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MailerLite Email Deliverability Report for the year 2020 (June)

In this email deliverability report for MailerLite (June 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.107 emails were sent with MailerLite. A total of 5.272 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.659 emails ended up in the spam folder. 176 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.5146.572
(77.19 %) 		1.851
(21.74 %) 		91
(1.07 %)
AWeber 8.5066.302
(74.09 %) 		2.083
(24.49 %) 		121
(1.42 %)
CleverReach 8.0865.956
(73.66 %) 		2.024
(25.03 %) 		106
(1.31 %)
Clever Elements 8.2135.954
(72.49 %) 		2.159
(26.29 %) 		100
(1.22 %)
CampaignMonitor 8.2245.939
(72.22 %) 		2.180
(26.51 %) 		105
(1.28 %)
Klick-Tipp 8.0085.556
(69.38 %) 		2.349
(29.33 %) 		103
(1.29 %)
Rapidmail 7.6025.194
(68.32 %) 		2.259
(29.72 %) 		149
(1.96 %)
SendPulse 7.9695.363
(67.30 %) 		2.514
(31.55 %) 		92
(1.15 %)
ActiveCampaign 8.4525.584
(66.07 %) 		2.701
(31.96 %) 		167
(1.98 %)
Moosend 8.0595.316
(65.96 %) 		2.618
(32.49 %) 		125
(1.55 %)
MailerLite 8.1075.272
(65.03 %) 		2.659
(32.80 %) 		176
(2.17 %)
Benchmark Email 8.3765.424
(64.76 %) 		2.672
(31.90 %) 		280
(3.34 %)
HubSpot 8.5905.468
(63.66 %) 		3.001
(34.94 %) 		121
(1.41 %)
Mailjet 8.4215.345
(63.47 %) 		2.910
(34.56 %) 		166
(1.97 %)
Mailify 7.8624.932
(62.73 %) 		2.804
(35.67 %) 		126
(1.60 %)
ConvertKit 8.5025.136
(60.41 %) 		3.177
(37.37 %) 		189
(2.22 %)
Constant Contact 7.7664.613
(59.40 %) 		2.890
(37.21 %) 		263
(3.39 %)
MailChimp 8.3244.822
(57.93 %) 		3.290
(39.52 %) 		212
(2.55 %)
SendInBlue 8.3244.734
(56.87 %) 		3.400
(40.85 %) 		190
(2.28 %)
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MailerLite email deliverability providers comparison 2020 (June)
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Email deliverability rates for MailerLite and other providers comparison

65.03 % of 8.107 emails sent with MailerLite ended up in the recipient's main mailbox. 32.80 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.17 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.19 %
(6.572) 		21.74 %
(1.851) 		1.07 %
(91)
AWeber 74.09 %
(6.302) 		24.49 %
(2.083) 		1.42 %
(121)
CleverReach 73.66 %
(5.956) 		25.03 %
(2.024) 		1.31 %
(106)
Clever Elements 72.49 %
(5.954) 		26.29 %
(2.159) 		1.22 %
(100)
CampaignMonitor 72.22 %
(5.939) 		26.51 %
(2.180) 		1.28 %
(105)
Klick-Tipp 69.38 %
(5.556) 		29.33 %
(2.349) 		1.29 %
(103)
Rapidmail 68.32 %
(5.194) 		29.72 %
(2.259) 		1.96 %
(149)
SendPulse 67.30 %
(5.363) 		31.55 %
(2.514) 		1.15 %
(92)
ActiveCampaign 66.07 %
(5.584) 		31.96 %
(2.701) 		1.98 %
(167)
Moosend 65.96 %
(5.316) 		32.49 %
(2.618) 		1.55 %
(125)
MailerLite 65.03 %
(5.272) 		32.80 %
(2.659) 		2.17 %
(176)
Benchmark Email 64.76 %
(5.424) 		31.90 %
(2.672) 		3.34 %
(280)
HubSpot 63.66 %
(5.468) 		34.94 %
(3.001) 		1.41 %
(121)
Mailjet 63.47 %
(5.345) 		34.56 %
(2.910) 		1.97 %
(166)
Mailify 62.73 %
(4.932) 		35.67 %
(2.804) 		1.60 %
(126)
ConvertKit 60.41 %
(5.136) 		37.37 %
(3.177) 		2.22 %
(189)
Constant Contact 59.40 %
(4.613) 		37.21 %
(2.890) 		3.39 %
(263)
MailChimp 57.93 %
(4.822) 		39.52 %
(3.290) 		2.55 %
(212)
SendInBlue 56.87 %
(4.734) 		40.85 %
(3.400) 		2.28 %
(190)
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MailerLite email deliverability rates providers comparison 2020 (June)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Pets, Clothing, Food & Drink, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Entertainment and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 414294113771.01 %27.29 %1.69 %
Clothing 6454511801469.92 %27.91 %2.17 %
Food & Drink 6424481831169.78 %28.50 %1.71 %
Home & Garden 5463811531269.78 %28.02 %2.20 %
Other 7555262121769.67 %28.08 %2.25 %
Elektronics 5583621841264.87 %32.97 %2.15 %
Sport & Fitness 7204672371664.86 %32.92 %2.22 %
Cosmetics & Beauty 6063902011564.36 %33.17 %2.48 %
Job & Career 6534192191564.17 %33.54 %2.30 %
Entertainment 7064522391564.02 %33.85 %2.12 %
Health 6523902471559.82 %37.88 %2.30 %
Finance 6473822491659.04 %38.49 %2.47 %
Dating 5633102421155.06 %42.98 %1.95 %
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MailerLite email deliverability by category 2020 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Yahoo Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6424491811269.94 %28.19 %1.87 %
Yahoo Mail 7044772121567.76 %30.11 %2.13 %
Mail.com 8145462521667.08 %30.96 %1.97 %
Zoho Mail 8385582621866.59 %31.26 %2.15 %
AOL Mail 8845822812165.84 %31.79 %2.38 %
ProtonMail 7935202551865.57 %32.16 %2.27 %
Yandex Mail 7474852461664.93 %32.93 %2.14 %
GMX Mail 8485372912063.33 %34.32 %2.36 %
Outlook Mail 8095012901861.93 %35.85 %2.22 %
Gmail 1.0286173892260.02 %37.84 %2.14 %
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MailerLite email deliverability by email service provider 2020 (June)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

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References and Resources

Further resources and references for MailerLite.

No references or resources found.