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MailerLite Email Deliverability Report for the year 2023 (May)

In this email deliverability report for MailerLite (May 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.734 emails were sent with MailerLite. A total of 5.395 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.047 emails ended up in the spam folder. 292 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8335.863
(85.80 %) 		741
(10.84 %) 		229
(3.35 %)
CampaignMonitor 7.0075.928
(84.60 %) 		842
(12.02 %) 		237
(3.38 %)
HubSpot 6.8285.764
(84.42 %) 		842
(12.33 %) 		222
(3.25 %)
ActiveCampaign 6.8555.774
(84.23 %) 		828
(12.08 %) 		253
(3.69 %)
Mailjet 6.8135.718
(83.93 %) 		865
(12.70 %) 		230
(3.38 %)
CleverReach 6.7045.620
(83.83 %) 		853
(12.72 %) 		231
(3.45 %)
Rapidmail 6.8875.752
(83.52 %) 		905
(13.14 %) 		230
(3.34 %)
Klick-Tipp 6.7695.650
(83.47 %) 		856
(12.65 %) 		263
(3.89 %)
AWeber 6.8555.625
(82.06 %) 		969
(14.14 %) 		261
(3.81 %)
SendInBlue 6.8065.568
(81.81 %) 		974
(14.31 %) 		264
(3.88 %)
MailChimp 6.8915.627
(81.66 %) 		977
(14.18 %) 		287
(4.16 %)
ConvertKit 7.0825.762
(81.36 %) 		1.023
(14.45 %) 		297
(4.19 %)
Moosend 6.7975.512
(81.09 %) 		996
(14.65 %) 		289
(4.25 %)
Benchmark Email 6.8435.538
(80.93 %) 		1.024
(14.96 %) 		281
(4.11 %)
Mailify 6.6815.403
(80.87 %) 		1.012
(15.15 %) 		266
(3.98 %)
MailerLite 6.7345.395
(80.12 %) 		1.047
(15.55 %) 		292
(4.34 %)
Constant Contact 6.6835.291
(79.17 %) 		1.116
(16.70 %) 		276
(4.13 %)
SendPulse 6.9575.407
(77.72 %) 		1.227
(17.64 %) 		323
(4.64 %)
Clever Elements 6.7925.189
(76.40 %) 		1.282
(18.88 %) 		321
(4.73 %)
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MailerLite email deliverability providers comparison 2023 (May)
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Email deliverability rates for MailerLite and other providers comparison

80.12 % of 6.734 emails sent with MailerLite ended up in the recipient's main mailbox. 15.55 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.34 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.80 %
(5.863) 		10.84 %
(741) 		3.35 %
(229)
CampaignMonitor 84.60 %
(5.928) 		12.02 %
(842) 		3.38 %
(237)
HubSpot 84.42 %
(5.764) 		12.33 %
(842) 		3.25 %
(222)
ActiveCampaign 84.23 %
(5.774) 		12.08 %
(828) 		3.69 %
(253)
Mailjet 83.93 %
(5.718) 		12.70 %
(865) 		3.38 %
(230)
CleverReach 83.83 %
(5.620) 		12.72 %
(853) 		3.45 %
(231)
Rapidmail 83.52 %
(5.752) 		13.14 %
(905) 		3.34 %
(230)
Klick-Tipp 83.47 %
(5.650) 		12.65 %
(856) 		3.89 %
(263)
AWeber 82.06 %
(5.625) 		14.14 %
(969) 		3.81 %
(261)
SendInBlue 81.81 %
(5.568) 		14.31 %
(974) 		3.88 %
(264)
MailChimp 81.66 %
(5.627) 		14.18 %
(977) 		4.16 %
(287)
ConvertKit 81.36 %
(5.762) 		14.45 %
(1.023) 		4.19 %
(297)
Moosend 81.09 %
(5.512) 		14.65 %
(996) 		4.25 %
(289)
Benchmark Email 80.93 %
(5.538) 		14.96 %
(1.024) 		4.11 %
(281)
Mailify 80.87 %
(5.403) 		15.15 %
(1.012) 		3.98 %
(266)
MailerLite 80.12 %
(5.395) 		15.55 %
(1.047) 		4.34 %
(292)
Constant Contact 79.17 %
(5.291) 		16.70 %
(1.116) 		4.13 %
(276)
SendPulse 77.72 %
(5.407) 		17.64 %
(1.227) 		4.64 %
(323)
Clever Elements 76.40 %
(5.189) 		18.88 %
(1.282) 		4.73 %
(321)
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MailerLite email deliverability rates providers comparison 2023 (May)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Clothing, Pets, Elektronics and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Health and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 523432712082.60 %13.58 %3.82 %
Clothing 491404672082.28 %13.65 %4.07 %
Pets 513420732081.87 %14.23 %3.90 %
Elektronics 488398721881.56 %14.75 %3.69 %
Food & Drink 481392662381.50 %13.72 %4.78 %
Other 513418742181.48 %14.42 %4.09 %
Entertainment 513414782180.70 %15.20 %4.09 %
Sport & Fitness 501403821680.44 %16.37 %3.19 %
Cosmetics & Beauty 555443882479.82 %15.86 %4.32 %
Health 555438922578.92 %16.58 %4.50 %
Job & Career 5764461022877.43 %17.71 %4.86 %
Finance 522402932777.01 %17.82 %5.17 %
Dating 503385892976.54 %17.69 %5.77 %
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MailerLite email deliverability by category 2023 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers AOL Mail, Outlook Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 656547921783.38 %14.02 %2.59 %
GMX Mail 624511872681.89 %13.94 %4.17 %
Custom Mail 701574943381.88 %13.41 %4.71 %
Zoho Mail 7225881052981.44 %14.54 %4.02 %
Mail.com 6935551033580.09 %14.86 %5.05 %
Gmail 6775401172079.76 %17.28 %2.95 %
Yandex Mail 6785391152479.50 %16.96 %3.54 %
Yahoo Mail 6395031043278.72 %16.28 %5.01 %
Outlook Mail 6655151163477.44 %17.44 %5.11 %
AOL Mail 6795231144277.03 %16.79 %6.19 %
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MailerLite email deliverability by email service provider 2023 (May)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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