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MailerLite Email Deliverability Report for the year 2020 (August)

In this email deliverability report for MailerLite (August 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.027 emails were sent with MailerLite. A total of 5.273 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.582 emails ended up in the spam folder. 172 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 7.9976.158
(77.00 %) 		1.748
(21.86 %) 		91
(1.14 %)
Clever Elements 8.2706.313
(76.34 %) 		1.872
(22.64 %) 		85
(1.03 %)
Moosend 8.2756.194
(74.85 %) 		1.969
(23.79 %) 		112
(1.35 %)
GetResponse 8.1966.131
(74.80 %) 		1.962
(23.94 %) 		103
(1.26 %)
Mailify 7.4195.366
(72.33 %) 		1.925
(25.95 %) 		128
(1.73 %)
CleverReach 8.0755.740
(71.08 %) 		2.239
(27.73 %) 		96
(1.19 %)
CampaignMonitor 7.6845.457
(71.02 %) 		2.085
(27.13 %) 		142
(1.85 %)
Mailjet 8.0395.681
(70.67 %) 		2.228
(27.71 %) 		130
(1.62 %)
SendPulse 8.6326.032
(69.88 %) 		2.502
(28.99 %) 		98
(1.14 %)
Rapidmail 7.8835.483
(69.55 %) 		2.290
(29.05 %) 		110
(1.40 %)
Klick-Tipp 7.6395.226
(68.41 %) 		2.327
(30.46 %) 		86
(1.13 %)
MailChimp 8.1185.472
(67.41 %) 		2.474
(30.48 %) 		172
(2.12 %)
MailerLite 8.0275.273
(65.69 %) 		2.582
(32.17 %) 		172
(2.14 %)
SendInBlue 8.5675.405
(63.09 %) 		2.906
(33.92 %) 		256
(2.99 %)
ActiveCampaign 7.9344.985
(62.83 %) 		2.840
(35.80 %) 		109
(1.37 %)
ConvertKit 7.7604.848
(62.47 %) 		2.734
(35.23 %) 		178
(2.29 %)
HubSpot 8.2455.130
(62.22 %) 		2.942
(35.68 %) 		173
(2.10 %)
Benchmark Email 8.1104.905
(60.48 %) 		2.937
(36.21 %) 		268
(3.30 %)
Constant Contact 8.1514.845
(59.44 %) 		3.109
(38.14 %) 		197
(2.42 %)
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MailerLite email deliverability providers comparison 2020 (August)
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Email deliverability rates for MailerLite and other providers comparison

65.69 % of 8.027 emails sent with MailerLite ended up in the recipient's main mailbox. 32.17 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.14 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 77.00 %
(6.158) 		21.86 %
(1.748) 		1.14 %
(91)
Clever Elements 76.34 %
(6.313) 		22.64 %
(1.872) 		1.03 %
(85)
Moosend 74.85 %
(6.194) 		23.79 %
(1.969) 		1.35 %
(112)
GetResponse 74.80 %
(6.131) 		23.94 %
(1.962) 		1.26 %
(103)
Mailify 72.33 %
(5.366) 		25.95 %
(1.925) 		1.73 %
(128)
CleverReach 71.08 %
(5.740) 		27.73 %
(2.239) 		1.19 %
(96)
CampaignMonitor 71.02 %
(5.457) 		27.13 %
(2.085) 		1.85 %
(142)
Mailjet 70.67 %
(5.681) 		27.71 %
(2.228) 		1.62 %
(130)
SendPulse 69.88 %
(6.032) 		28.99 %
(2.502) 		1.14 %
(98)
Rapidmail 69.55 %
(5.483) 		29.05 %
(2.290) 		1.40 %
(110)
Klick-Tipp 68.41 %
(5.226) 		30.46 %
(2.327) 		1.13 %
(86)
MailChimp 67.41 %
(5.472) 		30.48 %
(2.474) 		2.12 %
(172)
MailerLite 65.69 %
(5.273) 		32.17 %
(2.582) 		2.14 %
(172)
SendInBlue 63.09 %
(5.405) 		33.92 %
(2.906) 		2.99 %
(256)
ActiveCampaign 62.83 %
(4.985) 		35.80 %
(2.840) 		1.37 %
(109)
ConvertKit 62.47 %
(4.848) 		35.23 %
(2.734) 		2.29 %
(178)
HubSpot 62.22 %
(5.130) 		35.68 %
(2.942) 		2.10 %
(173)
Benchmark Email 60.48 %
(4.905) 		36.21 %
(2.937) 		3.30 %
(268)
Constant Contact 59.44 %
(4.845) 		38.14 %
(3.109) 		2.42 %
(197)
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MailerLite email deliverability rates providers comparison 2020 (August)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Other, Food & Drink, Clothing, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 6114341651271.03 %27.00 %1.96 %
Food & Drink 6924861901670.23 %27.46 %2.31 %
Clothing 5784051581570.07 %27.34 %2.60 %
Home & Garden 6654611891569.32 %28.42 %2.26 %
Pets 5994141711469.12 %28.55 %2.34 %
Cosmetics & Beauty 5333511701265.85 %31.89 %2.25 %
Sport & Fitness 5603671821165.54 %32.50 %1.96 %
Entertainment 5643681861065.25 %32.98 %1.77 %
Job & Career 7024582271765.24 %32.34 %2.42 %
Elektronics 6154002021365.04 %32.85 %2.11 %
Finance 6253812331160.96 %37.28 %1.76 %
Health 7254392711560.55 %37.38 %2.07 %
Dating 5583092381155.38 %42.65 %1.97 %
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MailerLite email deliverability by category 2020 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8385882302070.17 %27.45 %2.39 %
Zoho Mail 5934081741168.80 %29.34 %1.85 %
Mail.com 9226292732068.22 %29.61 %2.17 %
Yahoo Mail 6524382011367.18 %30.83 %1.99 %
AOL Mail 7845262401867.09 %30.61 %2.30 %
ProtonMail 8625692751866.01 %31.90 %2.09 %
Yandex Mail 8095192721864.15 %33.62 %2.22 %
GMX Mail 8805642962064.09 %33.64 %2.27 %
Outlook Mail 8925573171862.44 %35.54 %2.02 %
Gmail 7954753041659.75 %38.24 %2.01 %
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MailerLite email deliverability by email service provider 2020 (August)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

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References and Resources

Further resources and references for MailerLite.

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