 %)
316
(4.65 %)
Constant Contact 6.8205.469
(80.19 %)
1.054
(15.45 %)
297
(4.35 %)
Benchmark Email 6.8695.489
(79.91 %)
1.092
(15.90 %)
288
(4.19 %)
MailerLite 6.9005.455
(79.06 %)
1.137
(16.48 %)
308
(4.46 %)
SendPulse 6.7665.317
(78.58 %)
1.135
(16.78 %)
314
(4.64 %)
Clever Elements 6.6675.137
(77.05 %)
1.182
(17.73 %)
348
(5.22 %)
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MailerLite email deliverability providers comparison 2021 (August)
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Email deliverability rates for MailerLite and other providers comparison

79.06 % of 6.900 emails sent with MailerLite ended up in the recipient's main mailbox. 16.48 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.22 %
(5.905)
10.80 %
(740)
2.98 %
(204)
ActiveCampaign 85.68 %
(5.610)
11.27 %
(738)
3.05 %
(200)
Klick-Tipp 85.41 %
(5.774)
11.54 %
(780)
3.05 %
(206)
Mailjet 85.14 %
(5.885)
11.55 %
(798)
3.31 %
(229)
Rapidmail 84.05 %
(5.975)
12.63 %
(898)
3.32 %
(236)
CleverReach 83.47 %
(5.666)
13.02 %
(884)
3.51 %
(238)
AWeber 83.26 %
(5.705)
13.34 %
(914)
3.40 %
(233)
CampaignMonitor 83.21 %
(5.668)
13.26 %
(903)
3.54 %
(241)
HubSpot 83.04 %
(5.748)
13.19 %
(913)
3.77 %
(261)
Moosend 82.31 %
(5.560)
14.08 %
(951)
3.61 %
(244)
Mailify 81.50 %
(5.480)
14.65 %
(985)
3.85 %
(259)
SendInBlue 81.13 %
(5.549)
15.19 %
(1.039)
3.68 %
(252)
MailChimp 80.88 %
(5.318)
15.07 %
(991)
4.05 %
(266)
ConvertKit 80.25 %
(5.448)
15.10 %
(1.025)
4.65 %
(316)
Constant Contact 80.19 %
(5.469)
15.45 %
(1.054)
4.35 %
(297)
Benchmark Email 79.91 %
(5.489)
15.90 %
(1.092)
4.19 %
(288)
MailerLite 79.06 %
(5.455)
16.48 %
(1.137)
4.46 %
(308)
SendPulse 78.58 %
(5.317)
16.78 %
(1.135)
4.64 %
(314)
Clever Elements 77.05 %
(5.137)
17.73 %
(1.182)
5.22 %
(348)
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MailerLite email deliverability rates providers comparison 2021 (August)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Clothing, Home & Garden, Pets, Elektronics and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 567466831882.19 %14.64 %3.17 %
Home & Garden 517421762081.43 %14.70 %3.87 %
Pets 502404791980.48 %15.74 %3.78 %
Elektronics 512411792280.27 %15.43 %4.30 %
Food & Drink 547438802980.07 %14.63 %5.30 %
Other 527420832479.70 %15.75 %4.55 %
Cosmetics & Beauty 496393802379.23 %16.13 %4.64 %
Entertainment 538425892479.00 %16.54 %4.46 %
Sport & Fitness 546430971978.75 %17.77 %3.48 %
Health 536414923077.24 %17.16 %5.60 %
Finance 523402972476.86 %18.55 %4.59 %
Dating 518398952576.83 %18.34 %4.83 %
Job & Career 5714331073175.83 %18.74 %5.43 %
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MailerLite email deliverability by category 2021 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 678548973380.83 %14.31 %4.87 %
GMX Mail 6905571052880.72 %15.22 %4.06 %
Zoho Mail 6915571062880.61 %15.34 %4.05 %
Mail.com 6735391072780.09 %15.90 %4.01 %
AOL Mail 7115641212679.32 %17.02 %3.66 %
Yahoo Mail 6865401192778.72 %17.35 %3.94 %
Custom Mail 7515911124878.70 %14.91 %6.39 %
Outlook Mail 6895361262777.79 %18.29 %3.92 %
Gmail 6474981212876.97 %18.70 %4.33 %
Yandex Mail 6845251233676.75 %17.98 %5.26 %
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MailerLite email deliverability by email service provider 2021 (August)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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