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MailerLite Email Deliverability Report for the year 2019 (December)

In this email deliverability report for MailerLite (December 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.280 emails were sent with MailerLite. A total of 5.093 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.974 emails ended up in the spam folder. 213 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.4956.485
(76.34 %) 		1.910
(22.48 %) 		100
(1.18 %)
GetResponse 7.9136.028
(76.18 %) 		1.789
(22.61 %) 		96
(1.21 %)
AWeber 8.1145.958
(73.43 %) 		2.055
(25.33 %) 		101
(1.24 %)
Clever Elements 8.0595.888
(73.06 %) 		2.051
(25.45 %) 		120
(1.49 %)
SendPulse 7.9615.631
(70.73 %) 		2.214
(27.81 %) 		116
(1.46 %)
Newsletter2Go 8.0415.628
(69.99 %) 		2.334
(29.03 %) 		79
(0.98 %)
Moosend 8.0725.555
(68.82 %) 		2.341
(29.00 %) 		176
(2.18 %)
CleverReach 7.9505.410
(68.05 %) 		2.414
(30.36 %) 		126
(1.58 %)
Klick-Tipp 7.8745.226
(66.37 %) 		2.550
(32.39 %) 		98
(1.24 %)
MailChimp 8.2265.412
(65.79 %) 		2.610
(31.73 %) 		204
(2.48 %)
Constant Contact 8.6045.616
(65.27 %) 		2.727
(31.69 %) 		261
(3.03 %)
HubSpot 8.2235.335
(64.88 %) 		2.779
(33.80 %) 		109
(1.33 %)
Rapidmail 7.8555.068
(64.52 %) 		2.677
(34.08 %) 		110
(1.40 %)
ConvertKit 7.7625.008
(64.52 %) 		2.569
(33.10 %) 		185
(2.38 %)
Mailify 7.7374.939
(63.84 %) 		2.668
(34.48 %) 		130
(1.68 %)
CampaignMonitor 8.5185.298
(62.20 %) 		3.046
(35.76 %) 		174
(2.04 %)
MailerLite 8.2805.093
(61.51 %) 		2.974
(35.92 %) 		213
(2.57 %)
Mailjet 8.2535.002
(60.61 %) 		3.099
(37.55 %) 		152
(1.84 %)
SendInBlue 8.2794.692
(56.67 %) 		3.346
(40.42 %) 		241
(2.91 %)
Benchmark Email 8.2074.509
(54.94 %) 		3.409
(41.54 %) 		289
(3.52 %)
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MailerLite email deliverability providers comparison 2019 (December)
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Email deliverability rates for MailerLite and other providers comparison

61.51 % of 8.280 emails sent with MailerLite ended up in the recipient's main mailbox. 35.92 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.57 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.34 %
(6.485) 		22.48 %
(1.910) 		1.18 %
(100)
GetResponse 76.18 %
(6.028) 		22.61 %
(1.789) 		1.21 %
(96)
AWeber 73.43 %
(5.958) 		25.33 %
(2.055) 		1.24 %
(101)
Clever Elements 73.06 %
(5.888) 		25.45 %
(2.051) 		1.49 %
(120)
SendPulse 70.73 %
(5.631) 		27.81 %
(2.214) 		1.46 %
(116)
Newsletter2Go 69.99 %
(5.628) 		29.03 %
(2.334) 		0.98 %
(79)
Moosend 68.82 %
(5.555) 		29.00 %
(2.341) 		2.18 %
(176)
CleverReach 68.05 %
(5.410) 		30.36 %
(2.414) 		1.58 %
(126)
Klick-Tipp 66.37 %
(5.226) 		32.39 %
(2.550) 		1.24 %
(98)
MailChimp 65.79 %
(5.412) 		31.73 %
(2.610) 		2.48 %
(204)
Constant Contact 65.27 %
(5.616) 		31.69 %
(2.727) 		3.03 %
(261)
HubSpot 64.88 %
(5.335) 		33.80 %
(2.779) 		1.33 %
(109)
Rapidmail 64.52 %
(5.068) 		34.08 %
(2.677) 		1.40 %
(110)
ConvertKit 64.52 %
(5.008) 		33.10 %
(2.569) 		2.38 %
(185)
Mailify 63.84 %
(4.939) 		34.48 %
(2.668) 		1.68 %
(130)
CampaignMonitor 62.20 %
(5.298) 		35.76 %
(3.046) 		2.04 %
(174)
MailerLite 61.51 %
(5.093) 		35.92 %
(2.974) 		2.57 %
(213)
Mailjet 60.61 %
(5.002) 		37.55 %
(3.099) 		1.84 %
(152)
SendInBlue 56.67 %
(4.692) 		40.42 %
(3.346) 		2.91 %
(241)
Benchmark Email 54.94 %
(4.509) 		41.54 %
(3.409) 		3.52 %
(289)
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MailerLite email deliverability rates providers comparison 2019 (December)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Pets, Clothing, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 5953981821566.89 %30.59 %2.52 %
Pets 6184091921766.18 %31.07 %2.75 %
Clothing 6574292101865.30 %31.96 %2.74 %
Home & Garden 6524242101865.03 %32.21 %2.76 %
Other 6844402261864.33 %33.04 %2.63 %
Elektronics 5443361961261.76 %36.03 %2.21 %
Cosmetics & Beauty 6774142451861.15 %36.19 %2.66 %
Job & Career 7254422632060.97 %36.28 %2.76 %
Entertainment 5963632181560.91 %36.58 %2.52 %
Sport & Fitness 7854772872160.76 %36.56 %2.68 %
Finance 6123472501556.70 %40.85 %2.45 %
Health 6283532591656.21 %41.24 %2.55 %
Dating 5072612361051.48 %46.55 %1.97 %
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MailerLite email deliverability by category 2019 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8965922812366.07 %31.36 %2.57 %
Zoho Mail 8265242812163.44 %34.02 %2.54 %
Mail.com 8005022782062.75 %34.75 %2.50 %
Yahoo Mail 9515913332762.15 %35.02 %2.84 %
AOL Mail 8725393102361.81 %35.55 %2.64 %
ProtonMail 8595283082361.47 %35.86 %2.68 %
Yandex Mail 7844782862060.97 %36.48 %2.55 %
GMX Mail 7464522761860.59 %37.00 %2.41 %
Outlook Mail 7604452971858.55 %39.08 %2.37 %
Gmail 7864423242056.23 %41.22 %2.54 %
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MailerLite email deliverability by email service provider 2019 (December)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

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References and Resources

Further resources and references for MailerLite.

No references or resources found.