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MailerLite Email Deliverability Report for the year 2023
In this email deliverability report for MailerLite (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for MailerLite and other providers comparison
A total of 81.267 emails were sent with MailerLite. A total of 64.432 emails were delivered to the recipient's main mailbox. Of all emails sent, 13.185 emails ended up in the spam folder. 3.650 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 81.886 | 70.136 (85.65 %) | 9.115 (11.13 %) | 2.635 (3.22 %) |
| ActiveCampaign | 81.889 | 70.017 (85.50 %) | 9.285 (11.34 %) | 2.587 (3.16 %) |
| CampaignMonitor | 82.259 | 69.551 (84.55 %) | 9.928 (12.07 %) | 2.780 (3.38 %) |
| Mailjet | 81.752 | 68.985 (84.38 %) | 10.038 (12.28 %) | 2.729 (3.34 %) |
| Klick-Tipp | 81.204 | 68.467 (84.31 %) | 10.003 (12.32 %) | 2.734 (3.37 %) |
| CleverReach | 81.651 | 68.734 (84.18 %) | 10.148 (12.43 %) | 2.769 (3.39 %) |
| HubSpot | 82.168 | 68.368 (83.21 %) | 10.908 (13.28 %) | 2.892 (3.52 %) |
| Rapidmail | 81.654 | 67.795 (83.03 %) | 10.822 (13.25 %) | 3.037 (3.72 %) |
| Moosend | 81.900 | 67.048 (81.87 %) | 11.614 (14.18 %) | 3.238 (3.95 %) |
| AWeber | 81.618 | 66.727 (81.76 %) | 11.744 (14.39 %) | 3.147 (3.86 %) |
| Mailify | 82.228 | 66.939 (81.41 %) | 11.928 (14.51 %) | 3.361 (4.09 %) |
| ConvertKit | 82.509 | 67.099 (81.32 %) | 12.064 (14.62 %) | 3.346 (4.06 %) |
| MailChimp | 81.679 | 65.940 (80.73 %) | 12.356 (15.13 %) | 3.383 (4.14 %) |
| SendInBlue | 81.620 | 65.895 (80.73 %) | 12.427 (15.23 %) | 3.298 (4.04 %) |
| Benchmark Email | 82.113 | 66.221 (80.65 %) | 12.424 (15.13 %) | 3.468 (4.22 %) |
| Constant Contact | 81.865 | 65.031 (79.44 %) | 13.305 (16.25 %) | 3.529 (4.31 %) |
| MailerLite | 81.267 | 64.432 (79.28 %) | 13.185 (16.22 %) | 3.650 (4.49 %) |
| SendPulse | 81.951 | 64.049 (78.16 %) | 14.141 (17.26 %) | 3.761 (4.59 %) |
| Clever Elements | 81.523 | 62.475 (76.63 %) | 15.032 (18.44 %) | 4.016 (4.93 %) |
Email deliverability rates for MailerLite and other providers comparison
79.28 % of 81.267 emails sent with MailerLite ended up in the recipient's main mailbox. 16.22 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.49 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.65 % (70.136) | 11.13 % (9.115) | 3.22 % (2.635) |
| ActiveCampaign | 85.50 % (70.017) | 11.34 % (9.285) | 3.16 % (2.587) |
| CampaignMonitor | 84.55 % (69.551) | 12.07 % (9.928) | 3.38 % (2.780) |
| Mailjet | 84.38 % (68.985) | 12.28 % (10.038) | 3.34 % (2.729) |
| Klick-Tipp | 84.31 % (68.467) | 12.32 % (10.003) | 3.37 % (2.734) |
| CleverReach | 84.18 % (68.734) | 12.43 % (10.148) | 3.39 % (2.769) |
| HubSpot | 83.21 % (68.368) | 13.28 % (10.908) | 3.52 % (2.892) |
| Rapidmail | 83.03 % (67.795) | 13.25 % (10.822) | 3.72 % (3.037) |
| Moosend | 81.87 % (67.048) | 14.18 % (11.614) | 3.95 % (3.238) |
| AWeber | 81.76 % (66.727) | 14.39 % (11.744) | 3.86 % (3.147) |
| Mailify | 81.41 % (66.939) | 14.51 % (11.928) | 4.09 % (3.361) |
| ConvertKit | 81.32 % (67.099) | 14.62 % (12.064) | 4.06 % (3.346) |
| MailChimp | 80.73 % (65.940) | 15.13 % (12.356) | 4.14 % (3.383) |
| SendInBlue | 80.73 % (65.895) | 15.23 % (12.427) | 4.04 % (3.298) |
| Benchmark Email | 80.65 % (66.221) | 15.13 % (12.424) | 4.22 % (3.468) |
| Constant Contact | 79.44 % (65.031) | 16.25 % (13.305) | 4.31 % (3.529) |
| MailerLite | 79.28 % (64.432) | 16.22 % (13.185) | 4.49 % (3.650) |
| SendPulse | 78.16 % (64.049) | 17.26 % (14.141) | 4.59 % (3.761) |
| Clever Elements | 76.63 % (62.475) | 18.44 % (15.032) | 4.93 % (4.016) |
Email deliverability by category
The delivery of the emails with MailerLite in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 6.120 | 5.012 | 865 | 243 | 81.90 % | 14.13 % | 3.97 % |
| Home & Garden | 6.276 | 5.125 | 894 | 257 | 81.66 % | 14.24 % | 4.09 % |
| Clothing | 6.129 | 4.988 | 884 | 257 | 81.38 % | 14.42 % | 4.19 % |
| Pets | 6.250 | 5.036 | 967 | 247 | 80.58 % | 15.47 % | 3.95 % |
| Other | 6.227 | 5.004 | 949 | 274 | 80.36 % | 15.24 % | 4.40 % |
| Elektronics | 6.309 | 5.065 | 964 | 280 | 80.28 % | 15.28 % | 4.44 % |
| Entertainment | 6.145 | 4.893 | 995 | 257 | 79.63 % | 16.19 % | 4.18 % |
| Cosmetics & Beauty | 6.368 | 5.020 | 1.039 | 309 | 78.83 % | 16.32 % | 4.85 % |
| Health | 6.226 | 4.886 | 1.072 | 268 | 78.48 % | 17.22 % | 4.30 % |
| Sport & Fitness | 6.289 | 4.935 | 1.098 | 256 | 78.47 % | 17.46 % | 4.07 % |
| Finance | 6.258 | 4.794 | 1.146 | 318 | 76.61 % | 18.31 % | 5.08 % |
| Job & Career | 6.376 | 4.872 | 1.163 | 341 | 76.41 % | 18.24 % | 5.35 % |
| Dating | 6.294 | 4.802 | 1.149 | 343 | 76.29 % | 18.26 % | 5.45 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 8.098 | 6.658 | 1.156 | 284 | 82.22 % | 14.28 % | 3.51 % |
| Custom Mail | 8.102 | 6.610 | 1.148 | 344 | 81.58 % | 14.17 % | 4.25 % |
| GMX Mail | 8.189 | 6.641 | 1.221 | 327 | 81.10 % | 14.91 % | 3.99 % |
| Zoho Mail | 8.017 | 6.483 | 1.194 | 340 | 80.87 % | 14.89 % | 4.24 % |
| Mail.com | 8.200 | 6.492 | 1.309 | 399 | 79.17 % | 15.96 % | 4.87 % |
| AOL Mail | 7.915 | 6.176 | 1.357 | 382 | 78.03 % | 17.14 % | 4.83 % |
| Yahoo Mail | 8.060 | 6.275 | 1.371 | 414 | 77.85 % | 17.01 % | 5.14 % |
| Yandex Mail | 8.312 | 6.459 | 1.491 | 362 | 77.71 % | 17.94 % | 4.36 % |
| Gmail | 8.062 | 6.229 | 1.446 | 387 | 77.26 % | 17.94 % | 4.80 % |
| Outlook Mail | 8.312 | 6.409 | 1.492 | 411 | 77.11 % | 17.95 % | 4.94 % |
All email deliverability reports for MailerLite
All available email deliverability reports for MailerLite.
MailerLite badges for website
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References and Resources
Further resources and references for MailerLite.
No references or resources found.