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MailerLite Email Deliverability Report for the year 2021 (May)

In this email deliverability report for MailerLite (May 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.891 emails were sent with MailerLite. A total of 5.382 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.188 emails ended up in the spam folder. 321 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9816.044
(86.58 %) 		731
(10.47 %) 		206
(2.95 %)
GetResponse 6.7665.839
(86.30 %) 		729
(10.77 %) 		198
(2.93 %)
CampaignMonitor 6.9065.924
(85.78 %) 		776
(11.24 %) 		206
(2.98 %)
CleverReach 6.9955.949
(85.05 %) 		809
(11.57 %) 		237
(3.39 %)
Mailjet 6.8285.764
(84.42 %) 		836
(12.24 %) 		228
(3.34 %)
Klick-Tipp 6.8895.726
(83.12 %) 		899
(13.05 %) 		264
(3.83 %)
Mailify 6.8685.640
(82.12 %) 		968
(14.09 %) 		260
(3.79 %)
HubSpot 6.9845.727
(82.00 %) 		981
(14.05 %) 		276
(3.95 %)
Rapidmail 6.8695.618
(81.79 %) 		985
(14.34 %) 		266
(3.87 %)
Benchmark Email 6.8695.606
(81.61 %) 		996
(14.50 %) 		267
(3.89 %)
AWeber 6.9095.609
(81.18 %) 		1.049
(15.18 %) 		251
(3.63 %)
ConvertKit 6.8975.589
(81.04 %) 		1.024
(14.85 %) 		284
(4.12 %)
Moosend 6.8595.556
(81.00 %) 		999
(14.56 %) 		304
(4.43 %)
SendInBlue 6.8375.502
(80.47 %) 		1.065
(15.58 %) 		270
(3.95 %)
MailChimp 6.8875.509
(79.99 %) 		1.066
(15.48 %) 		312
(4.53 %)
SendPulse 6.9185.454
(78.84 %) 		1.140
(16.48 %) 		324
(4.68 %)
Constant Contact 6.7875.321
(78.40 %) 		1.152
(16.97 %) 		314
(4.63 %)
MailerLite 6.8915.382
(78.10 %) 		1.188
(17.24 %) 		321
(4.66 %)
Clever Elements 6.8285.309
(77.75 %) 		1.189
(17.41 %) 		330
(4.83 %)
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MailerLite email deliverability providers comparison 2021 (May)
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Email deliverability rates for MailerLite and other providers comparison

78.10 % of 6.891 emails sent with MailerLite ended up in the recipient's main mailbox. 17.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.66 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.58 %
(6.044) 		10.47 %
(731) 		2.95 %
(206)
GetResponse 86.30 %
(5.839) 		10.77 %
(729) 		2.93 %
(198)
CampaignMonitor 85.78 %
(5.924) 		11.24 %
(776) 		2.98 %
(206)
CleverReach 85.05 %
(5.949) 		11.57 %
(809) 		3.39 %
(237)
Mailjet 84.42 %
(5.764) 		12.24 %
(836) 		3.34 %
(228)
Klick-Tipp 83.12 %
(5.726) 		13.05 %
(899) 		3.83 %
(264)
Mailify 82.12 %
(5.640) 		14.09 %
(968) 		3.79 %
(260)
HubSpot 82.00 %
(5.727) 		14.05 %
(981) 		3.95 %
(276)
Rapidmail 81.79 %
(5.618) 		14.34 %
(985) 		3.87 %
(266)
Benchmark Email 81.61 %
(5.606) 		14.50 %
(996) 		3.89 %
(267)
AWeber 81.18 %
(5.609) 		15.18 %
(1.049) 		3.63 %
(251)
ConvertKit 81.04 %
(5.589) 		14.85 %
(1.024) 		4.12 %
(284)
Moosend 81.00 %
(5.556) 		14.56 %
(999) 		4.43 %
(304)
SendInBlue 80.47 %
(5.502) 		15.58 %
(1.065) 		3.95 %
(270)
MailChimp 79.99 %
(5.509) 		15.48 %
(1.066) 		4.53 %
(312)
SendPulse 78.84 %
(5.454) 		16.48 %
(1.140) 		4.68 %
(324)
Constant Contact 78.40 %
(5.321) 		16.97 %
(1.152) 		4.63 %
(314)
MailerLite 78.10 %
(5.382) 		17.24 %
(1.188) 		4.66 %
(321)
Clever Elements 77.75 %
(5.309) 		17.41 %
(1.189) 		4.83 %
(330)
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MailerLite email deliverability rates providers comparison 2021 (May)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Elektronics, Clothing, Food & Drink, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Sport & Fitness, Job & Career, Health and Finance.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 508413791681.30 %15.55 %3.15 %
Clothing 569461901881.02 %15.82 %3.16 %
Food & Drink 531423802879.66 %15.07 %5.27 %
Home & Garden 536425842779.29 %15.67 %5.04 %
Other 536424872579.10 %16.23 %4.66 %
Entertainment 532420931978.95 %17.48 %3.57 %
Pets 490386802478.78 %16.33 %4.90 %
Cosmetics & Beauty 558438982278.49 %17.56 %3.94 %
Finance 5684371102176.94 %19.37 %3.70 %
Health 519396952876.30 %18.30 %5.39 %
Job & Career 509385982675.64 %19.25 %5.11 %
Sport & Fitness 5504151013475.45 %18.36 %6.18 %
Dating 485359933374.02 %19.18 %6.80 %
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MailerLite email deliverability by category 2021 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Mail.com and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 640517972680.78 %15.16 %4.06 %
Mail.com 6395141052080.44 %16.43 %3.13 %
Custom Mail 7045611083579.69 %15.34 %4.97 %
GMX Mail 7135681143179.66 %15.99 %4.35 %
Zoho Mail 7305771193479.04 %16.30 %4.66 %
AOL Mail 6975431243077.91 %17.79 %4.30 %
Yandex Mail 6514981213276.50 %18.59 %4.92 %
Yahoo Mail 6925271254076.16 %18.06 %5.78 %
Outlook Mail 7105371373675.63 %19.30 %5.07 %
Gmail 7155401383775.52 %19.30 %5.17 %
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MailerLite email deliverability by email service provider 2021 (May)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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