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MailerLite Email Deliverability Report for the year 2024 (January)

In this email deliverability report for MailerLite (January 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.806 emails were sent with MailerLite. A total of 5.323 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.165 emails ended up in the spam folder. 318 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9166.015
(86.97 %) 		710
(10.27 %) 		191
(2.76 %)
GetResponse 6.9715.995
(86.00 %) 		747
(10.72 %) 		229
(3.29 %)
CleverReach 6.8435.745
(83.95 %) 		863
(12.61 %) 		235
(3.43 %)
Mailjet 6.8885.771
(83.78 %) 		881
(12.79 %) 		236
(3.43 %)
HubSpot 6.8995.778
(83.75 %) 		883
(12.80 %) 		238
(3.45 %)
Rapidmail 6.8445.693
(83.18 %) 		890
(13.00 %) 		261
(3.81 %)
CampaignMonitor 6.7665.624
(83.12 %) 		886
(13.09 %) 		256
(3.78 %)
Moosend 6.7075.553
(82.79 %) 		905
(13.49 %) 		249
(3.71 %)
Klick-Tipp 6.7925.583
(82.20 %) 		953
(14.03 %) 		256
(3.77 %)
AWeber 6.8975.637
(81.73 %) 		999
(14.48 %) 		261
(3.78 %)
Mailify 6.8265.574
(81.66 %) 		981
(14.37 %) 		271
(3.97 %)
MailChimp 6.6575.419
(81.40 %) 		983
(14.77 %) 		255
(3.83 %)
Benchmark Email 6.7545.488
(81.26 %) 		1.009
(14.94 %) 		257
(3.81 %)
ConvertKit 6.7615.435
(80.39 %) 		1.017
(15.04 %) 		309
(4.57 %)
Constant Contact 6.7705.415
(79.99 %) 		1.086
(16.04 %) 		269
(3.97 %)
SendInBlue 6.7045.350
(79.80 %) 		1.062
(15.84 %) 		292
(4.36 %)
SendPulse 6.8825.404
(78.52 %) 		1.159
(16.84 %) 		319
(4.64 %)
MailerLite 6.8065.323
(78.21 %) 		1.165
(17.12 %) 		318
(4.67 %)
Clever Elements 6.9215.300
(76.58 %) 		1.288
(18.61 %) 		333
(4.81 %)
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MailerLite email deliverability providers comparison 2024 (January)
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Email deliverability rates for MailerLite and other providers comparison

78.21 % of 6.806 emails sent with MailerLite ended up in the recipient's main mailbox. 17.12 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.67 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.97 %
(6.015) 		10.27 %
(710) 		2.76 %
(191)
GetResponse 86.00 %
(5.995) 		10.72 %
(747) 		3.29 %
(229)
CleverReach 83.95 %
(5.745) 		12.61 %
(863) 		3.43 %
(235)
Mailjet 83.78 %
(5.771) 		12.79 %
(881) 		3.43 %
(236)
HubSpot 83.75 %
(5.778) 		12.80 %
(883) 		3.45 %
(238)
Rapidmail 83.18 %
(5.693) 		13.00 %
(890) 		3.81 %
(261)
CampaignMonitor 83.12 %
(5.624) 		13.09 %
(886) 		3.78 %
(256)
Moosend 82.79 %
(5.553) 		13.49 %
(905) 		3.71 %
(249)
Klick-Tipp 82.20 %
(5.583) 		14.03 %
(953) 		3.77 %
(256)
AWeber 81.73 %
(5.637) 		14.48 %
(999) 		3.78 %
(261)
Mailify 81.66 %
(5.574) 		14.37 %
(981) 		3.97 %
(271)
MailChimp 81.40 %
(5.419) 		14.77 %
(983) 		3.83 %
(255)
Benchmark Email 81.26 %
(5.488) 		14.94 %
(1.009) 		3.81 %
(257)
ConvertKit 80.39 %
(5.435) 		15.04 %
(1.017) 		4.57 %
(309)
Constant Contact 79.99 %
(5.415) 		16.04 %
(1.086) 		3.97 %
(269)
SendInBlue 79.80 %
(5.350) 		15.84 %
(1.062) 		4.36 %
(292)
SendPulse 78.52 %
(5.404) 		16.84 %
(1.159) 		4.64 %
(319)
MailerLite 78.21 %
(5.323) 		17.12 %
(1.165) 		4.67 %
(318)
Clever Elements 76.58 %
(5.300) 		18.61 %
(1.288) 		4.81 %
(333)
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MailerLite email deliverability rates providers comparison 2024 (January)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Clothing, Pets, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Entertainment, Sport & Fitness, Dating and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 552446842280.80 %15.22 %3.99 %
Clothing 499402772080.56 %15.43 %4.01 %
Pets 534428871980.15 %16.29 %3.56 %
Food & Drink 497398772280.08 %15.49 %4.43 %
Other 520415861979.81 %16.54 %3.65 %
Elektronics 499395802479.16 %16.03 %4.81 %
Cosmetics & Beauty 519405862878.03 %16.57 %5.39 %
Finance 5814491102277.28 %18.93 %3.79 %
Health 505390932277.23 %18.42 %4.36 %
Dating 525401992576.38 %18.86 %4.76 %
Sport & Fitness 503384912876.34 %18.09 %5.57 %
Entertainment 540411943576.11 %17.41 %6.48 %
Job & Career 5323991013275.00 %18.98 %6.02 %
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MailerLite email deliverability by category 2024 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Zoho Mail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 7325921142680.87 %15.57 %3.55 %
Custom Mail 650521993080.15 %15.23 %4.62 %
GMX Mail 6695301053479.22 %15.70 %5.08 %
Mail.com 6905461152979.13 %16.67 %4.20 %
ProtonMail 6645231014078.77 %15.21 %6.02 %
Yahoo Mail 6455071142478.60 %17.67 %3.72 %
AOL Mail 6845311262777.63 %18.42 %3.95 %
Yandex Mail 6785241272777.29 %18.73 %3.98 %
Gmail 7345541423875.48 %19.35 %5.18 %
Outlook Mail 6604951224375.00 %18.48 %6.52 %
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MailerLite email deliverability by email service provider 2024 (January)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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