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MailerLite Email Deliverability Report for the year 2022 (August)

In this email deliverability report for MailerLite (August 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.638 emails were sent with MailerLite. A total of 5.298 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.045 emails ended up in the spam folder. 295 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8305.914
(86.59 %) 		717
(10.50 %) 		199
(2.91 %)
CleverReach 6.8915.908
(85.74 %) 		783
(11.36 %) 		200
(2.90 %)
GetResponse 6.6435.673
(85.40 %) 		739
(11.12 %) 		231
(3.48 %)
CampaignMonitor 6.7995.783
(85.06 %) 		815
(11.99 %) 		201
(2.96 %)
Klick-Tipp 6.8925.773
(83.76 %) 		874
(12.68 %) 		245
(3.55 %)
Mailjet 6.7985.645
(83.04 %) 		911
(13.40 %) 		242
(3.56 %)
HubSpot 6.6585.528
(83.03 %) 		896
(13.46 %) 		234
(3.51 %)
ConvertKit 6.8885.718
(83.01 %) 		933
(13.55 %) 		237
(3.44 %)
Rapidmail 7.0465.791
(82.19 %) 		968
(13.74 %) 		287
(4.07 %)
Mailify 6.7905.572
(82.06 %) 		939
(13.83 %) 		279
(4.11 %)
AWeber 6.8805.635
(81.90 %) 		1.004
(14.59 %) 		241
(3.50 %)
Moosend 6.8385.567
(81.41 %) 		999
(14.61 %) 		272
(3.98 %)
SendInBlue 6.6855.404
(80.84 %) 		994
(14.87 %) 		287
(4.29 %)
MailChimp 6.9275.548
(80.09 %) 		1.114
(16.08 %) 		265
(3.83 %)
MailerLite 6.6385.298
(79.81 %) 		1.045
(15.74 %) 		295
(4.44 %)
Benchmark Email 6.8855.466
(79.39 %) 		1.108
(16.09 %) 		311
(4.52 %)
Constant Contact 6.9325.486
(79.14 %) 		1.164
(16.79 %) 		282
(4.07 %)
SendPulse 6.9575.345
(76.83 %) 		1.258
(18.08 %) 		354
(5.09 %)
Clever Elements 6.8485.194
(75.85 %) 		1.316
(19.22 %) 		338
(4.94 %)
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MailerLite email deliverability providers comparison 2022 (August)
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Email deliverability rates for MailerLite and other providers comparison

79.81 % of 6.638 emails sent with MailerLite ended up in the recipient's main mailbox. 15.74 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.44 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.59 %
(5.914) 		10.50 %
(717) 		2.91 %
(199)
CleverReach 85.74 %
(5.908) 		11.36 %
(783) 		2.90 %
(200)
GetResponse 85.40 %
(5.673) 		11.12 %
(739) 		3.48 %
(231)
CampaignMonitor 85.06 %
(5.783) 		11.99 %
(815) 		2.96 %
(201)
Klick-Tipp 83.76 %
(5.773) 		12.68 %
(874) 		3.55 %
(245)
Mailjet 83.04 %
(5.645) 		13.40 %
(911) 		3.56 %
(242)
HubSpot 83.03 %
(5.528) 		13.46 %
(896) 		3.51 %
(234)
ConvertKit 83.01 %
(5.718) 		13.55 %
(933) 		3.44 %
(237)
Rapidmail 82.19 %
(5.791) 		13.74 %
(968) 		4.07 %
(287)
Mailify 82.06 %
(5.572) 		13.83 %
(939) 		4.11 %
(279)
AWeber 81.90 %
(5.635) 		14.59 %
(1.004) 		3.50 %
(241)
Moosend 81.41 %
(5.567) 		14.61 %
(999) 		3.98 %
(272)
SendInBlue 80.84 %
(5.404) 		14.87 %
(994) 		4.29 %
(287)
MailChimp 80.09 %
(5.548) 		16.08 %
(1.114) 		3.83 %
(265)
MailerLite 79.81 %
(5.298) 		15.74 %
(1.045) 		4.44 %
(295)
Benchmark Email 79.39 %
(5.466) 		16.09 %
(1.108) 		4.52 %
(311)
Constant Contact 79.14 %
(5.486) 		16.79 %
(1.164) 		4.07 %
(282)
SendPulse 76.83 %
(5.345) 		18.08 %
(1.258) 		5.09 %
(354)
Clever Elements 75.85 %
(5.194) 		19.22 %
(1.316) 		4.94 %
(338)
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MailerLite email deliverability rates providers comparison 2022 (August)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Clothing, Elektronics, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Health, Dating, Job & Career and Finance.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 482401661583.20 %13.69 %3.11 %
Clothing 549455761882.88 %13.84 %3.28 %
Elektronics 490405691682.65 %14.08 %3.27 %
Food & Drink 531438722182.49 %13.56 %3.95 %
Pets 497408731682.09 %14.69 %3.22 %
Entertainment 524426821681.30 %15.65 %3.05 %
Other 504404762480.16 %15.08 %4.76 %
Cosmetics & Beauty 492390782479.27 %15.85 %4.88 %
Finance 489377862677.10 %17.59 %5.32 %
Job & Career 529407972576.94 %18.34 %4.73 %
Dating 527404952876.66 %18.03 %5.31 %
Health 504386863276.59 %17.06 %6.35 %
Sport & Fitness 520397893476.35 %17.12 %6.54 %
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MailerLite email deliverability by category 2022 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 640533901783.28 %14.06 %2.66 %
Custom Mail 692572942682.66 %13.58 %3.76 %
GMX Mail 622509892481.83 %14.31 %3.86 %
Zoho Mail 6995711002881.69 %14.31 %4.01 %
Mail.com 6365071002979.72 %15.72 %4.56 %
Yahoo Mail 593470962779.26 %16.19 %4.55 %
AOL Mail 6615221093078.97 %16.49 %4.54 %
Yandex Mail 6905351213477.54 %17.54 %4.93 %
Outlook Mail 7285621283877.20 %17.58 %5.22 %
Gmail 6775171184276.37 %17.43 %6.20 %
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MailerLite email deliverability by email service provider 2022 (August)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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